Pocket Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Profile Books
1997
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The Economist Books
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 192 S. |
| ISBN: | 186197020X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804127734551543808 |
|---|---|
| adam_text | Contents
Introduction vi
Part 1 Essays 1
Consumers get real 3
The renaissance of the brand 7
Advertising 11
The pitfalls of electronic commerce 15
Part 2 A Z 19
Part 3 Appendixes 185
1 Biggest advertising agency groups, 1996 186
2 Top 10 advertisers in
the United States, 1995 186
3 Numbers of Computers
per 100 population 187
4 Worldwide advertising expenditure 187
5 Advertising expenditure as a % of GDP 187
6 Expenditure on
television advertising, 1995 188
7 Top 10 US magazines by
advertising revenue, 1996 188
8 Consumer spending by category, 1995 189
9 The top global brands 190
10 The best US business schools
for marketing 190
11 Recommended reading 191
|
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T18:38:03Z |
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| isbn | 186197020X |
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| physical | VI, 192 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Profile Books |
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| series2 | The Economist Books |
| spelling | Hindle, Tim Verfasser (DE-588)123879477 aut Pocket Marketing [Contrib.: Tim Hindle ; Michael Thomas] Marketing 1. publ. London Profile Books 1997 VI, 192 S. txt rdacontent n rdamedia nc rdacarrier The Economist Books Marketing gtt Marketing Dictionaries Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Thomas, Michael Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008882507&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hindle, Tim Thomas, Michael Pocket Marketing Marketing gtt Marketing Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Pocket Marketing |
| title_alt | Marketing |
| title_auth | Pocket Marketing |
| title_exact_search | Pocket Marketing |
| title_full | Pocket Marketing [Contrib.: Tim Hindle ; Michael Thomas] |
| title_fullStr | Pocket Marketing [Contrib.: Tim Hindle ; Michael Thomas] |
| title_full_unstemmed | Pocket Marketing [Contrib.: Tim Hindle ; Michael Thomas] |
| title_short | Pocket Marketing |
| title_sort | pocket marketing |
| topic | Marketing gtt Marketing Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Dictionaries Wörterbuch |
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