E-commerce: a platform for integrated marketing ; case study on US retailing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Münster [u.a.]
Lit
2000
|
| Schriftenreihe: | Markt, Kommunikation, Innovation
4 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 193 - 203 |
| Beschreibung: | 203 S. graph. Darst. |
| ISBN: | 382584661X |
Internformat
MARC
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| 100 | 1 | |a Schmidt, Inga D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a E-commerce |b a platform for integrated marketing ; case study on US retailing |c Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| 264 | 1 | |a Münster [u.a.] |b Lit |c 2000 | |
| 300 | |a 203 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Markt, Kommunikation, Innovation |v 4 | |
| 500 | |a Literaturverz. S. 193 - 203 | ||
| 650 | 7 | |a Commerce électronique - États-Unis |2 ram | |
| 650 | 7 | |a Detailhandel |2 gtt | |
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 7 | |a Marketing - États-Unis |2 ram | |
| 650 | 7 | |a Marketing sur Internet - États-Unis |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Electronic commerce |z United States | |
| 650 | 4 | |a Internet marketing |z United States | |
| 650 | 4 | |a Marketing |z United States | |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
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| 700 | 1 | |a Döbler, Thomas |e Verfasser |4 aut | |
| 700 | 1 | |a Schenk, Michael |d 1948- |e Verfasser |0 (DE-588)118191365 |4 aut | |
| 830 | 0 | |a Markt, Kommunikation, Innovation |v 4 |w (DE-604)BV011095727 |9 4 | |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008864474&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
Datensatz im Suchindex
| _version_ | 1805068388752424960 |
|---|---|
| adam_text |
TABLE
OF
CONTENS
TABLE
OF
EXHIBITS
.
9
TABLE
OF
APPENDICES
.
11
TABLE
OF
ABBREVIATIONS
.
13
SECTION
I:
OVERVIEW
.
15
1
INTRODUCTION
.
15
2
APPROACH
.
16
3
BASIC
CONSIDERATIONS
.
18
3.1
HYPOTHESIS
.
18
3.2
BARRIERS
TO
THE
ADOPTION
OF
REALLY-NEW-PRODUCTS
.
18
3.3
TECHNOLOGY
ADOPTION
LIFE
CYCLE
.
20
3.3.1
ADOPTER
CATEGORIES
.
21
3.3.2
CHASM
.
23
3.4
OUTLOOK
.
24
SECTION
II:
AGE
OF
CHANGE
.
27
4
INTERNET
AND
ELECTRONIC
COMMERCE
-
THE
BASICS
.
27
4.1
HISTORY
OF
THE
INTERNET
.
27
4.1.1
INITIAL
INVENTION
.
27
4.1.2
WORLDWIDEWEB
.
28
4.2
ELECTRONIC
COMMERCE
.
28
4.2.1
DIFFERENT
TYPES
OFELECTRONIC
COMMERCE
.
30
4.2.2
BUSINESS-TO-BUSINESS
.
31
4.2.3
BUSINESS-TO-CONSUMER
.
31
5
DIMENSIONS
OF
INTERNET
AND
ELECTRONIC
COMMERCE
FROM
A CONSUMER
PERSPECTIVE
.
32
5.1
ESTIMATE
OF
USER
BASE
.
32
5.2
ONLINE
CONSUMER
PROFILE
.
34
5.2.1
INTERNET
CONSUMER
.
34
5.2.2
ELECTRONIC
COMMERCE
CUSTOMER
.
36
6.3
ONLINE
BROWSING
AND
PURCHASING
BEHAVIOR
.
39
6
DIMENSIONS
OF
INTERNET
AND
ELECTRONIC
COMMERCE
FROM
A
RETAIL
PERSPECTIVE
.
42
6.1
CHARACTERISTICS
OF
ONLINE
RETAILING
.
43
6.1.1
FIVE
ADVANTAGES
OF
ELECTRONIC
RETAILING
.
43
6.1.2
CUSTOMERS
'
RISK
PERCEPTION
-
A
CHALLENGE
OF
ELECTRONIC
COMMERCE
.
45
6.2
PARTICIPANTS
OF
ONLINE
RETAILING
.
49
6.2.1
CLASSIFICATION
OF
ONLINE
RETAILERS
.
49
6.2.2
MOVEMENT
TOWARD
MARKET
CONCENTRATION
.
52
6.2.3
IDENTIFICATION
OF
BENEFICIARIES
.
53
7
POPULATION
DYNAMICS
.
56
7.1
DEMOGRAPHIC
CHANGES
.
56
7.1.1
POPULATION
SIZE
AND
POPULATION
GROWTH
.
56
7.1.2
AGE
DISTRIBUTION
.
56
7.1.3
ETHNIC
DIVERSITY
.
57
7.2
LIFESTYLE
CHANGES
.
58
7.2.1
WOMEN
IN
THE
WORKFORCE
.
58
7.2.2
HOME
MEAL
REPLACEMENT
.
59
7.2.3
EMPLOYMENT
ISSUES,
INCOME
DISPARITIES
AND
TIME
POVERTY
.
59
8
SCENARIO
OF
A
RELATIONSHIP
CHANGE
BETWEEN
CUSTOMERS
AND
RETAILERS
.
60
8.1
CUSTOM
TAILORED
MERCANTILE
MODEL
.
60
8.1.1
PRE
PURCHASE
INTERACTION
.
62
8.1.1.1
NEED
IDENTIFICATION
.
62
8.1.1.2
PRODUCT
BROKERING
.
62
8.1.2
PURCHASE
CONSUMMATION
.
63
8.1.2.1
MERCHANT
BROKERING
.
63
8.1.2.2
NEGOTIATION
.
64
6
8.1.2.3
PURCHASE
AND
DELIVERY
.
65
8.1.3
POST-PURCHASE
INTERACTION
.
66
8.2
RECAPITULATION
.
67
SECTION
III:
PRIMARY
MARKET
RESEARCH
.
69
9
DEFINITION
OF
THE
RESEARCH
PROBLEM
.
69
10
DETERMINATION
OF
THE
RESEARCH
DESIGN
.
70
10.1
COLLECTION
METHODS
.
70
10.2
SELECTION
OF
THE
SAMPLE
.
72
10.3
COLLECTION
OF
THE
DATA
.
74
11
ANALYSIS
AND
INTERPRETATION
OF
THE
DATA
.
74
11.1
PORTRAIT
OF
PARTICIPANTS
.
74
11.1.1
BASIC
DEMOGRAPHICS
.
74
11.1.2
HOUSEHOLD
INFORMATION
.
76
11.1.3
OCCUPATIONAL
INFORMATION
.
78
11.1.4
HOBBIES
.
79
11.2
TRADITIONAL
FOOD
SHOPPING
-
OPPORTUNITIES
.
81
11.2.1
CHARACTERIZATION
OF
CURRENT FOOD
SHOPPERS
.
81
11.2.2
SHOPPING
LOCATIONS
.
82
11.2.3
ENJOYMENT
AND
COMFORT
REGARDING
FOOD
SHOPPING
.
85
11.3
GENERAL
INTERNET
USAGE
.
86
11.3.1
INTERNET
AS
PART
OF
EVERY
DAY
LIFE
.
86
11.3.2
PERCEIVED
POSITIVE
AND
NEGATIVE
FEATURES
OF
WEB
SITES
.
88
11.4
ONLINE
PRODUCT
PURCHASES
-
POTENTIALS
.
90
11.4.1
CHARACTERIZATION
OF
CURRENT
ONLINE
PURCHASERS
.
90
11.4.2
ONLINE
SALES
NOW
AND
THEN
BY
PRODUCT
CATEGORIES
.
94
11.4.3
POTENTIAL
FOR
ONLINE
FOOD
SALES
.
101
11.4.4
ONLINE
SECURITY
ISSUE
.
105
11.4.5
ATTITUDE
TOWARD
ONLINE
PURCHASING
.
108
7
12
REFLECTION
OF
THE
THREE
SURVEY
PURPOSES
.
110
12.1
READINESS
OF
THE
ANALYZED TRADE
AREA
FOR
ONLINE
RETAILING
.
111
12.2
IDENTIFICATION
OF
PRODUCTS
AND
STRATEGIES
FOR
A
MARKET
APPROACH
.
112
12.3
VALIDATION
OF
THE
VERACITY
OF
ANALYZED
SECONDARY
DATA
.
113
12.4
OBSERVATIONS
REGARDING
THE
HYPOTHESIS
.
114
SECTION
IV:
ENTRANCE
TO
THE
ELECTRONIC
COMMERCE
WORLD
.
117
13
NEW
STRATEGIC
FOCUS
.
117
13.1
REASONS
FOR
HESITATION
.
118
13.2
OPPORTUNITIES
.
119
13.3
CHALLENGES
.
121
13.4
ONLINE
VISION
STATEMENT
.
122
14
NEW
ARCHITECTURE
.
124
14.1
THREE
PILLARS
.
124
14.2
CUSTOMER
INTERACTION
-
CREATING
A
CRITICAL
VALUE
PROPOSITION
.
125
14.2.1
DISTINCT
EXPERIENCE
OF
PRODUCTS
.
126
14.2.2
DYNAMIC
CUSTOMIZATION
OF
PRODUCTS
AND
SERVICES
.
128
14.2.2.1
ONE-TO-ONE
SELLING
.
128
14.2.2.2
WORD
OF
WARNING
.
130
14.2.2.3
UNDERSTANDING
THE
PARADIGM
SHIFT
.
131
14.2.2.4
CUSTOMER
COMMUNICATION
.
133
14.3
ASSET
CONFIGURATION
.
135
14.3.1
SOURCING
MODULES
.
135
14.3.2
PROCESS
INTERDEPENDENCE
.
137
14.3.3
RESOURCE
COALITIONS
.
138
15
CONCLUSIONS
.
138
APPENDICES
.
141
REFERENCES
.
193
8 |
| any_adam_object | 1 |
| author | Schmidt, Inga D. Döbler, Thomas Schenk, Michael 1948- |
| author_GND | (DE-588)118191365 |
| author_facet | Schmidt, Inga D. Döbler, Thomas Schenk, Michael 1948- |
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| author_sort | Schmidt, Inga D. |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 345 QP 650 QR 700 QR 760 |
| ctrlnum | (OCoLC)247221118 (DE-599)BVBBV013006240 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV013006240 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T03:49:21Z |
| institution | BVB |
| isbn | 382584661X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008864474 |
| oclc_num | 247221118 |
| open_access_boolean | |
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| owner_facet | DE-739 DE-473 DE-BY-UBG DE-945 DE-573 DE-19 DE-BY-UBM DE-634 DE-83 |
| physical | 203 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Lit |
| record_format | marc |
| series | Markt, Kommunikation, Innovation |
| series2 | Markt, Kommunikation, Innovation |
| spelling | Schmidt, Inga D. Verfasser aut E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk Münster [u.a.] Lit 2000 203 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markt, Kommunikation, Innovation 4 Literaturverz. S. 193 - 203 Commerce électronique - États-Unis ram Detailhandel gtt E-commerce gtt Marketing - États-Unis ram Marketing sur Internet - États-Unis ram Marketing gtt Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel (DE-588)4127747-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Electronic Commerce (DE-588)4592128-3 s Einzelhandel (DE-588)4127747-8 s DE-604 Döbler, Thomas Verfasser aut Schenk, Michael 1948- Verfasser (DE-588)118191365 aut Markt, Kommunikation, Innovation 4 (DE-604)BV011095727 4 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008864474&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmidt, Inga D. Döbler, Thomas Schenk, Michael 1948- E-commerce a platform for integrated marketing ; case study on US retailing Markt, Kommunikation, Innovation Commerce électronique - États-Unis ram Detailhandel gtt E-commerce gtt Marketing - États-Unis ram Marketing sur Internet - États-Unis ram Marketing gtt Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel (DE-588)4127747-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4592128-3 (DE-588)4078704-7 |
| title | E-commerce a platform for integrated marketing ; case study on US retailing |
| title_auth | E-commerce a platform for integrated marketing ; case study on US retailing |
| title_exact_search | E-commerce a platform for integrated marketing ; case study on US retailing |
| title_full | E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| title_fullStr | E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| title_full_unstemmed | E-commerce a platform for integrated marketing ; case study on US retailing Inga D. Schmidt ; Thomas Döbler ; Michael Schenk |
| title_short | E-commerce |
| title_sort | e commerce a platform for integrated marketing case study on us retailing |
| title_sub | a platform for integrated marketing ; case study on US retailing |
| topic | Commerce électronique - États-Unis ram Detailhandel gtt E-commerce gtt Marketing - États-Unis ram Marketing sur Internet - États-Unis ram Marketing gtt Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel (DE-588)4127747-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Commerce électronique - États-Unis Detailhandel E-commerce Marketing - États-Unis Marketing sur Internet - États-Unis Marketing Electronic commerce United States Internet marketing United States Marketing United States Einzelhandel Electronic Commerce USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008864474&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV011095727 |
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