Creating powerful brands in consumer, service and industrial markets:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth Heinemann
1998
|
| Ausgabe: | 2. ed., repr. |
| Schlagworte: | |
| Beschreibung: | XIII, 430 S. Ill., graph. Darst. |
| ISBN: | 0750622407 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV012993415 | ||
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| 100 | 1 | |a De Chernatony, Leslie |e Verfasser |0 (DE-588)129121797 |4 aut | |
| 245 | 1 | 0 | |a Creating powerful brands in consumer, service and industrial markets |c Leslie DeChernatony and Malcolm McDonald |
| 250 | |a 2. ed., repr. | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth Heinemann |c 1998 | |
| 300 | |a XIII, 430 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Brand name products |x Planning | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-008853580 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | De Chernatony, Leslie McDonald, Malcolm 1938- |
| author_GND | (DE-588)129121797 (DE-588)118107585 |
| author_facet | De Chernatony, Leslie McDonald, Malcolm 1938- |
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| building | Verbundindex |
| bvnumber | BV012993415 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)39919914 (DE-599)BVBBV012993415 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., repr. |
| format | Book |
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| id | DE-604.BV012993415 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:37:23Z |
| institution | BVB |
| isbn | 0750622407 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008853580 |
| oclc_num | 39919914 |
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| physical | XIII, 430 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Butterworth Heinemann |
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| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald 2. ed., repr. Oxford u.a. Butterworth Heinemann 1998 XIII, 430 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Merken gtt Brand name products Planning Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, Leslie McDonald, Malcolm 1938- Creating powerful brands in consumer, service and industrial markets Merken gtt Brand name products Planning Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 |
| title | Creating powerful brands in consumer, service and industrial markets |
| title_auth | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search | Creating powerful brands in consumer, service and industrial markets |
| title_full | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets |
| title_sort | creating powerful brands in consumer service and industrial markets |
| topic | Merken gtt Brand name products Planning Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Merken Brand name products Planning Branding (Marketing) Markenpolitik Markenartikel |
| work_keys_str_mv | AT dechernatonyleslie creatingpowerfulbrandsinconsumerserviceandindustrialmarkets AT mcdonaldmalcolm creatingpowerfulbrandsinconsumerserviceandindustrialmarkets |