Encyclopedia of major marketing campaigns:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Detroit [u.a.]
Gale
1999
|
| Schlagworte: | |
| Beschreibung: | XXII, 2063 S. Ill. |
| ISBN: | 078763042X |
Internformat
MARC
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| 245 | 1 | 0 | |a Encyclopedia of major marketing campaigns |c Thomas Riggs, ed. |
| 264 | 1 | |a Detroit [u.a.] |b Gale |c 1999 | |
| 300 | |a XXII, 2063 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 648 | 4 | |a Geschichte 1900-2000 | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Advertising campaigns |z United States |x History |y 20th century | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Riggs, Thomas |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
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| bvnumber | BV012982159 |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5837 |
| callnumber-sort | HF 45837 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)503605732 (DE-599)BVBBV012982159 |
| dewey-full | 659.1/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973 |
| dewey-search | 659.1/0973 |
| dewey-sort | 3659.1 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1900-2000 |
| era_facet | Geschichte 1900-2000 |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV012982159 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:37:10Z |
| institution | BVB |
| isbn | 078763042X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008843982 |
| oclc_num | 503605732 |
| open_access_boolean | |
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| physical | XXII, 2063 S. Ill. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Gale |
| record_format | marc |
| spelling | Encyclopedia of major marketing campaigns Thomas Riggs, ed. Detroit [u.a.] Gale 1999 XXII, 2063 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1900-2000 Geschichte Advertising campaigns United States History 20th century Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Riggs, Thomas Sonstige oth |
| spellingShingle | Encyclopedia of major marketing campaigns Geschichte Advertising campaigns United States History 20th century Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Encyclopedia of major marketing campaigns |
| title_auth | Encyclopedia of major marketing campaigns |
| title_exact_search | Encyclopedia of major marketing campaigns |
| title_full | Encyclopedia of major marketing campaigns Thomas Riggs, ed. |
| title_fullStr | Encyclopedia of major marketing campaigns Thomas Riggs, ed. |
| title_full_unstemmed | Encyclopedia of major marketing campaigns Thomas Riggs, ed. |
| title_short | Encyclopedia of major marketing campaigns |
| title_sort | encyclopedia of major marketing campaigns |
| topic | Geschichte Advertising campaigns United States History 20th century Marketing (DE-588)4037589-4 gnd |
| topic_facet | Geschichte Advertising campaigns United States History 20th century Marketing USA Fallstudiensammlung |
| work_keys_str_mv | AT riggsthomas encyclopediaofmajormarketingcampaigns |