Verfügbarkeit: Internal marketing

Internal marketing: directions for management

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] Routledge 2000
Ausgabe:	1. publ.
Schlagworte:	Marketing > Management Marketing channels Market segmentation Internes Marketing Marketing Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XVII, 311 S.
ISBN:	0415213185 0415213177

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents List of illustrations viii Notes on contributors x Preface xv Acknowledgements xviii PARTI Context ^ , 1 i ¦ i .. ¦ ¦ 1 From hierarchy to enterprise: internal markets are the foundation for a knowledge economy 3 WILLIAM E. HALAL PART II Structure 25 2 Internal marketing in the light of relationship marketing and network organizations 27 EVERT GUMMESSON 3 The strengths and weaknesses of internal marketing 43 DAVID BALI.AN TYXE PART III Management/competency 61 4 Effectiveness implies leaving myths aside 63 JEAN PALL KLIPO i Contents f . ^ 5 Y^anagerial interactions of internal marketing 75 V Audrey gilmore 6 Internal marketing in small manufacturing firms: extending the concept to encompass organisational learning 93 IAN CHASTON 7 Employee attitudes and responses to internal marketing 109 GILLIAN HOGG SARA CARTER 8 Get close to the internal customer or keep your distance? 125 SUSAN K. FOREMAN PART IV Communication and service delivery 139 9 Minimizing internal communication gaps by using Business Television 141 BERND STAUSS FRANK HOFFMANN 10 The business value of buy in: how staff understanding and commitment impact on brand and business performance 160 KEVIN THOMSON LORRIE A. HECK.ER 11 Services marketing starts from within 173 ^ ^ LEONARD L. BERRY A. PARASURAMAN 12 Internal marketing: a relationships and value creation view 192 ^/PETER A. DUNNE JAMES G. BARNES Contents vii PARTV Developments 221 13 A meta model of internal marketing 223 MOHAMMED RAFIQ. PERVAIZ K. AHMED 14 Internal relationship management: broadening the scope of internal marketing 238 PAIVI VOIMA 15 Internal marketing: a step too far 254 PETER MUDIE 16 A broader conception of internal marketing: a social constructionist perspective 281 RICHARD J. VAREY PART VI Conclusion 291 17 End view: directions for management 293 RICHARD J. VAREY BARBARA R. LEWIS Index 302 Illustrations Tables 1.1 Adoption of internal market practices 6 1.2 Balancing control versus freedom 15 6.1 Assessment of perceived competence by relationship orientated firms versus transactionally orientated firms 99 6.2 A comparison of learning styles 103 7.1 Employee perceptions of company principles: mean sources 116 7.2 Employee perceptions of company principles: trained vs. untrained employees 117 7.3 Company descriptors selected by employees 120 10.1 Findings of the 1998 MCA/MORI survey 162 10.2 Buy in among the British workforce 164 10.3 How employees rate the effectiveness of communication 165 10.4 The effectiveness of staff against twelve brand ambassador benchmarks 169 10.5 The customer value index 170 16.1 Critique of prevailing themes in marketing communication theory 285 Figures 1.1 Example of an internal market organization 12 2.1 Internal and external marketing and their interdependence in the traditional well delimited hierarchy 34 2.2 The firm immersed in a complex network reality of nano, market and mega relationships 35 3.1 Customer First: linear logic 44 3.2 Turning the wheel of quality improvement continuously 49 3.3 The recurring cycle of internal marketing 51 3.4a Interaction within networks of relationships 55 3.4b Interaction within networks of relationships 56 Illustrations ix 5.1 Components of internal marketing 84 5.2 Core and specific competencies 85 5.3 Experiential knowledge 88 6.1 A gap model for use in identifying actions for applying internal marketing to enhance supplier performance 96 8.1 Performance ambiguity and goal congruence and internal marketing 132 9.1 Examples of goals of employee communication 144 9.2 Traditional instruments of employee communication 145 9.3 Overview of potential internal communication gaps 146 9.4 Mode of operation of Business Television 151 11.1 Essentials of internal marketing 1 78 11.2 Characteristics of a fair performance measurement system 186 11.3 Rate your company s internal marketing effectiveness 189 13.1 Berry s model of internal marketing 225 13.2 Gronroos s model of internal marketing 226 13.3 A meta model of internal marketing 227 13.4 A research model for the internal marketing of services 231 14.1 Internal marketing conceptualisation 239 14.2 Configurations of perceived relationship quality in the internal market 249
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indexdate	2024-07-09T18:36:53Z
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spelling	Internal marketing directions for management ed. by Richard J. Varey ... 1. publ. London [u.a.] Routledge 2000 XVII, 311 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Marketing channels Market segmentation Internes Marketing (DE-588)4285642-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Internes Marketing (DE-588)4285642-5 s Varey, Richard J. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008831508&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Internal marketing directions for management Marketing -- Management Marketing channels Market segmentation Internes Marketing (DE-588)4285642-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4285642-5 (DE-588)4037589-4 (DE-588)4143413-4
title	Internal marketing directions for management
title_auth	Internal marketing directions for management
title_exact_search	Internal marketing directions for management
title_full	Internal marketing directions for management ed. by Richard J. Varey ...
title_fullStr	Internal marketing directions for management ed. by Richard J. Varey ...
title_full_unstemmed	Internal marketing directions for management ed. by Richard J. Varey ...
title_short	Internal marketing
title_sort	internal marketing directions for management
title_sub	directions for management
topic	Marketing -- Management Marketing channels Market segmentation Internes Marketing (DE-588)4285642-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing -- Management Marketing channels Market segmentation Internes Marketing Marketing Aufsatzsammlung
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