Putting foreign consumers on the map: J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
1999
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| Schlagworte: | |
| Beschreibung: | Ill. |
| ISSN: | 0007-6805 |
Internformat
MARC
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| 245 | 1 | 0 | |a Putting foreign consumers on the map |b J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s |c Jeff Merron |
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Datensatz im Suchindex
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| author | Merron, Jeff |
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| id | DE-604.BV012953224 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:36:38Z |
| institution | BVB |
| issn | 0007-6805 |
| language | English |
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| physical | Ill. |
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| spelling | Merron, Jeff Verfasser aut Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s Jeff Merron 1999 Ill. txt rdacontent n rdamedia nc rdacarrier General Motors Corporation (DE-588)1021287-5 gnd rswk-swf Geschichte 1927-1935 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kraftfahrzeug (DE-588)4073757-3 gnd rswk-swf General Motors Corporation (DE-588)1021287-5 b Kraftfahrzeug (DE-588)4073757-3 s Werbung (DE-588)4065541-6 s Geschichte 1927-1935 z DE-604 volume:73 number:3 year:1999 pages:465-503 Business history review / publ. by the Harvard Business School Boston, Mass. 73 (1999),3, S. [465] - [503] (DE-604)BV002530824 0007-6805 (DE-600)1395-X |
| spellingShingle | Merron, Jeff Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s General Motors Corporation (DE-588)1021287-5 gnd Werbung (DE-588)4065541-6 gnd Kraftfahrzeug (DE-588)4073757-3 gnd |
| subject_GND | (DE-588)1021287-5 (DE-588)4065541-6 (DE-588)4073757-3 |
| title | Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s |
| title_auth | Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s |
| title_exact_search | Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s |
| title_full | Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s Jeff Merron |
| title_fullStr | Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s Jeff Merron |
| title_full_unstemmed | Putting foreign consumers on the map J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s Jeff Merron |
| title_short | Putting foreign consumers on the map |
| title_sort | putting foreign consumers on the map j walter thompson s struggle with general motors international advertising account in the 1920s |
| title_sub | J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s |
| topic | General Motors Corporation (DE-588)1021287-5 gnd Werbung (DE-588)4065541-6 gnd Kraftfahrzeug (DE-588)4073757-3 gnd |
| topic_facet | General Motors Corporation Werbung Kraftfahrzeug |
| work_keys_str_mv | AT merronjeff puttingforeignconsumersonthemapjwalterthompsonsstrugglewithgeneralmotorsinternationaladvertisingaccountinthe1920s |