Holdings: New product and brand management

New product and brand management: marketing engineering applications

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Bibliographic Details
Main Authors:	Lilien, Gary L. (Author), Rangaswamy, Arvind (Author)
Format:	Book
Language:	English
Published:	Reading, Mass. Addison-Wesley 1999
Subjects:	Marketing Merken Productontwikkeling Productos nuevos - Administración Reclame Brand name products > Management New products > Management Markenartikel Produktmanagement Markenpolitik Management Neues Produkt Fallstudiensammlung Lernsoftware
Online Access:	Inhaltsverzeichnis
Physical Description:	VII, 149 S. + 1 CD-Rom
ISBN:	0321046447

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MARC


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Record in the Search Index

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adam_text	CONTENTS Preface v Introduction New Product and Brand Management Software (Version 1.0) 1 Chapter 1 Tutorial for Cluster Analysis 15 Conglomerate Inc s New PDA Case 27 Chapter 2 Tutorial for the GE Portfolio Planning Model (GE) 31 Product Planning at Addison Wesley Longman Case 38 Chapter 3 Tutorial for Positioning Analysis 47 Positioning the Infiniti G20 Case 55 Positioning the ConneCtor Exercise 62 Chapter 4 Tutorial for Conjoint Analysis 65 Forte Hotel Design Case 83 Chapter 5 Tutorial for the Assessor Pretest Market Model (ASSESSOR) 91 Johnson Wax: Enhance (A) Case 102 Chapter 6 Tutorial for the Generalized Bass Model (GBass) 133 Zenith High Definition Television (HDTV) Case 143 INDEX 151
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author	Lilien, Gary L. Rangaswamy, Arvind
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dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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indexdate	2024-07-09T18:36:29Z
institution	BVB
isbn	0321046447
language	English
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physical	VII, 149 S. + 1 CD-Rom
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record_format	marc
spelling	Lilien, Gary L. Verfasser aut New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy Reading, Mass. Addison-Wesley 1999 VII, 149 S. + 1 CD-Rom txt rdacontent n rdamedia nc rdacarrier Marketing gtt Merken gtt Productontwikkeling gtt Productos nuevos - Administración Reclame gtt Brand name products Management New products Management Markenartikel (DE-588)4037584-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4126464-2 Lernsoftware gnd-content Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Produktmanagement (DE-588)4125960-9 s Neues Produkt (DE-588)4171552-4 s DE-188 Rangaswamy, Arvind Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008813655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Lilien, Gary L. Rangaswamy, Arvind New product and brand management marketing engineering applications Marketing gtt Merken gtt Productontwikkeling gtt Productos nuevos - Administración Reclame gtt Brand name products Management New products Management Markenartikel (DE-588)4037584-5 gnd Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Neues Produkt (DE-588)4171552-4 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4125960-9 (DE-588)4144679-3 (DE-588)4037278-9 (DE-588)4171552-4 (DE-588)4522595-3 (DE-588)4126464-2
title	New product and brand management marketing engineering applications
title_auth	New product and brand management marketing engineering applications
title_exact_search	New product and brand management marketing engineering applications
title_full	New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy
title_fullStr	New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy
title_full_unstemmed	New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy
title_short	New product and brand management
title_sort	new product and brand management marketing engineering applications
title_sub	marketing engineering applications
topic	Marketing gtt Merken gtt Productontwikkeling gtt Productos nuevos - Administración Reclame gtt Brand name products Management New products Management Markenartikel (DE-588)4037584-5 gnd Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Neues Produkt (DE-588)4171552-4 gnd
topic_facet	Marketing Merken Productontwikkeling Productos nuevos - Administración Reclame Brand name products Management New products Management Markenartikel Produktmanagement Markenpolitik Management Neues Produkt Fallstudiensammlung Lernsoftware
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008813655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT liliengaryl newproductandbrandmanagementmarketingengineeringapplications AT rangaswamyarvind newproductandbrandmanagementmarketingengineeringapplications

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