New product and brand management: marketing engineering applications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass.
Addison-Wesley
1999
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 149 S. + 1 CD-Rom |
| ISBN: | 0321046447 |
Internformat
MARC
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|---|---|---|---|
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| 100 | 1 | |a Lilien, Gary L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a New product and brand management |b marketing engineering applications |c Gary L. Lilien; Arvind Rangaswamy |
| 264 | 1 | |a Reading, Mass. |b Addison-Wesley |c 1999 | |
| 300 | |a VII, 149 S. + 1 CD-Rom | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Productontwikkeling |2 gtt | |
| 650 | 4 | |a Productos nuevos - Administración | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a New products |x Management | |
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| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4126464-2 |a Lernsoftware |2 gnd-content | |
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| 689 | 3 | |5 DE-188 | |
| 700 | 1 | |a Rangaswamy, Arvind |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008813655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008813655 | ||
Datensatz im Suchindex
| _version_ | 1804127635210502144 |
|---|---|
| adam_text | CONTENTS
Preface v
Introduction New Product and Brand Management Software (Version 1.0) 1
Chapter 1 Tutorial for Cluster Analysis 15
Conglomerate Inc s New PDA Case 27
Chapter 2 Tutorial for the GE Portfolio Planning Model (GE) 31
Product Planning at Addison Wesley Longman Case 38
Chapter 3 Tutorial for Positioning Analysis 47
Positioning the Infiniti G20 Case 55
Positioning the ConneCtor Exercise 62
Chapter 4 Tutorial for Conjoint Analysis 65
Forte Hotel Design Case 83
Chapter 5 Tutorial for the Assessor Pretest Market Model (ASSESSOR) 91
Johnson Wax: Enhance (A) Case 102
Chapter 6 Tutorial for the Generalized Bass Model (GBass) 133
Zenith High Definition Television (HDTV) Case 143
INDEX 151
|
| any_adam_object | 1 |
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| author_facet | Lilien, Gary L. Rangaswamy, Arvind |
| author_role | aut aut |
| author_sort | Lilien, Gary L. |
| author_variant | g l l gl gll a r ar |
| building | Verbundindex |
| bvnumber | BV012944377 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.153 |
| callnumber-search | HF5415.153 |
| callnumber-sort | HF 45415.153 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)40752250 (DE-599)BVBBV012944377 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0321046447 |
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| spelling | Lilien, Gary L. Verfasser aut New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy Reading, Mass. Addison-Wesley 1999 VII, 149 S. + 1 CD-Rom txt rdacontent n rdamedia nc rdacarrier Marketing gtt Merken gtt Productontwikkeling gtt Productos nuevos - Administración Reclame gtt Brand name products Management New products Management Markenartikel (DE-588)4037584-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4126464-2 Lernsoftware gnd-content Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Produktmanagement (DE-588)4125960-9 s Neues Produkt (DE-588)4171552-4 s DE-188 Rangaswamy, Arvind Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008813655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind New product and brand management marketing engineering applications Marketing gtt Merken gtt Productontwikkeling gtt Productos nuevos - Administración Reclame gtt Brand name products Management New products Management Markenartikel (DE-588)4037584-5 gnd Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Neues Produkt (DE-588)4171552-4 gnd |
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| title | New product and brand management marketing engineering applications |
| title_auth | New product and brand management marketing engineering applications |
| title_exact_search | New product and brand management marketing engineering applications |
| title_full | New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy |
| title_fullStr | New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy |
| title_full_unstemmed | New product and brand management marketing engineering applications Gary L. Lilien; Arvind Rangaswamy |
| title_short | New product and brand management |
| title_sort | new product and brand management marketing engineering applications |
| title_sub | marketing engineering applications |
| topic | Marketing gtt Merken gtt Productontwikkeling gtt Productos nuevos - Administración Reclame gtt Brand name products Management New products Management Markenartikel (DE-588)4037584-5 gnd Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Marketing Merken Productontwikkeling Productos nuevos - Administración Reclame Brand name products Management New products Management Markenartikel Produktmanagement Markenpolitik Management Neues Produkt Fallstudiensammlung Lernsoftware |
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