APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (1999). New product and brand management: Marketing engineering applications. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. Reading, Mass: Addison-Wesley, 1999.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. Addison-Wesley, 1999.