Ad worlds: brands, media, audiences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Arnold
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIII, 246 S. Ill. |
| ISBN: | 0340700076 0340700068 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 000113s1999 a||| |||| 00||| eng d | ||
| 020 | |a 0340700076 |9 0-340-70007-6 | ||
| 020 | |a 0340700068 |9 0-340-70006-8 | ||
| 035 | |a (OCoLC)39162264 | ||
| 035 | |a (DE-599)BVBBV012939225 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-19 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 21 | |
| 084 | |a ES 155 |0 (DE-625)27806: |2 rvk | ||
| 100 | 1 | |a Myers, Greg |d 1954- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Ad worlds |b brands, media, audiences |c Greg Myers |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Arnold |c 1999 | |
| 300 | |a XIII, 246 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Englisch |0 (DE-588)4014777-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Englisch |0 (DE-588)4014777-0 |D s |
| 689 | 0 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008809175 | ||
Datensatz im Suchindex
| _version_ | 1804127628738691072 |
|---|---|
| any_adam_object | |
| author | Myers, Greg 1954- |
| author_facet | Myers, Greg 1954- |
| author_role | aut |
| author_sort | Myers, Greg 1954- |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV012939225 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ES 155 |
| ctrlnum | (OCoLC)39162264 (DE-599)BVBBV012939225 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV012939225 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:36:23Z |
| institution | BVB |
| isbn | 0340700076 0340700068 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008809175 |
| oclc_num | 39162264 |
| open_access_boolean | |
| owner | DE-739 DE-19 DE-BY-UBM |
| owner_facet | DE-739 DE-19 DE-BY-UBM |
| physical | XIII, 246 S. Ill. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Arnold |
| record_format | marc |
| spelling | Myers, Greg 1954- Verfasser aut Ad worlds brands, media, audiences Greg Myers 1. publ. London [u.a.] Arnold 1999 XIII, 246 S. Ill. txt rdacontent n rdamedia nc rdacarrier Merken gtt Publicité ram Reclame gtt Advertising Werbesprache (DE-588)4065535-0 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s DE-604 Werbung (DE-588)4065541-6 s |
| spellingShingle | Myers, Greg 1954- Ad worlds brands, media, audiences Merken gtt Publicité ram Reclame gtt Advertising Werbesprache (DE-588)4065535-0 gnd Englisch (DE-588)4014777-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4014777-0 (DE-588)4065541-6 |
| title | Ad worlds brands, media, audiences |
| title_auth | Ad worlds brands, media, audiences |
| title_exact_search | Ad worlds brands, media, audiences |
| title_full | Ad worlds brands, media, audiences Greg Myers |
| title_fullStr | Ad worlds brands, media, audiences Greg Myers |
| title_full_unstemmed | Ad worlds brands, media, audiences Greg Myers |
| title_short | Ad worlds |
| title_sort | ad worlds brands media audiences |
| title_sub | brands, media, audiences |
| topic | Merken gtt Publicité ram Reclame gtt Advertising Werbesprache (DE-588)4065535-0 gnd Englisch (DE-588)4014777-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Merken Publicité Reclame Advertising Werbesprache Englisch Werbung |
| work_keys_str_mv | AT myersgreg adworldsbrandsmediaaudiences |