APA-Zitierstil (7. Ausg.)

(2000). Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables. Springer.

Chicago-Zitierstil (17. Ausg.)

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention ; with 24 Tables. Berlin [u.a.]: Springer, 2000.

MLA-Zitierstil (9. Ausg.)

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention ; with 24 Tables. Springer, 2000.