Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2000
|
| Schlagworte: | |
| Beschreibung: | XVII, 459 S.: Ill., graph. Darst. |
| ISBN: | 3540669426 |
Internformat
MARC
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| 245 | 1 | 0 | |a Relationship marketing |b gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables |c Thorsten Hennig-Thurau ... eds. |
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2000 | |
| 300 | |a XVII, 459 S.: Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer services -- Management | |
| 650 | 4 | |a Customer relations -- Management | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 689 | 2 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Hennig-Thurau, Thorsten |d 1967- |e Sonstige |0 (DE-588)120103362 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008805607 | ||
Datensatz im Suchindex
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| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.812 658.8/1221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 658.8/12 21 |
| dewey-search | 658.812 658.8/12 21 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012932027 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:36:17Z |
| institution | BVB |
| isbn | 3540669426 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008805607 |
| oclc_num | 237367184 |
| open_access_boolean | |
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| physical | XVII, 459 S.: Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Springer |
| record_format | marc |
| spelling | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables Thorsten Hennig-Thurau ... eds. Berlin [u.a.] Springer 2000 XVII, 459 S.: Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Customer services -- Management Customer relations -- Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s DE-188 Hennig-Thurau, Thorsten 1967- Sonstige (DE-588)120103362 oth |
| spellingShingle | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables Relationship marketing Customer services -- Management Customer relations -- Management Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables |
| title_auth | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables |
| title_exact_search | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables |
| title_full | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables Thorsten Hennig-Thurau ... eds. |
| title_fullStr | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables Thorsten Hennig-Thurau ... eds. |
| title_full_unstemmed | Relationship marketing gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables Thorsten Hennig-Thurau ... eds. |
| title_short | Relationship marketing |
| title_sort | relationship marketing gaining competitive advantage through customer satisfaction and customer retention with 24 tables |
| title_sub | gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables |
| topic | Relationship marketing Customer services -- Management Customer relations -- Management Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Relationship marketing Customer services -- Management Customer relations -- Management Kundenmanagement Beziehungsmanagement Beziehungsmarketing Marketing Aufsatzsammlung |
| work_keys_str_mv | AT hennigthurauthorsten relationshipmarketinggainingcompetitiveadvantagethroughcustomersatisfactionandcustomerretentionwith24tables |