Werbeakzeptanz und Werbewirkung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Unterföhring
MGM, MediaGruppe München
[1995]
|
| Schlagworte: | |
| Beschreibung: | 34 Bl. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV012915067 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 991220s1995 gw |||| 00||| ger d | ||
| 035 | |a (OCoLC)163189438 | ||
| 035 | |a (DE-599)BVBBV012915067 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-12 |a DE-19 | ||
| 100 | 1 | |a Brosius, Hans-Bernd |d 1957- |e Verfasser |0 (DE-588)118193481 |4 aut | |
| 245 | 1 | 0 | |a Werbeakzeptanz und Werbewirkung |c Hans-Bernd Brosius |
| 264 | 1 | |a Unterföhring |b MGM, MediaGruppe München |c [1995] | |
| 300 | |a 34 Bl. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Experiment |0 (DE-588)4015999-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | 1 | |a Experiment |0 (DE-588)4015999-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008791578 | ||
Datensatz im Suchindex
| _version_ | 1804127602739249152 |
|---|---|
| any_adam_object | |
| author | Brosius, Hans-Bernd 1957- |
| author_GND | (DE-588)118193481 |
| author_facet | Brosius, Hans-Bernd 1957- |
| author_role | aut |
| author_sort | Brosius, Hans-Bernd 1957- |
| author_variant | h b b hbb |
| building | Verbundindex |
| bvnumber | BV012915067 |
| ctrlnum | (OCoLC)163189438 (DE-599)BVBBV012915067 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00970nam a2200313 c 4500</leader><controlfield tag="001">BV012915067</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">991220s1995 gw |||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)163189438</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012915067</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brosius, Hans-Bernd</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118193481</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Werbeakzeptanz und Werbewirkung</subfield><subfield code="c">Hans-Bernd Brosius</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Unterföhring</subfield><subfield code="b">MGM, MediaGruppe München</subfield><subfield code="c">[1995]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">34 Bl.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Experiment</subfield><subfield code="0">(DE-588)4015999-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Experiment</subfield><subfield code="0">(DE-588)4015999-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008791578</subfield></datafield></record></collection> |
| id | DE-604.BV012915067 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:35:58Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008791578 |
| oclc_num | 163189438 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-19 DE-BY-UBM |
| physical | 34 Bl. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | MGM, MediaGruppe München |
| record_format | marc |
| spelling | Brosius, Hans-Bernd 1957- Verfasser (DE-588)118193481 aut Werbeakzeptanz und Werbewirkung Hans-Bernd Brosius Unterföhring MGM, MediaGruppe München [1995] 34 Bl. txt rdacontent n rdamedia nc rdacarrier Experiment (DE-588)4015999-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s Experiment (DE-588)4015999-1 s DE-604 |
| spellingShingle | Brosius, Hans-Bernd 1957- Werbeakzeptanz und Werbewirkung Experiment (DE-588)4015999-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4015999-1 (DE-588)4189647-6 |
| title | Werbeakzeptanz und Werbewirkung |
| title_auth | Werbeakzeptanz und Werbewirkung |
| title_exact_search | Werbeakzeptanz und Werbewirkung |
| title_full | Werbeakzeptanz und Werbewirkung Hans-Bernd Brosius |
| title_fullStr | Werbeakzeptanz und Werbewirkung Hans-Bernd Brosius |
| title_full_unstemmed | Werbeakzeptanz und Werbewirkung Hans-Bernd Brosius |
| title_short | Werbeakzeptanz und Werbewirkung |
| title_sort | werbeakzeptanz und werbewirkung |
| topic | Experiment (DE-588)4015999-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Experiment Werbewirkung |
| work_keys_str_mv | AT brosiushansbernd werbeakzeptanzundwerbewirkung |