Brand spirit: how cause related marketing builds brands
The author demonstrates how a marketer can harness the power of CRM (Cause Related Marketing) for a product, service or corporate brand. "CRM can enhance corporate reputation, raise brand awareness,increase customer loyalty, build sales, create press coverage and more."
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester u.a.
Wiley
1999
|
| Schlagworte: | |
| Zusammenfassung: | The author demonstrates how a marketer can harness the power of CRM (Cause Related Marketing) for a product, service or corporate brand. "CRM can enhance corporate reputation, raise brand awareness,increase customer loyalty, build sales, create press coverage and more." |
| Beschreibung: | XXIII, 281 S. Ill., graph. Darst. |
| ISBN: | 047198776X |
Internformat
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| 264 | 1 | |a Chichester u.a. |b Wiley |c 1999 | |
| 300 | |a XXIII, 281 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a The author demonstrates how a marketer can harness the power of CRM (Cause Related Marketing) for a product, service or corporate brand. "CRM can enhance corporate reputation, raise brand awareness,increase customer loyalty, build sales, create press coverage and more." | |
| 650 | 4 | |a Marketing social | |
| 650 | 7 | |a Marketing social |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
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| 650 | 4 | |a Social marketing | |
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| 700 | 1 | |a Thompson, Majorie |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Pringle, Hamish Thompson, Majorie |
| author_GND | (DE-588)128789751 |
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| author_role | aut aut |
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| bvnumber | BV012906007 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012906007 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:35:48Z |
| institution | BVB |
| isbn | 047198776X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008784464 |
| oclc_num | 40762580 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1049 DE-11 |
| owner_facet | DE-19 DE-BY-UBM DE-1049 DE-11 |
| physical | XXIII, 281 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Wiley |
| record_format | marc |
| spelling | Pringle, Hamish Verfasser (DE-588)128789751 aut Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson Chichester u.a. Wiley 1999 XXIII, 281 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The author demonstrates how a marketer can harness the power of CRM (Cause Related Marketing) for a product, service or corporate brand. "CRM can enhance corporate reputation, raise brand awareness,increase customer loyalty, build sales, create press coverage and more." Marketing social Marketing social ram Marketing gtt Merken gtt Social marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Thompson, Majorie Verfasser aut |
| spellingShingle | Pringle, Hamish Thompson, Majorie Brand spirit how cause related marketing builds brands Marketing social Marketing social ram Marketing gtt Merken gtt Social marketing Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037589-4 |
| title | Brand spirit how cause related marketing builds brands |
| title_auth | Brand spirit how cause related marketing builds brands |
| title_exact_search | Brand spirit how cause related marketing builds brands |
| title_full | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_fullStr | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_full_unstemmed | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_short | Brand spirit |
| title_sort | brand spirit how cause related marketing builds brands |
| title_sub | how cause related marketing builds brands |
| topic | Marketing social Marketing social ram Marketing gtt Merken gtt Social marketing Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing social Marketing Merken Social marketing Markenpolitik |
| work_keys_str_mv | AT pringlehamish brandspirithowcauserelatedmarketingbuildsbrands AT thompsonmajorie brandspirithowcauserelatedmarketingbuildsbrands |