Industriegütermarketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
1999
|
| Ausgabe: | 6., überarb. Aufl. |
| Schriftenreihe: | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
|
| Schlagworte: | |
| Beschreibung: | 4. Aufl. u.d.T.: Backhaus, Klaus: Investitionsgütermarketing |
| Beschreibung: | XXV, 856 S. Ill., graph. Darst. |
| ISBN: | 3800625202 |
Internformat
MARC
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| 100 | 1 | |a Backhaus, Klaus |d 1947- |e Verfasser |0 (DE-588)132699699 |4 aut | |
| 245 | 1 | 0 | |a Industriegütermarketing |c von Klaus Backhaus |
| 250 | |a 6., überarb. Aufl. | ||
| 264 | 1 | |a München |b Vahlen |c 1999 | |
| 300 | |a XXV, 856 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften | |
| 500 | |a 4. Aufl. u.d.T.: Backhaus, Klaus: Investitionsgütermarketing | ||
| 650 | 4 | |a Industrijski marketing - Implementacija - Razvoj proizvodov - Priročniki | |
| 650 | 4 | |a Industrijski marketing - Konkurenčna prednost - Potrošniški interesi - Priročniki | |
| 650 | 4 | |a Industrijski marketing - Marketinška strategija - Tekmovanja - Priročniki | |
| 650 | 4 | |a Marketing - Osnovna teorija - Koncepcije - Priročniki | |
| 650 | 4 | |a Marketing - Pozicijska analiza - Situacija - Priročniki | |
| 650 | 4 | |a Marketing - Tipologija - Specifikacije - Priročniki | |
| 650 | 4 | |a Marketing - Tržno komuniciranje - Kreativne sposobnosti - Priročniki | |
| 650 | 4 | |a Prodajna politika - Industrijski izdelki - Integriranje - Priročniki | |
| 650 | 4 | |a Industrial management |x Competitive advantage |x Comparison | |
| 650 | 4 | |a Industrial marketing |x Industrial goods |x Customer services | |
| 650 | 4 | |a Industrial marketing |x Timing circuits |x Strategic aspects | |
| 650 | 0 | 7 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |D s |
| 689 | 0 | |5 DE-604 | |
Datensatz im Suchindex
| _version_ | 1805082824724709376 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Backhaus, Klaus 1947- |
| author_GND | (DE-588)132699699 |
| author_facet | Backhaus, Klaus 1947- |
| author_role | aut |
| author_sort | Backhaus, Klaus 1947- |
| author_variant | k b kb |
| building | Verbundindex |
| bvnumber | BV012897644 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)1270981879 (DE-599)BVBBV012897644 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6., überarb. Aufl. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV012897644 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:38:48Z |
| institution | BVB |
| isbn | 3800625202 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008779008 |
| oclc_num | 1270981879 |
| open_access_boolean | |
| owner | DE-N2 DE-703 DE-573 DE-1047 DE-473 DE-BY-UBG DE-12 DE-19 DE-BY-UBM DE-861 DE-Aug4 DE-858 DE-706 DE-Eb1 DE-523 DE-11 |
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| physical | XXV, 856 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Vahlen |
| record_format | marc |
| series2 | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften |
| spelling | Backhaus, Klaus 1947- Verfasser (DE-588)132699699 aut Industriegütermarketing von Klaus Backhaus 6., überarb. Aufl. München Vahlen 1999 XXV, 856 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften 4. Aufl. u.d.T.: Backhaus, Klaus: Investitionsgütermarketing Industrijski marketing - Implementacija - Razvoj proizvodov - Priročniki Industrijski marketing - Konkurenčna prednost - Potrošniški interesi - Priročniki Industrijski marketing - Marketinška strategija - Tekmovanja - Priročniki Marketing - Osnovna teorija - Koncepcije - Priročniki Marketing - Pozicijska analiza - Situacija - Priročniki Marketing - Tipologija - Specifikacije - Priročniki Marketing - Tržno komuniciranje - Kreativne sposobnosti - Priročniki Prodajna politika - Industrijski izdelki - Integriranje - Priročniki Industrial management Competitive advantage Comparison Industrial marketing Industrial goods Customer services Industrial marketing Timing circuits Strategic aspects Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Investitionsgütermarketing (DE-588)4072915-1 s DE-604 |
| spellingShingle | Backhaus, Klaus 1947- Industriegütermarketing Industrijski marketing - Implementacija - Razvoj proizvodov - Priročniki Industrijski marketing - Konkurenčna prednost - Potrošniški interesi - Priročniki Industrijski marketing - Marketinška strategija - Tekmovanja - Priročniki Marketing - Osnovna teorija - Koncepcije - Priročniki Marketing - Pozicijska analiza - Situacija - Priročniki Marketing - Tipologija - Specifikacije - Priročniki Marketing - Tržno komuniciranje - Kreativne sposobnosti - Priročniki Prodajna politika - Industrijski izdelki - Integriranje - Priročniki Industrial management Competitive advantage Comparison Industrial marketing Industrial goods Customer services Industrial marketing Timing circuits Strategic aspects Investitionsgütermarketing (DE-588)4072915-1 gnd |
| subject_GND | (DE-588)4072915-1 (DE-588)4123623-3 |
| title | Industriegütermarketing |
| title_auth | Industriegütermarketing |
| title_exact_search | Industriegütermarketing |
| title_full | Industriegütermarketing von Klaus Backhaus |
| title_fullStr | Industriegütermarketing von Klaus Backhaus |
| title_full_unstemmed | Industriegütermarketing von Klaus Backhaus |
| title_short | Industriegütermarketing |
| title_sort | industriegutermarketing |
| topic | Industrijski marketing - Implementacija - Razvoj proizvodov - Priročniki Industrijski marketing - Konkurenčna prednost - Potrošniški interesi - Priročniki Industrijski marketing - Marketinška strategija - Tekmovanja - Priročniki Marketing - Osnovna teorija - Koncepcije - Priročniki Marketing - Pozicijska analiza - Situacija - Priročniki Marketing - Tipologija - Specifikacije - Priročniki Marketing - Tržno komuniciranje - Kreativne sposobnosti - Priročniki Prodajna politika - Industrijski izdelki - Integriranje - Priročniki Industrial management Competitive advantage Comparison Industrial marketing Industrial goods Customer services Industrial marketing Timing circuits Strategic aspects Investitionsgütermarketing (DE-588)4072915-1 gnd |
| topic_facet | Industrijski marketing - Implementacija - Razvoj proizvodov - Priročniki Industrijski marketing - Konkurenčna prednost - Potrošniški interesi - Priročniki Industrijski marketing - Marketinška strategija - Tekmovanja - Priročniki Marketing - Osnovna teorija - Koncepcije - Priročniki Marketing - Pozicijska analiza - Situacija - Priročniki Marketing - Tipologija - Specifikacije - Priročniki Marketing - Tržno komuniciranje - Kreativne sposobnosti - Priročniki Prodajna politika - Industrijski izdelki - Integriranje - Priročniki Industrial management Competitive advantage Comparison Industrial marketing Industrial goods Customer services Industrial marketing Timing circuits Strategic aspects Investitionsgütermarketing Lehrbuch |
| work_keys_str_mv | AT backhausklaus industriegutermarketing |