Verfügbarkeit: Marketing :: THWS Bibkatalog

Marketing: an introduction

Gespeichert in:

Bibliographische Detailangaben
Vorheriger Titel:	Kotler, Philip Marketing
Hauptverfasser:	Armstrong, Gary (VerfasserIn), Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Upper Saddle River, NJ Prentice Hall 2000
Ausgabe:	5. ed.
Schlagworte:	Marketing CD-ROM Marketingstrategie Marktanalyse Einführung
Beschreibung:	Getr. Zählung Ill., graph. Darst.
ISBN:	013012771X

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV012892330
003	DE-604
005	00000000000000.0
007	t
008	991202s2000 xxuad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 013012771X \|9 0-13-012771-X
035			\|a (OCoLC)247083598
035			\|a (DE-599)BVBBV012892330
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a xxu \|c XD-US
049			\|a DE-945 \|a DE-1047 \|a DE-703 \|a DE-1049 \|a DE-521 \|a DE-188 \|a DE-523
050		0	\|a HF5415
082	0		\|a 658.8 \|2 21
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Armstrong, Gary \|e Verfasser \|4 aut
245	1	0	\|a Marketing \|b an introduction \|c Gary Armstrong ; Philip Kotler
250			\|a 5. ed.
264		1	\|a Upper Saddle River, NJ \|b Prentice Hall \|c 2000
300			\|a Getr. Zählung \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Marketing \|2 gtt
650		4	\|a Marketing
650	0	7	\|a CD-ROM \|0 (DE-588)4139307-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktanalyse \|0 (DE-588)4037624-2 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4151278-9 \|a Einführung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a CD-ROM \|0 (DE-588)4139307-7 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Marktanalyse \|0 (DE-588)4037624-2 \|D s
689	1		\|8 2\p \|5 DE-604
689	2	0	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|D s
689	2		\|8 3\p \|5 DE-604
700	1		\|a Kotler, Philip \|d 1931- \|e Verfasser \|0 (DE-588)121409600 \|4 aut
780	0	0	\|i Früher u.d.T. \|a Kotler, Philip \|t Marketing
999			\|a oai:aleph.bib-bvb.de:BVB01-008774378
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804127576970493952
any_adam_object
author	Armstrong, Gary Kotler, Philip 1931-
author_GND	(DE-588)121409600
author_facet	Armstrong, Gary Kotler, Philip 1931-
author_role	aut aut
author_sort	Armstrong, Gary
author_variant	g a ga p k pk
building	Verbundindex
bvnumber	BV012892330
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415
callnumber-search	HF5415
callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)247083598 (DE-599)BVBBV012892330
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	5. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01971nam a2200541 c 4500</leader><controlfield tag="001">BV012892330</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">991202s2000 xxuad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">013012771X</subfield><subfield code="9">0-13-012771-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)247083598</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012892330</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Armstrong, Gary</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">an introduction</subfield><subfield code="c">Gary Armstrong ; Philip Kotler</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Getr. Zählung</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Früher u.d.T.</subfield><subfield code="a">Kotler, Philip</subfield><subfield code="t">Marketing</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008774378</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV012892330
illustrated	Illustrated
indexdate	2024-07-09T18:35:33Z
institution	BVB
isbn	013012771X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-008774378
oclc_num	247083598
open_access_boolean
owner	DE-945 DE-1047 DE-703 DE-1049 DE-521 DE-188 DE-523
owner_facet	DE-945 DE-1047 DE-703 DE-1049 DE-521 DE-188 DE-523
physical	Getr. Zählung Ill., graph. Darst.
publishDate	2000
publishDateSearch	2000
publishDateSort	2000
publisher	Prentice Hall
record_format	marc
spelling	Armstrong, Gary Verfasser aut Marketing an introduction Gary Armstrong ; Philip Kotler 5. ed. Upper Saddle River, NJ Prentice Hall 2000 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Früher u.d.T. Kotler, Philip Marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Armstrong, Gary Kotler, Philip 1931- Marketing an introduction Marketing gtt Marketing CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd
subject_GND	(DE-588)4139307-7 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4151278-9
title	Marketing an introduction
title_auth	Marketing an introduction
title_exact_search	Marketing an introduction
title_full	Marketing an introduction Gary Armstrong ; Philip Kotler
title_fullStr	Marketing an introduction Gary Armstrong ; Philip Kotler
title_full_unstemmed	Marketing an introduction Gary Armstrong ; Philip Kotler
title_old	Kotler, Philip Marketing
title_short	Marketing
title_sort	marketing an introduction
title_sub	an introduction
topic	Marketing gtt Marketing CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd
topic_facet	Marketing CD-ROM Marketingstrategie Marktanalyse Einführung
work_keys_str_mv	AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge