Nike culture: the sign of the swoosh
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Sage Publ.
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Core cultural icons
|
| Schlagworte: | |
| Beschreibung: | VI, 194 S. Ill. |
| ISBN: | 0761961496 0761961488 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV012883587 | ||
| 003 | DE-604 | ||
| 005 | 19991208 | ||
| 007 | t | ||
| 008 | 991201s1998 a||| |||| 00||| eng d | ||
| 020 | |a 0761961496 |9 0-7619-6149-6 | ||
| 020 | |a 0761961488 |9 0-7619-6148-8 | ||
| 035 | |a (OCoLC)40839004 | ||
| 035 | |a (DE-599)BVBBV012883587 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-824 |a DE-188 | ||
| 050 | 0 | |a HF5805 | |
| 082 | 0 | |a 659.1042 |2 21 | |
| 082 | 0 | |a 659.1/96887/0973 |2 21 | |
| 084 | |a ZX 6920 |0 (DE-625)158436:14257 |2 rvk | ||
| 100 | 1 | |a Goldman, Bob |d 1955- |e Verfasser |0 (DE-588)121404013 |4 aut | |
| 245 | 1 | 0 | |a Nike culture |b the sign of the swoosh |c Robert Goldman and Stephen Papson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London u.a. |b Sage Publ. |c 1998 | |
| 300 | |a VI, 194 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Core cultural icons | |
| 610 | 1 | 4 | |a Nike (Firme) |
| 610 | 2 | 4 | |a Nike (Firm) |
| 610 | 2 | 7 | |a Nike |g Firma |0 (DE-588)5280196-2 |2 gnd |9 rswk-swf |
| 650 | 4 | |a Advertising - Psychological aspects | |
| 650 | 4 | |a Advertising - Social aspects | |
| 650 | 4 | |a Advertising campaigns - Psychological aspects | |
| 650 | 4 | |a Advertising campaigns - Social aspects | |
| 650 | 7 | |a Culturele invloeden |2 gtt | |
| 650 | 7 | |a Nike (company) |2 gtt | |
| 650 | 4 | |a Publicité - Aspect social - États-Unis - Cas, Études de | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Sports - États-Unis - Marketing | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising |x Social aspects |z United States |v Case studies | |
| 650 | 4 | |a Sports |z United States |x Marketing | |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kultur |0 (DE-588)4125698-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Nike |g Firma |0 (DE-588)5280196-2 |D b |
| 689 | 0 | 1 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
| 689 | 0 | 2 | |a Fernsehsendung |0 (DE-588)4016842-6 |D s |
| 689 | 0 | 3 | |a Kultur |0 (DE-588)4125698-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Papson, Stephen |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008770050 | ||
Datensatz im Suchindex
| _version_ | 1804127570128535552 |
|---|---|
| any_adam_object | |
| author | Goldman, Bob 1955- Papson, Stephen |
| author_GND | (DE-588)121404013 |
| author_facet | Goldman, Bob 1955- Papson, Stephen |
| author_role | aut aut |
| author_sort | Goldman, Bob 1955- |
| author_variant | b g bg s p sp |
| building | Verbundindex |
| bvnumber | BV012883587 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5805 |
| callnumber-raw | HF5805 |
| callnumber-search | HF5805 |
| callnumber-sort | HF 45805 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ZX 6920 |
| ctrlnum | (OCoLC)40839004 (DE-599)BVBBV012883587 |
| dewey-full | 659.1042 659.1/96887/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1042 659.1/96887/0973 |
| dewey-search | 659.1042 659.1/96887/0973 |
| dewey-sort | 3659.1042 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sport Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02255nam a2200649 c 4500</leader><controlfield tag="001">BV012883587</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19991208 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">991201s1998 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761961496</subfield><subfield code="9">0-7619-6149-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761961488</subfield><subfield code="9">0-7619-6148-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)40839004</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012883587</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5805</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1042</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/96887/0973</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6920</subfield><subfield code="0">(DE-625)158436:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Goldman, Bob</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121404013</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Nike culture</subfield><subfield code="b">the sign of the swoosh</subfield><subfield code="c">Robert Goldman and Stephen Papson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London u.a.</subfield><subfield code="b">Sage Publ.</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 194 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Core cultural icons</subfield></datafield><datafield tag="610" ind1="1" ind2="4"><subfield code="a">Nike (Firme)</subfield></datafield><datafield tag="610" ind1="2" ind2="4"><subfield code="a">Nike (Firm)</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Nike</subfield><subfield code="g">Firma</subfield><subfield code="0">(DE-588)5280196-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising - Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising - Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns - Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns - Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Culturele invloeden</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Nike (company)</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Aspect social - États-Unis - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports - États-Unis - Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Social aspects</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports</subfield><subfield code="z">United States</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kultur</subfield><subfield code="0">(DE-588)4125698-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Nike</subfield><subfield code="g">Firma</subfield><subfield code="0">(DE-588)5280196-2</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Kultur</subfield><subfield code="0">(DE-588)4125698-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Papson, Stephen</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008770050</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV012883587 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:35:27Z |
| institution | BVB |
| isbn | 0761961496 0761961488 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008770050 |
| oclc_num | 40839004 |
| open_access_boolean | |
| owner | DE-384 DE-824 DE-188 |
| owner_facet | DE-384 DE-824 DE-188 |
| physical | VI, 194 S. Ill. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Sage Publ. |
| record_format | marc |
| series2 | Core cultural icons |
| spelling | Goldman, Bob 1955- Verfasser (DE-588)121404013 aut Nike culture the sign of the swoosh Robert Goldman and Stephen Papson 1. publ. London u.a. Sage Publ. 1998 VI, 194 S. Ill. txt rdacontent n rdamedia nc rdacarrier Core cultural icons Nike (Firme) Nike (Firm) Nike Firma (DE-588)5280196-2 gnd rswk-swf Advertising - Psychological aspects Advertising - Social aspects Advertising campaigns - Psychological aspects Advertising campaigns - Social aspects Culturele invloeden gtt Nike (company) gtt Publicité - Aspect social - États-Unis - Cas, Études de Reclame gtt Sports - États-Unis - Marketing Gesellschaft Advertising Social aspects United States Case studies Sports United States Marketing Werbesendung (DE-588)4189638-5 gnd rswk-swf Kultur (DE-588)4125698-0 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Nike Firma (DE-588)5280196-2 b Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Kultur (DE-588)4125698-0 s DE-604 Papson, Stephen Verfasser aut |
| spellingShingle | Goldman, Bob 1955- Papson, Stephen Nike culture the sign of the swoosh Nike (Firme) Nike (Firm) Nike Firma (DE-588)5280196-2 gnd Advertising - Psychological aspects Advertising - Social aspects Advertising campaigns - Psychological aspects Advertising campaigns - Social aspects Culturele invloeden gtt Nike (company) gtt Publicité - Aspect social - États-Unis - Cas, Études de Reclame gtt Sports - États-Unis - Marketing Gesellschaft Advertising Social aspects United States Case studies Sports United States Marketing Werbesendung (DE-588)4189638-5 gnd Kultur (DE-588)4125698-0 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)5280196-2 (DE-588)4189638-5 (DE-588)4125698-0 (DE-588)4016842-6 (DE-588)4522595-3 |
| title | Nike culture the sign of the swoosh |
| title_auth | Nike culture the sign of the swoosh |
| title_exact_search | Nike culture the sign of the swoosh |
| title_full | Nike culture the sign of the swoosh Robert Goldman and Stephen Papson |
| title_fullStr | Nike culture the sign of the swoosh Robert Goldman and Stephen Papson |
| title_full_unstemmed | Nike culture the sign of the swoosh Robert Goldman and Stephen Papson |
| title_short | Nike culture |
| title_sort | nike culture the sign of the swoosh |
| title_sub | the sign of the swoosh |
| topic | Nike (Firme) Nike (Firm) Nike Firma (DE-588)5280196-2 gnd Advertising - Psychological aspects Advertising - Social aspects Advertising campaigns - Psychological aspects Advertising campaigns - Social aspects Culturele invloeden gtt Nike (company) gtt Publicité - Aspect social - États-Unis - Cas, Études de Reclame gtt Sports - États-Unis - Marketing Gesellschaft Advertising Social aspects United States Case studies Sports United States Marketing Werbesendung (DE-588)4189638-5 gnd Kultur (DE-588)4125698-0 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | Nike (Firme) Nike (Firm) Nike Firma Advertising - Psychological aspects Advertising - Social aspects Advertising campaigns - Psychological aspects Advertising campaigns - Social aspects Culturele invloeden Nike (company) Publicité - Aspect social - États-Unis - Cas, Études de Reclame Sports - États-Unis - Marketing Gesellschaft Advertising Social aspects United States Case studies Sports United States Marketing Werbesendung Kultur Fernsehsendung USA Fallstudiensammlung |
| work_keys_str_mv | AT goldmanbob nikeculturethesignoftheswoosh AT papsonstephen nikeculturethesignoftheswoosh |