Seniorenmarketing: Informations- und Entscheidungsverhalten älterer Konsumenten
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Kovač
2000
|
| Schriftenreihe: | Merkur
1 |
| Schlagworte: | |
| Beschreibung: | XV, 389 S. Ill., graph. Darst. |
| ISBN: | 3830000391 |
Internformat
MARC
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| 100 | 1 | |a Hupp, Oliver |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Seniorenmarketing |b Informations- und Entscheidungsverhalten älterer Konsumenten |c Oliver Hupp |
| 264 | 1 | |a Hamburg |b Kovač |c 2000 | |
| 300 | |a XV, 389 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Merkur |v 1 | |
| 502 | |a Zugl.: Saarbrücken, Univ., Diss., 1999 | ||
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| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804127565780090880 |
|---|---|
| any_adam_object | |
| author | Hupp, Oliver |
| author_facet | Hupp, Oliver |
| author_role | aut |
| author_sort | Hupp, Oliver |
| author_variant | o h oh |
| building | Verbundindex |
| bvnumber | BV012879492 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)610989881 (DE-599)BVBBV012879492 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| geographic | Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV012879492 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:35:22Z |
| institution | BVB |
| isbn | 3830000391 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008767127 |
| oclc_num | 610989881 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-703 DE-945 DE-29 DE-526 DE-634 DE-188 |
| physical | XV, 389 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Kovač |
| record_format | marc |
| series | Merkur |
| series2 | Merkur |
| spelling | Hupp, Oliver Verfasser aut Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp Hamburg Kovač 2000 XV, 389 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Merkur 1 Zugl.: Saarbrücken, Univ., Diss., 1999 Marketing (DE-588)4037589-4 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Alter (DE-588)4001446-0 s Marketing (DE-588)4037589-4 s DE-604 Deutschland (DE-588)4011882-4 g Kaufverhalten (DE-588)4073331-2 s Marktsegmentierung (DE-588)4037644-8 s Merkur 1 (DE-604)BV013031929 1 |
| spellingShingle | Hupp, Oliver Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Merkur Marketing (DE-588)4037589-4 gnd Alter (DE-588)4001446-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4001446-0 (DE-588)4037644-8 (DE-588)4073331-2 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten |
| title_auth | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten |
| title_exact_search | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten |
| title_full | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp |
| title_fullStr | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp |
| title_full_unstemmed | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp |
| title_short | Seniorenmarketing |
| title_sort | seniorenmarketing informations und entscheidungsverhalten alterer konsumenten |
| title_sub | Informations- und Entscheidungsverhalten älterer Konsumenten |
| topic | Marketing (DE-588)4037589-4 gnd Alter (DE-588)4001446-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | Marketing Alter Marktsegmentierung Kaufverhalten Deutschland Hochschulschrift |
| volume_link | (DE-604)BV013031929 |
| work_keys_str_mv | AT huppoliver seniorenmarketinginformationsundentscheidungsverhaltenaltererkonsumenten |