Corporate Internet planning guide: aligning Internet strategy with business goals
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Van Nostrand Reinhold
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 320 S. graph. Darst. |
| ISBN: | 0442024169 |
Internformat
MARC
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| 100 | 1 | |a Gascoyne, Richard J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate Internet planning guide |b aligning Internet strategy with business goals |c Richard J. Gascoyne ; Koray Ozcubkcu |
| 264 | 1 | |a New York [u.a.] |b Van Nostrand Reinhold |c 1997 | |
| 300 | |a XVI, 320 S. |b graph. Darst. | ||
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| 650 | 7 | |a Bedrijven |2 gtt | |
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| 650 | 7 | |a Intranetten |2 gtt | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks |x Management | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Intranets (Computer networks) | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Preface xi
Introduction xv
1 A CALL TO ACTION: BUILD THE INTERNET/
INTRANET INTO YOUR BUSINESS 1
Being Early and Being Innovative
The Benefits of Arriving Early
Profiting from the Level Playing Field
Predicting the Unpredictable
Understanding Management s New Challenge
Respecting the Internet from a Strategic
Business Perspective
Where the Intranet Fits Into the Strategy
Your Competition and Help are Worldwide
Where Is Your Industry Going?
Notes
2 REDISCOVERING YOUR CUSTOMER:
SERVING EXISTING NEEDS AND
PREDICTING NEW ONES 19
Recognizing Your Customers Are on Their Way
Predicting Your Internet Customers Needs
The Internal and the External Customer
The Ten Values of the Internet Customer
Asking the Right Questions
Creating the Virtual Product
Push and Pull Communication Capability
Monitoring and Responding to Customers
Desires and Values
The Value of Interlinking
Examining the New Personal Relationship
Respecting the Virtual Based Value Proposition
Notes
viii Corporate Internet Planning Guide
3 STRATEGIC OBJECTIVES: YOUR
INTERNET/INTRANET BUSINESS CASE 41
How Successful Companies Set Their
Internet Goals
Why Traditional Quantitative Goals Don t Compute
Appropriate Strategic Objectives
What s in It for the Customer?
Technology Limits and Opportunities
Notes
4 LAYERED ACCESS: HOW EXTERNAL AND
INTERNAL USERS WORK WITH YOUR SITE 91
Intranet vs. Internet—Layered Access
Internet Business Connections
The Virtual Organization
Notes
5 THE TEN ESSENTIAL STEPS FOR
A SUCCESSFUL INTERNET STRATEGY 107
Focus on Your Circle of Influence
The Ten Essential Strategy Steps
Notes
6 REINVENTING MARKETING: STEPS TO
IMPLEMENT INNOVATIVE MARKETING
STRATEGIES 143
Reinventing the Marketing Function
Grasping the Internet Marketing Model
Internet Marketing Rules for Success
Notes
7 INTEGRATING TECHNOLOGY: MAKING
IT WORK IN YOUR BUSINESS 169
Being Proactive, Learning, and Integrating
the Technology
Appreciating Internet Technology
Discerning the Optimal Components
What Technology Do You Need?
Technology Implementation Strategies
Critical Factors for Success
Taking Advantage of the Internet
Computing Revolution
Notes
Contents ix
8 JOBS, PEOPLE, AND MANAGERS:
HOW THE INTERNET/INTRANET SHOULD
TRANSFORM YOUR ORGANIZATION 217
Why Organizations Have to Change
Nine Items for the Transformation Agenda
Manage by Vision
Begin to Change Your Employees Behavior
Notes
9 LEGAL AND REGULATORY ISSUES:
PROTECTING YOUR BUSINESS FOR
THE FUTURE 237
Current Laws and Regulations are Being
Challenged
Take Steps to Protect Your Business
How Are Governments Responding?
Societal and Cultural Considerations
Notes
10 BUSINESS RISKS AND BARRIERS:
OVERCOMING THE OBSTACLES THAT
COULD LIMIT YOUR SUCCESS 259
Business Risks
Business Barriers
Conclusion
Notes
11 MEASURING SUCCESS: ASSESSING YOUR
POSITION REALISTICALLY AND
ANALYZING RESULTS 275
An Internet Gap Analysis
Analyzing Your Current Position
Using the Gap Analysis to Achieve
Your Strategic Goals
Is Your Strategy Successful?
How to Identify Success Criteria
Measuring, Assessing, and Reporting
the Results
Recapping the Steps to Internet Success
x Corporate Internet Planning Guide
APPENDIX A: RESOURCES TO HELP
DEVELOP AND EXECUTE AN
INTERNET STRATEGY 301
APPENDIX B: BIBLIOGRAPHY 307
Index 311
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:34:51Z |
| institution | BVB |
| isbn | 0442024169 |
| language | English |
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| spelling | Gascoyne, Richard J. Verfasser aut Corporate Internet planning guide aligning Internet strategy with business goals Richard J. Gascoyne ; Koray Ozcubkcu New York [u.a.] Van Nostrand Reinhold 1997 XVI, 320 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bedrijven gtt Internet gtt Intranetten gtt Unternehmen Business enterprises Computer networks Management Business planning Internet Intranets (Computer networks) Strategic planning Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Internet (DE-588)4308416-3 s Unternehmen (DE-588)4061963-1 s Strategisches Management (DE-588)4124261-0 s DE-604 Ozcubukcu, Koray Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008745572&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gascoyne, Richard J. Ozcubukcu, Koray Corporate Internet planning guide aligning Internet strategy with business goals Bedrijven gtt Internet gtt Intranetten gtt Unternehmen Business enterprises Computer networks Management Business planning Internet Intranets (Computer networks) Strategic planning Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4308416-3 (DE-588)4124261-0 |
| title | Corporate Internet planning guide aligning Internet strategy with business goals |
| title_auth | Corporate Internet planning guide aligning Internet strategy with business goals |
| title_exact_search | Corporate Internet planning guide aligning Internet strategy with business goals |
| title_full | Corporate Internet planning guide aligning Internet strategy with business goals Richard J. Gascoyne ; Koray Ozcubkcu |
| title_fullStr | Corporate Internet planning guide aligning Internet strategy with business goals Richard J. Gascoyne ; Koray Ozcubkcu |
| title_full_unstemmed | Corporate Internet planning guide aligning Internet strategy with business goals Richard J. Gascoyne ; Koray Ozcubkcu |
| title_short | Corporate Internet planning guide |
| title_sort | corporate internet planning guide aligning internet strategy with business goals |
| title_sub | aligning Internet strategy with business goals |
| topic | Bedrijven gtt Internet gtt Intranetten gtt Unternehmen Business enterprises Computer networks Management Business planning Internet Intranets (Computer networks) Strategic planning Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Bedrijven Internet Intranetten Unternehmen Business enterprises Computer networks Management Business planning Intranets (Computer networks) Strategic planning Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008745572&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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