An introduction to publishing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Assoc. for the Development of Education in Africa, Working Group on Books and Learning Materials
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Perspectives on African book development
5 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 124 S. |
| ISBN: | 1901830063 |
Internformat
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| 300 | |a XI, 124 S. | ||
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Datensatz im Suchindex
| _version_ | 1804127521469366272 |
|---|---|
| adam_text | CONTENTS
Preface ix
Acknowledgements xi
1 GENERAL CONSIDERATIONS 1
Publishing functions 1
Printing and publishing 3
Sub contracting and economies of scale 3
Internal communication 4
Personnel management and development 5
Equipment 8
Book storage 9
2 STRATEGIC PLANNING
IN PUBLISHING TEXTBOOKS 11
The nature of textbooks 11
Assessing potential and resources 13
Planning a publication strategy 20
Publishing strategies for other kinds of books 23
3 DEVELOPING MANUSCRIPTS 25
Finding authors, building teams 26
Commissioning authors:
Guidelines, schedules, contracts, meetings 27
Working with designers and illustrators 32
Appraisal, copy editing, and pre testing 33
Further details 36
4 COSTS OF PRODUCTION 37
The nature of costs 3 7
Pre press costs 39
Impression costs (variable costs) 48
Choosing suppliers for maximum value 52 €
33 further strategies to control publishing costs 56 3
5 PREPARING A TITLE BUDGET 61
Other publication costs (overhead costs) 62
Royalties 65
Profit 67
Revenue from sales of books 67
Other revenue 70
Preparing a title budget 1
Calculating the break even point 80
6 FINANCIAL MANAGEMENT 83
Title accounting 84
Accrual accounting 86
Inventory accounting 87
Writing off and depreciating inventory 89
Other important financial records 91
Extending credit 93
Building budgets 95
Cash flow projection 100
Balance sheet 100
7 MARKETING 101
Marketing activities 102
Questions to ask 109
Quality and service 111
Glossary H3
Selected readings H9
Index 121
VIII $
|
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| isbn | 1901830063 |
| language | English |
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| series2 | Perspectives on African book development |
| spelling | Montagnes, Ian Verfasser aut An introduction to publishing management Ian Montagnes 1. publ. London Assoc. for the Development of Education in Africa, Working Group on Books and Learning Materials 1998 XI, 124 S. txt rdacontent n rdamedia nc rdacarrier Perspectives on African book development 5 Management gtt Uitgeverijen gtt Publishers and publishing Management Publishers and publishing Africa, Sub-Saharan Management Buch (DE-588)4008570-3 gnd rswk-swf Verlag (DE-588)4063004-3 gnd rswk-swf Bibliografie (DE-588)4006432-3 gnd rswk-swf Subsaharisches Afrika (DE-588)4053770-5 gnd rswk-swf Subsaharisches Afrika (DE-588)4053770-5 g Verlag (DE-588)4063004-3 s Bibliografie (DE-588)4006432-3 s DE-604 Buch (DE-588)4008570-3 s Perspectives on African book development 5 (DE-604)BV012024599 5 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008738354&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Montagnes, Ian An introduction to publishing management Perspectives on African book development Management gtt Uitgeverijen gtt Publishers and publishing Management Publishers and publishing Africa, Sub-Saharan Management Buch (DE-588)4008570-3 gnd Verlag (DE-588)4063004-3 gnd Bibliografie (DE-588)4006432-3 gnd |
| subject_GND | (DE-588)4008570-3 (DE-588)4063004-3 (DE-588)4006432-3 (DE-588)4053770-5 |
| title | An introduction to publishing management |
| title_auth | An introduction to publishing management |
| title_exact_search | An introduction to publishing management |
| title_full | An introduction to publishing management Ian Montagnes |
| title_fullStr | An introduction to publishing management Ian Montagnes |
| title_full_unstemmed | An introduction to publishing management Ian Montagnes |
| title_short | An introduction to publishing management |
| title_sort | an introduction to publishing management |
| topic | Management gtt Uitgeverijen gtt Publishers and publishing Management Publishers and publishing Africa, Sub-Saharan Management Buch (DE-588)4008570-3 gnd Verlag (DE-588)4063004-3 gnd Bibliografie (DE-588)4006432-3 gnd |
| topic_facet | Management Uitgeverijen Publishers and publishing Management Publishers and publishing Africa, Sub-Saharan Management Buch Verlag Bibliografie Subsaharisches Afrika |
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