Cases in advertising management:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1964
|
| Series: | McGraw-Hill series in marketing and advertising
|
| Subjects: | |
| Physical Description: | XI, 426 S. Ill., graph. Darst. |
| ISBN: | 007006931X |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Boyd, Harper W. Fryburger, Vernon Westfall, Ralph |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Fryburger, Vernon Westfall, Ralph |
| author_role | aut aut aut |
| author_sort | Boyd, Harper W. |
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| building | Verbundindex |
| bvnumber | BV012821431 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)421534 (DE-599)BVBBV012821431 |
| dewey-full | 659.11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.11 |
| dewey-search | 659.11 |
| dewey-sort | 3659.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV012821431 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:34:17Z |
| institution | BVB |
| isbn | 007006931X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008722061 |
| oclc_num | 421534 |
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| physical | XI, 426 S. Ill., graph. Darst. |
| psigel | TUB-nb |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall New York [u.a.] McGraw-Hill 1964 XI, 426 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising Advertising Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Fryburger, Vernon Verfasser aut Westfall, Ralph Verfasser aut |
| spellingShingle | Boyd, Harper W. Fryburger, Vernon Westfall, Ralph Cases in advertising management Advertising Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in advertising management |
| title_auth | Cases in advertising management |
| title_exact_search | Cases in advertising management |
| title_full | Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| title_fullStr | Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| title_full_unstemmed | Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| title_short | Cases in advertising management |
| title_sort | cases in advertising management |
| topic | Advertising Case studies |
| topic_facet | Advertising Case studies Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw casesinadvertisingmanagement AT fryburgervernon casesinadvertisingmanagement AT westfallralph casesinadvertisingmanagement |