Cases in advertising management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1964
|
| Schriftenreihe: | McGraw-Hill series in marketing and advertising
|
| Schlagworte: | |
| Beschreibung: | XI, 426 S. Ill., graph. Darst. |
| ISBN: | 007006931X |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 991021s1964 xxuad|| |||| 00||| eng d | ||
| 020 | |a 007006931X |9 0-07-006931-X | ||
| 035 | |a (OCoLC)421534 | ||
| 035 | |a (DE-599)BVBBV012821431 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-945 |a DE-N2 |a DE-521 |a DE-83 | ||
| 050 | 0 | |a HF5823 | |
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Cases in advertising management |c Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1964 | |
| 300 | |a XI, 426 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing and advertising | |
| 650 | 4 | |a Advertising |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Fryburger, Vernon |e Verfasser |4 aut | |
| 700 | 1 | |a Westfall, Ralph |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008722061 | ||
Datensatz im Suchindex
| _version_ | 1804127496670543872 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Fryburger, Vernon Westfall, Ralph |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Fryburger, Vernon Westfall, Ralph |
| author_role | aut aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb v f vf r w rw |
| building | Verbundindex |
| bvnumber | BV012821431 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)421534 (DE-599)BVBBV012821431 |
| dewey-full | 659.11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.11 |
| dewey-search | 659.11 |
| dewey-sort | 3659.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV012821431 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:34:17Z |
| institution | BVB |
| isbn | 007006931X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008722061 |
| oclc_num | 421534 |
| open_access_boolean | |
| owner | DE-945 DE-N2 DE-521 DE-83 |
| owner_facet | DE-945 DE-N2 DE-521 DE-83 |
| physical | XI, 426 S. Ill., graph. Darst. |
| psigel | TUB-nb |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall New York [u.a.] McGraw-Hill 1964 XI, 426 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising Advertising Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Fryburger, Vernon Verfasser aut Westfall, Ralph Verfasser aut |
| spellingShingle | Boyd, Harper W. Fryburger, Vernon Westfall, Ralph Cases in advertising management Advertising Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in advertising management |
| title_auth | Cases in advertising management |
| title_exact_search | Cases in advertising management |
| title_full | Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| title_fullStr | Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| title_full_unstemmed | Cases in advertising management Harper W. Boyd ; Vernon Fryburger ; Ralph Westfall |
| title_short | Cases in advertising management |
| title_sort | cases in advertising management |
| topic | Advertising Case studies |
| topic_facet | Advertising Case studies Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw casesinadvertisingmanagement AT fryburgervernon casesinadvertisingmanagement AT westfallralph casesinadvertisingmanagement |