APA (7th ed.) Citation

Boyd, H. W., Fryburger, V., & Westfall, R. (1964). Cases in advertising management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Vernon Fryburger, and Ralph Westfall. Cases in Advertising Management. New York [u.a.]: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Cases in Advertising Management. McGraw-Hill, 1964.