Schleichwerbung in Pressemedien:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Bonn
edition ZAW
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 127 S. |
| ISBN: | 3931937011 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804127486389256192 |
|---|---|
| adam_text | SCHLEICHWERBUNG, EIN KOMPLEXES THEMA 5 ABKUERZUNGEN 8 REDAKTIONELL
GESTALTETE ANZEIGEN 9 TRENNUNGSGEBOT UND KENNZEICHNUNGSPFLICHT 9
GELTUNGSBEREICH 11 MASSSTAB: FLUECHTIGER DURCHSCHNITTSLESER 13 ANORDNUNG
UND GESTALTUNG 14 GESTALTUNGSELEMENTE 15 AUSDRUECKLICHE KENNZEICHNUNG 16
UNZULAESSIGE HINWEISBEZEICHNUNGEN 18 WERBEBEILAGEN 20 FLEX- UND
SHADOWANZEIGEN 20 HAFTUNG 21 REDAKTIONELLE HINWEISE 23 GESAMTWUERDIGUNG
23 STANDESRECHT 24 WERBEWIRKUNG ALS NEBENFOLGE 25 HAFTUNG DES VERLAGS 29
HAFTUNG DES PRESSEINFORMANTEN 29
|
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| author | Wolff, Dietmar |
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| ctrlnum | (OCoLC)246437869 (DE-599)BVBBV012812951 |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012812951 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:34:07Z |
| institution | BVB |
| isbn | 3931937011 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008715377 |
| oclc_num | 246437869 |
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| owner_facet | DE-N2 DE-11 DE-188 |
| physical | 127 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | edition ZAW |
| record_format | marc |
| spelling | Wolff, Dietmar Verfasser aut Schleichwerbung in Pressemedien Dietmar Wolff Bonn edition ZAW 1997 127 S. txt rdacontent n rdamedia nc rdacarrier Perswezen gtt Sluikreclame gtt Schleichwerbung (DE-588)4491229-8 gnd rswk-swf Schleichwerbung (DE-588)4491229-8 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008715377&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wolff, Dietmar Schleichwerbung in Pressemedien Perswezen gtt Sluikreclame gtt Schleichwerbung (DE-588)4491229-8 gnd |
| subject_GND | (DE-588)4491229-8 |
| title | Schleichwerbung in Pressemedien |
| title_auth | Schleichwerbung in Pressemedien |
| title_exact_search | Schleichwerbung in Pressemedien |
| title_full | Schleichwerbung in Pressemedien Dietmar Wolff |
| title_fullStr | Schleichwerbung in Pressemedien Dietmar Wolff |
| title_full_unstemmed | Schleichwerbung in Pressemedien Dietmar Wolff |
| title_short | Schleichwerbung in Pressemedien |
| title_sort | schleichwerbung in pressemedien |
| topic | Perswezen gtt Sluikreclame gtt Schleichwerbung (DE-588)4491229-8 gnd |
| topic_facet | Perswezen Sluikreclame Schleichwerbung |
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