Customer capitalism: the new business model of increasing returns in new market spaces
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Brealey
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 296 S. Ill., graph. Darst. |
| ISBN: | 1857882415 |
Internformat
MARC
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| 245 | 1 | 0 | |a Customer capitalism |b the new business model of increasing returns in new market spaces |c Sandra Vandermerwe |
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| 264 | 1 | |a London |b Brealey |c 1999 | |
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Datensatz im Suchindex
| _version_ | 1804127481162104832 |
|---|---|
| adam_text | Contents
Acknowledgments vii
Prologue: Changing the Business Model x
1 The Ten Principles of Customer Capitalism 1
Part One: New Ways of Doing Things 23
2 Punctuating the Equilibrium 24
3 The Power to Revolutionize 28
4 Becoming the Standard for
New Ways of Doing Things 33
Part Two: The Time Value of Customers 40
5 Learning to Customer Originate 41
6 Customers as Lifelong Investments 51
7 Giving Margins a Break 56
Part Three: From Market Share to Market Spaces 62
8 One More Time: What s Wrong with Market Share? 63
9 Market Spaces and Customer Capitalism 71
10 Converging Industries and New Market Spaces 80
Part Four: Getting in Sooner, Staying in Longer 87
11 Opportunity Managing in the
Customer Activity Cycle 88
12 On Higher Ground 99
13 The New Electronic Go between Service Provider 107
vi Customer Capitalism
Part Five: Customers as Competitive Barriers 119
14 Making Intention the Lever 120
15 Getting Personal 130
16 Moving to the Point of Acceleration 141
Part Six: New Competitive Wholes 148
17 The Art of Connectivity 149
18 Leading to Win Win 156
19 Practicing Complementarity 162
Part Seven: Locking on and Rolling out 176
20 First Prevalence then Profits 177
21 Investing Up Front for Increasing Returns 184
22 The Critical Value of Critical Mass 191
Part Eight: It s the Thought that Counts 199
23 The Incredible Weight of Intangibles 200
24 The Abundance Factor 206
25 Mobilizing Mindpower 212
Part Nine: Economics of Customer Capitalism 223
26 Spreading the Cost of Learning 224
27 The Falling Cost per Unit Phenomenon 233
28 More with Less 244
Part Ten: Scoring to Win 250
29 Pricing for Time 251
30 Valuing for Increasing Returns 263
References, Notes and Points of Departure 277
Index 289
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| indexdate | 2024-07-09T18:34:02Z |
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| isbn | 1857882415 |
| language | English |
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| spelling | Van der Merwe, Sandra Verfasser aut Customer capitalism the new business model of increasing returns in new market spaces Sandra Vandermerwe 1. publ. London Brealey 1999 XVI, 296 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008711709&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Van der Merwe, Sandra Customer capitalism the new business model of increasing returns in new market spaces Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Customer capitalism the new business model of increasing returns in new market spaces |
| title_auth | Customer capitalism the new business model of increasing returns in new market spaces |
| title_exact_search | Customer capitalism the new business model of increasing returns in new market spaces |
| title_full | Customer capitalism the new business model of increasing returns in new market spaces Sandra Vandermerwe |
| title_fullStr | Customer capitalism the new business model of increasing returns in new market spaces Sandra Vandermerwe |
| title_full_unstemmed | Customer capitalism the new business model of increasing returns in new market spaces Sandra Vandermerwe |
| title_short | Customer capitalism |
| title_sort | customer capitalism the new business model of increasing returns in new market spaces |
| title_sub | the new business model of increasing returns in new market spaces |
| topic | Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Kundenmanagement |
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