Relationship marketing: strategy and implementation
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIV, 509 S. graph. Darst. |
| ISBN: | 0750636262 |
Internformat
MARC
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| 245 | 1 | 0 | |a Relationship marketing |b strategy and implementation |c Helen Peck ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 1999 | |
| 300 | |a XIV, 509 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Relatiemarketing |2 gtt | |
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| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Peck, Helen |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| bvnumber | BV012808550 |
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| callnumber-search | HF5415.55 |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV012808550 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:34:02Z |
| institution | BVB |
| isbn | 0750636262 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008711646 |
| oclc_num | 41440056 |
| open_access_boolean | |
| owner | DE-945 DE-1050 DE-N2 DE-634 |
| owner_facet | DE-945 DE-1050 DE-N2 DE-634 |
| physical | XIV, 509 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Relationship marketing strategy and implementation Helen Peck ... 1. publ. Oxford [u.a.] Butterworth-Heinemann 1999 XIV, 509 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relatiemarketing gtt Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 Peck, Helen Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing strategy and implementation Relatiemarketing gtt Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4326109-7 |
| title | Relationship marketing strategy and implementation |
| title_auth | Relationship marketing strategy and implementation |
| title_exact_search | Relationship marketing strategy and implementation |
| title_full | Relationship marketing strategy and implementation Helen Peck ... |
| title_fullStr | Relationship marketing strategy and implementation Helen Peck ... |
| title_full_unstemmed | Relationship marketing strategy and implementation Helen Peck ... |
| title_short | Relationship marketing |
| title_sort | relationship marketing strategy and implementation |
| title_sub | strategy and implementation |
| topic | Relatiemarketing gtt Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relatiemarketing Relationship marketing Kundenmanagement Beziehungsmarketing Beziehungsmanagement |
| work_keys_str_mv | AT peckhelen relationshipmarketingstrategyandimplementation |