Guide to customer surveys: sample questionnaires and detailed guidelines for creating effective surveys
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Customer Service Group
1999
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 102 S. |
| ISBN: | 0915910470 |
Internformat
MARC
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| 245 | 1 | 0 | |a Guide to customer surveys |b sample questionnaires and detailed guidelines for creating effective surveys |c written by Trevor M. Spunt |
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Datensatz im Suchindex
| _version_ | 1804127480833900544 |
|---|---|
| adam_text | Contents About The Author iii
Acknowledgements iv
Foreword v
Chapter 1
Designing The Questionnaire 1
The Customer Satisfaction Questionnaire 1
The Essentials of Good Questionnaire Design 2
1. Setting Your Objectives 2
2. Choosing Your Target Audience 3
3. Determining Your Survey Medium 3
4. Constructing Your Questionnaire: The Six Elements of Questionnaire Design. . 5
A. Questionnaire Layout 6
B. Questionnaire Content 7
C. Questionnaire Flow 8
D. Question Structure 10
E. Question Wording 15
F. Questionnaire Reliability and Validity 21
5. Conducting Your Survey 24
i
6. Analyzing and Reporting the Results 24
Chapter 2
Recent Customer Transaction Questionnaires 27
Sample Questionnaires 32
Chapter 3
Product/Process Improvement Questionnaires 53
Sample Questionnaires 58
Chapter 4
Overall Customer Satisfaction Questionnaires 69
Sample Questionnaires 72
Glossary 99
References 101
ii
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:34:01Z |
| institution | BVB |
| isbn | 0915910470 |
| language | English |
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| spelling | Spunt, Trevor M. Verfasser aut Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys written by Trevor M. Spunt New York, NY Customer Service Group 1999 102 S. txt rdacontent n rdamedia nc rdacarrier Consumer satisfaction Evaluation Questionnaires Sampling (Statistics) Kundenbetreuung (DE-588)4297543-8 gnd rswk-swf Kundenbetreuung (DE-588)4297543-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008711465&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spunt, Trevor M. Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys Consumer satisfaction Evaluation Questionnaires Sampling (Statistics) Kundenbetreuung (DE-588)4297543-8 gnd |
| subject_GND | (DE-588)4297543-8 |
| title | Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys |
| title_auth | Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys |
| title_exact_search | Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys |
| title_full | Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys written by Trevor M. Spunt |
| title_fullStr | Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys written by Trevor M. Spunt |
| title_full_unstemmed | Guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys written by Trevor M. Spunt |
| title_short | Guide to customer surveys |
| title_sort | guide to customer surveys sample questionnaires and detailed guidelines for creating effective surveys |
| title_sub | sample questionnaires and detailed guidelines for creating effective surveys |
| topic | Consumer satisfaction Evaluation Questionnaires Sampling (Statistics) Kundenbetreuung (DE-588)4297543-8 gnd |
| topic_facet | Consumer satisfaction Evaluation Questionnaires Sampling (Statistics) Kundenbetreuung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008711465&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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