Yield management: applications to air transport and other service industries
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Paris
Presses de l'Inst. du Transport Aérien
1994
|
| Ausgabe: | This new English version is publ. with additional material and updated statistics |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | VIII, 148 S. graph. Darst. |
| ISBN: | 2908537109 |
Internformat
MARC
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| 245 | 1 | 0 | |a Yield management |b applications to air transport and other service industries |c Sylvain Daudel ; Georges Vialle |
| 250 | |a This new English version is publ. with additional material and updated statistics |b by Barry K. Humphreys | ||
| 264 | 1 | |a Paris |b Presses de l'Inst. du Transport Aérien |c 1994 | |
| 300 | |a VIII, 148 S. |b graph. Darst. | ||
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| 650 | 4 | |a Airlines |x Management | |
| 650 | 4 | |a Airlines |x Reservation systems | |
| 650 | 4 | |a Service industries |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1804127476536836096 |
|---|---|
| adam_text | TABLE OF CONTENTS
Introduction 1
chapterI
Marketing services and the origins of yield management 9
Marketing services: general characteristics 9
Attributes of a service 11
Exploratory phase 14
Quantification phase 15
Analysis phase 15
Standard methods of inventory management 16
Price and seat factor: two key revenue factors 21
Pricing to match supply and demand; the origins
of yield management 25
CHAPTER2
The principal concepts of yield management 29
Yield management: an inexact term 29
Yield management: an extension to marketing 31
Differential pricing: the principle and the rules 35
Analyses of trade-offs between prices, services
and restrictions 39
Building a differential price structure 40
The rule of separation 42
The rule of flexibility 42
The rule of degressivity 42
The rule of comprehensibility 43
Controlling demand 43
Spoilage and spill 45
Spoilage or denied access 46
Smoothing peaks in demand 49
Functions of a reservations/distribution system 51
The CRSs 53
VI
CHAPTER3
The principal tools of yield management 63
Fare class management and booking limits 63
Overbooking 68
Yield management s revenue boosters 74
Itinerary management 74
Distribution network management 76
Exchange rate management 77
Customer behavior models 77
Demand forecasting models 78
Forecasting cancellations and no-shows 80
Data collection and the vicious circle of go-shows 82
CHAPTER 4
Developing and implementing a yield management
system 85
Assessing the system s potential value to the company 85
Building the system 89
Designing the general architecture 90
Developing prototypes 93
An integrated yield management system 94
The system s general architecture 95
Monitoring and controlling performance 98
How the system functions 104
Automatic inventory management 108
CHAPTERS
Yield management: strategic dimensions and potential 117
The medium term 118
The long term 119
Customer management 120
Changes in organizational structure 121
Current practices and potential uses of yield
management: some examples 124
vn
Air transportation
Rail transportation
Car rental in the United States
Hotels
Other service sectors
Conclusion
Glossary
Bibliography
124
127
128
131
132
135
139
143
LIST OF FIGURES
Figure 1-1.
Diagram of a servuction system
11
Figure 1-2.
Satisfied demand
19
Figure 1-3.
Real demand
20
Figure 1-4.
Variation in unit cost per passenger
as a function of the seat factor
23
Figure 1-5.
Analysis of the breakeven point
24
Figure 2-1.
Relationship between yield management
and marketing
31
Figure 2-2.
Demand distribution matrix
32
Figure 2-3.
Three conventional pricing solutions
34
Figure 2-4.
Classic demand curve
35
Figure 2-5.
Two prices in increase revenue
36
Figure 2-6.
Optimization of total revenue
37
Figure 2-7.
Maximum revenue obtained by differential
pricing
44
Figure 2-8.
Conflicting risks: spoilage (A) and spill (B)
45
Figure 2-9.
Another pair of conflicting risks: spoilage (A)
and denied access (B)
47
, j,/ Developed in response to the new competitive challenges that I
arose when America s airline industry was deregulated in 1978, yield
management has established itself as a powerful tool for optimizing
capacity management not only for airlines, but also in other service
sectors, such as hotels, cruise lines, car rental companies and temporary 1
employment agencies.sMHKKPWEfllfrS&tlil «H£i iPi iff* pwi i
rVMl Unlike conventional marketing methods, whose aim is to stimulate
demand, yield management strives to control demand through a system
of differential pricing that relies on risk management techniques and
microeconomic concepts. Yield management transforms price, the
determinant variable in conventional marketing, into a discriminatory
variable. wSSHKtST * ^^^ ^^M^^iBi^
Yield management s influence is not limited to short-term levenue
optimization; it also has implications for operations management and
long-term investment policy. As the era of deregulation dawns in Europe,
yield management is proving to be a new strategic weapon that companies
can use to strengthen their competitiveness in increasingly open*,
market:-.. ■ ■ •■■-------------------------------- :J
|
| any_adam_object | 1 |
| author | Daudel, Sylvain Vialle, Georges |
| author_facet | Daudel, Sylvain Vialle, Georges |
| author_role | aut aut |
| author_sort | Daudel, Sylvain |
| author_variant | s d sd g v gv |
| building | Verbundindex |
| bvnumber | BV012804497 |
| callnumber-first | H - Social Science |
| callnumber-label | HE9781 |
| callnumber-raw | HE9781 |
| callnumber-search | HE9781 |
| callnumber-sort | HE 49781 |
| callnumber-subject | HE - Transportation and Communications |
| classification_rvk | QP 300 |
| ctrlnum | (OCoLC)60253469 (DE-599)BVBBV012804497 |
| dewey-full | 338.4068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4068 |
| dewey-search | 338.4068 |
| dewey-sort | 3338.4068 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | This new English version is publ. with additional material and updated statistics |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:33:57Z |
| institution | BVB |
| isbn | 2908537109 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008708729 |
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| physical | VIII, 148 S. graph. Darst. |
| publishDate | 1994 |
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| publisher | Presses de l'Inst. du Transport Aérien |
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| spelling | Daudel, Sylvain Verfasser aut Yield management applications to air transport and other service industries Sylvain Daudel ; Georges Vialle This new English version is publ. with additional material and updated statistics by Barry K. Humphreys Paris Presses de l'Inst. du Transport Aérien 1994 VIII, 148 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Airlines Management Airlines Reservation systems Service industries Marketing Strategisches Management (DE-588)4124261-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Erfolgsplanung (DE-588)4152742-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Erfolgsplanung (DE-588)4152742-2 s Preispolitik (DE-588)4047118-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Vialle, Georges Verfasser aut Humphreys, Barry K. Sonstige oth Digitalisierung UBPassau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008708729&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008708729&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Daudel, Sylvain Vialle, Georges Yield management applications to air transport and other service industries Airlines Management Airlines Reservation systems Service industries Marketing Strategisches Management (DE-588)4124261-0 gnd Dienstleistung (DE-588)4012178-1 gnd Erfolgsplanung (DE-588)4152742-2 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4012178-1 (DE-588)4152742-2 (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4047118-4 |
| title | Yield management applications to air transport and other service industries |
| title_auth | Yield management applications to air transport and other service industries |
| title_exact_search | Yield management applications to air transport and other service industries |
| title_full | Yield management applications to air transport and other service industries Sylvain Daudel ; Georges Vialle |
| title_fullStr | Yield management applications to air transport and other service industries Sylvain Daudel ; Georges Vialle |
| title_full_unstemmed | Yield management applications to air transport and other service industries Sylvain Daudel ; Georges Vialle |
| title_short | Yield management |
| title_sort | yield management applications to air transport and other service industries |
| title_sub | applications to air transport and other service industries |
| topic | Airlines Management Airlines Reservation systems Service industries Marketing Strategisches Management (DE-588)4124261-0 gnd Dienstleistung (DE-588)4012178-1 gnd Erfolgsplanung (DE-588)4152742-2 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Airlines Management Airlines Reservation systems Service industries Marketing Strategisches Management Dienstleistung Erfolgsplanung Marketing Kundenmanagement Preispolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008708729&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008708729&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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