Essentials of marketing research:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1999
|
| Schlagworte: | |
| Online-Zugang: | Table of Contents |
| Beschreibung: | XVI, 623 S. Ill., graph. Darst. |
| ISBN: | 0471170682 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 990915s1999 xxuad|| |||| 00||| eng d | ||
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| 100 | 1 | |a Kumar, V. |d 1957- |e Verfasser |0 (DE-588)131395319 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c V. Kumar ; David A. Aaker ; George S. Day |
| 264 | 1 | |a New York u.a. |b Wiley |c 1999 | |
| 300 | |a XVI, 623 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 700 | 1 | |a Day, George S. |d 1937- |e Verfasser |0 (DE-588)120168537 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix03/98035145.html |3 Table of Contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008679680 | ||
Datensatz im Suchindex
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| author | Kumar, V. 1957- Aaker, David A. 1938- Day, George S. 1937- |
| author_GND | (DE-588)131395319 (DE-588)123018641 (DE-588)120168537 |
| author_facet | Kumar, V. 1957- Aaker, David A. 1938- Day, George S. 1937- |
| author_role | aut aut aut |
| author_sort | Kumar, V. 1957- |
| author_variant | v k vk d a a da daa g s d gs gsd |
| building | Verbundindex |
| bvnumber | BV012764921 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.K86 1999 |
| callnumber-search | HF5415.2.K86 1999 |
| callnumber-sort | HF 45415.2 K86 41999 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)39522847 (DE-599)BVBBV012764921 |
| dewey-full | 658.8/3 658.8/321 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 658.8/3 21 |
| dewey-search | 658.8/3 658.8/3 21 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV012764921 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:33:15Z |
| institution | BVB |
| isbn | 0471170682 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008679680 |
| oclc_num | 39522847 |
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| physical | XVI, 623 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kumar, V. 1957- Verfasser (DE-588)131395319 aut Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day New York u.a. Wiley 1999 XVI, 623 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut http://www.loc.gov/catdir/toc/onix03/98035145.html Table of Contents |
| spellingShingle | Kumar, V. 1957- Aaker, David A. 1938- Day, George S. 1937- Essentials of marketing research Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_fullStr | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_full_unstemmed | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung Einführung Lehrbuch |
| url | http://www.loc.gov/catdir/toc/onix03/98035145.html |
| work_keys_str_mv | AT kumarv essentialsofmarketingresearch AT aakerdavida essentialsofmarketingresearch AT daygeorges essentialsofmarketingresearch |