Essentials of marketing research:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth [u.a.]
Dryden Press
1999
|
| Subjects: | |
| Physical Description: | XXII, 422 S. Ill., graph. Darst. |
| ISBN: | 0030243564 |
Staff View
MARC
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Record in the Search Index
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| author | Zikmund, William G. |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV012752444 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:33:02Z |
| institution | BVB |
| isbn | 0030243564 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008670402 |
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| physical | XXII, 422 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Zikmund, William G. Verfasser aut Essentials of marketing research William G. Zikmund Fort Worth [u.a.] Dryden Press 1999 XXII, 422 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. Essentials of marketing research Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research William G. Zikmund |
| title_fullStr | Essentials of marketing research William G. Zikmund |
| title_full_unstemmed | Essentials of marketing research William G. Zikmund |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung |
| work_keys_str_mv | AT zikmundwilliamg essentialsofmarketingresearch |