Essentials of marketing research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth [u.a.]
Dryden Press
1999
|
| Schlagworte: | |
| Beschreibung: | XXII, 422 S. Ill., graph. Darst. |
| ISBN: | 0030243564 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV012752444 | ||
| 003 | DE-604 | ||
| 005 | 20000224 | ||
| 007 | t | ||
| 008 | 990907s1999 ad|| |||| 00||| eng d | ||
| 020 | |a 0030243564 |9 0-03-024356-4 | ||
| 035 | |a (OCoLC)40467445 | ||
| 035 | |a (DE-599)BVBBV012752444 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 21 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Zikmund, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c William G. Zikmund |
| 264 | 1 | |a Fort Worth [u.a.] |b Dryden Press |c 1999 | |
| 300 | |a XXII, 422 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008670402 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804127418486620160 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. |
| author_facet | Zikmund, William G. |
| author_role | aut |
| author_sort | Zikmund, William G. |
| author_variant | w g z wg wgz |
| building | Verbundindex |
| bvnumber | BV012752444 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)40467445 (DE-599)BVBBV012752444 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01306nam a2200409 c 4500</leader><controlfield tag="001">BV012752444</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20000224 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">990907s1999 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030243564</subfield><subfield code="9">0-03-024356-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)40467445</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012752444</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zikmund, William G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of marketing research</subfield><subfield code="c">William G. Zikmund</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Fort Worth [u.a.]</subfield><subfield code="b">Dryden Press</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 422 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktonderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008670402</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV012752444 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:33:02Z |
| institution | BVB |
| isbn | 0030243564 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008670402 |
| oclc_num | 40467445 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XXII, 422 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Zikmund, William G. Verfasser aut Essentials of marketing research William G. Zikmund Fort Worth [u.a.] Dryden Press 1999 XXII, 422 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. Essentials of marketing research Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research William G. Zikmund |
| title_fullStr | Essentials of marketing research William G. Zikmund |
| title_full_unstemmed | Essentials of marketing research William G. Zikmund |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung |
| work_keys_str_mv | AT zikmundwilliamg essentialsofmarketingresearch |