English for sale: a study of the language of advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lund
Lund Univ. Press
1999
|
| Schriftenreihe: | Lund studies in English
99 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 201 S. Ill. |
| ISBN: | 9179665764 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV012740010 | ||
| 003 | DE-604 | ||
| 005 | 20020620 | ||
| 007 | t | ||
| 008 | 990901s1999 a||| m||| 00||| eng d | ||
| 020 | |a 9179665764 |9 91-7966-576-4 | ||
| 035 | |a (OCoLC)186604516 | ||
| 035 | |a (DE-599)BVBBV012740010 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-473 |a DE-29 |a DE-384 |a DE-19 |a DE-703 | ||
| 084 | |a HF 131 |0 (DE-625)48763: |2 rvk | ||
| 084 | |a HF 144 |0 (DE-625)48769: |2 rvk | ||
| 100 | 1 | |a Hermerén, Lars |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a English for sale |b a study of the language of advertising |c Lars Hermerén |
| 264 | 1 | |a Lund |b Lund Univ. Press |c 1999 | |
| 300 | |a 201 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Lund studies in English |v 99 | |
| 650 | 7 | |a Reklamspråk |2 sao | |
| 650 | 0 | 7 | |a Amerikanisches Englisch |0 (DE-588)4094804-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Englisch |0 (DE-588)4014777-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Englisch |0 (DE-588)4014777-0 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Englisch |0 (DE-588)4014777-0 |D s |
| 689 | 1 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Amerikanisches Englisch |0 (DE-588)4094804-3 |D s |
| 689 | 2 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 2 | |5 DE-604 | |
| 830 | 0 | |a Lund studies in English |v 99 |w (DE-604)BV000000898 |9 99 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663228&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008663228 | ||
Datensatz im Suchindex
| _version_ | 1804127407827845120 |
|---|---|
| adam_text | CONTENTS Reproductions: List of Plates Acknowledgements CHAP 1 WHAT IS ADVERTISING? About this book Defining advertising CHAP 2 ADVERTISING AND SOCIETY Types of advertising You, me and advertising Attitudes to advertising 14 14 21 26 CHAP 3 THE COMMUNICATIVE SITUATION Interpersonal and mass communication Are ads informative or persuasive? Personalizing the message 30 30 34 39 CHAP 4 QUESTIONS AND ANSWERS Why buy the product? Inviting the reader Being rhetorical Quizzes in the classroom 47 51 55 60 63 CHAP 5 VISUAL AND VERBAL STRATEGIES Words as pictures Advertising in disguise Speech in writing Recycling What’s in a name? 70 71 78 88 97 104 CHAP 6 ON SOUND AND SENSE Rhymes and rhythms Puns and products Cars as lions and other analogies Reading between the lines 118 119 131 141 150 1 1 4
CHAP 7 ADVERTISING AS A CULTURAL SYSTEM From problem to prestige Nature, history and other referent systems Taking your time: the case of Rolex EPILOGUE REFERENCES INDEX 164 165 170 176 182 188 199
|
| any_adam_object | 1 |
| author | Hermerén, Lars |
| author_facet | Hermerén, Lars |
| author_role | aut |
| author_sort | Hermerén, Lars |
| author_variant | l h lh |
| building | Verbundindex |
| bvnumber | BV012740010 |
| classification_rvk | HF 131 HF 144 |
| ctrlnum | (OCoLC)186604516 (DE-599)BVBBV012740010 |
| discipline | Anglistik / Amerikanistik |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01959nam a2200493 cb4500</leader><controlfield tag="001">BV012740010</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20020620 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">990901s1999 a||| m||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9179665764</subfield><subfield code="9">91-7966-576-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)186604516</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012740010</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 131</subfield><subfield code="0">(DE-625)48763:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 144</subfield><subfield code="0">(DE-625)48769:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hermerén, Lars</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">English for sale</subfield><subfield code="b">a study of the language of advertising</subfield><subfield code="c">Lars Hermerén</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lund</subfield><subfield code="b">Lund Univ. Press</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">201 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Lund studies in English</subfield><subfield code="v">99</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reklamspråk</subfield><subfield code="2">sao</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Amerikanisches Englisch</subfield><subfield code="0">(DE-588)4094804-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Amerikanisches Englisch</subfield><subfield code="0">(DE-588)4094804-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Lund studies in English</subfield><subfield code="v">99</subfield><subfield code="w">(DE-604)BV000000898</subfield><subfield code="9">99</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663228&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008663228</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV012740010 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:32:52Z |
| institution | BVB |
| isbn | 9179665764 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008663228 |
| oclc_num | 186604516 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-29 DE-384 DE-19 DE-BY-UBM DE-703 |
| owner_facet | DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-29 DE-384 DE-19 DE-BY-UBM DE-703 |
| physical | 201 S. Ill. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Lund Univ. Press |
| record_format | marc |
| series | Lund studies in English |
| series2 | Lund studies in English |
| spelling | Hermerén, Lars Verfasser aut English for sale a study of the language of advertising Lars Hermerén Lund Lund Univ. Press 1999 201 S. Ill. txt rdacontent n rdamedia nc rdacarrier Lund studies in English 99 Reklamspråk sao Amerikanisches Englisch (DE-588)4094804-3 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Englisch (DE-588)4014777-0 s Werbung (DE-588)4065541-6 s DE-604 Werbesprache (DE-588)4065535-0 s Amerikanisches Englisch (DE-588)4094804-3 s Lund studies in English 99 (DE-604)BV000000898 99 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663228&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hermerén, Lars English for sale a study of the language of advertising Lund studies in English Reklamspråk sao Amerikanisches Englisch (DE-588)4094804-3 gnd Werbesprache (DE-588)4065535-0 gnd Englisch (DE-588)4014777-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4094804-3 (DE-588)4065535-0 (DE-588)4014777-0 (DE-588)4065541-6 (DE-588)4113937-9 |
| title | English for sale a study of the language of advertising |
| title_auth | English for sale a study of the language of advertising |
| title_exact_search | English for sale a study of the language of advertising |
| title_full | English for sale a study of the language of advertising Lars Hermerén |
| title_fullStr | English for sale a study of the language of advertising Lars Hermerén |
| title_full_unstemmed | English for sale a study of the language of advertising Lars Hermerén |
| title_short | English for sale |
| title_sort | english for sale a study of the language of advertising |
| title_sub | a study of the language of advertising |
| topic | Reklamspråk sao Amerikanisches Englisch (DE-588)4094804-3 gnd Werbesprache (DE-588)4065535-0 gnd Englisch (DE-588)4014777-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Reklamspråk Amerikanisches Englisch Werbesprache Englisch Werbung Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008663228&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000000898 |
| work_keys_str_mv | AT hermerenlars englishforsaleastudyofthelanguageofadvertising |