Holdings: Geography and tourism marketing

Geography and tourism marketing:

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Bibliographic Details
Format:	Book
Language:	English
Published:	New York [u.a.] Haworth Press 1997
Series:	The travel & tourism marketing series
Subjects:	Geografische aspecten Marketing Toeristenindustrie Tourisme - Marketing Tourism > Marketing Umwelt Tourismus
Online Access:	Inhaltsverzeichnis
Item Description:	Auch als: Journal of Travel & Tourism Marketing, Vol. 6, 3/4, 1997
Physical Description:	186 S. Ill., graph. Darst., Kt.
ISBN:	078900335X 0789003368

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MARC


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Record in the Search Index

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adam_text	GEOGRAPHY AND TOURISM MARKETING MARTIN OPPERMANN EDITOR THE HAWORTH PRESS, INC. NEW YORK * LONDON GEOGRAPHY AND TOURISM MARKETING CONTENTS GEOGRAPHY S CHANGING ROLE IN TOURISM MARKETING 1 MARTIN OPPERMANN TRAVELER GEOGRAPHIC ORIGIN AND MARKET SEGMENTATION FOR SMALL ISLAND NATIONS: THE BARBADOS CASE 5 LAUREL J. REID STANLEY D. REID MARKETING EUROPEAN TOURISM PRODUCTS VIA INTERNET/WWW 23 CARL H. MARCUSSEN GIS APPLICATIONS IN TOURISM MARKETING: CURRENT USES, AN EXPERIMENTAL APPLICATION AND FUTURE PROSPECTS 35 STEFANIA BERTAZZON GEOFFREY CROUCH DIANNE DRAPER NIGEL WATERS GEOGRAPHY, MARKETING AND THE SELLING OF PLACES 61 C. MICHAEL HALL TOURISM MARKETS AND MARKETING IN SARAWAK, MALAYSIA 85 DOUGLAS G. PEARCE BIG SUCCESS, BIG MISTAKE, AT BIG BANANA: MARKETING STRATEGIES IN ROAD-SIDE ATTRACTIONS AND THEME PARKS 103 NEIL LEIPER ANALYSING THE PROMOTION, PRODUCT AND VISITOR EXPECTATIONS OF URBAN TOURISM: AUCKLAND, NEW ZEALAND AS A CASE STUDY 123 GLENDA R. LAWTON STEPHEN J. PAGE DESTINATION MARKETING: MEASURING THE EFFECTIVENESS OF BROCHURES 143 ZONGQING ZHOU MOTIVATION, PARTICIPATION, AND PREFERENCE: A MULTI-SEGMENTATION APPROACH OF THE AUSTRALIAN NATURE TRAVEL MARKET 159 CHENG-TE LANG JOSEPH T. O LEARY INDEX 181 ALL HAWORTH BOOKS AND JOURNALS O O ARE PRINTED ON CERTIFIED ACID-FREE PAPER
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dewey-sort	3338.4 3791
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
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indexdate	2024-07-09T18:32:43Z
institution	BVB
isbn	078900335X 0789003368
language	English
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physical	186 S. Ill., graph. Darst., Kt.
publishDate	1997
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publisher	Haworth Press
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series2	The travel & tourism marketing series
spelling	Geography and tourism marketing Martin Oppermann, ed. New York [u.a.] Haworth Press 1997 186 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The travel & tourism marketing series Auch als: Journal of Travel & Tourism Marketing, Vol. 6, 3/4, 1997 Geografische aspecten gtt Marketing gtt Toeristenindustrie gtt Tourisme - Marketing Tourisme - Marketing ram Tourism Marketing Umwelt (DE-588)4061616-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Umwelt (DE-588)4061616-2 s Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Oppermann, Martin Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008656935&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Geography and tourism marketing Geografische aspecten gtt Marketing gtt Toeristenindustrie gtt Tourisme - Marketing Tourisme - Marketing ram Tourism Marketing Umwelt (DE-588)4061616-2 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd
subject_GND	(DE-588)4061616-2 (DE-588)4037589-4 (DE-588)4018406-7
title	Geography and tourism marketing
title_auth	Geography and tourism marketing
title_exact_search	Geography and tourism marketing
title_full	Geography and tourism marketing Martin Oppermann, ed.
title_fullStr	Geography and tourism marketing Martin Oppermann, ed.
title_full_unstemmed	Geography and tourism marketing Martin Oppermann, ed.
title_short	Geography and tourism marketing
title_sort	geography and tourism marketing
topic	Geografische aspecten gtt Marketing gtt Toeristenindustrie gtt Tourisme - Marketing Tourisme - Marketing ram Tourism Marketing Umwelt (DE-588)4061616-2 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd
topic_facet	Geografische aspecten Marketing Toeristenindustrie Tourisme - Marketing Tourism Marketing Umwelt Tourismus
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008656935&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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