Global directions: new strategies for hospitality and tourism

"This book explores the relationship between the theory and practice of strategic planning and development in hospitality organizations, and at tourist destinations. It reviews the literature and uses case examples from Europe, the USA and Australia."--BOOK JACKET.

Gespeichert in:
Bibliographische Detailangaben
Format: Buch
Sprache:English
Veröffentlicht: London u.a. Cassell 1997
Schlagworte:
Zusammenfassung:"This book explores the relationship between the theory and practice of strategic planning and development in hospitality organizations, and at tourist destinations. It reviews the literature and uses case examples from Europe, the USA and Australia."--BOOK JACKET.
Beschreibung:XV, 400 S. graph. Darst.
ISBN:0304339326
0304339318

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