The international marketing of travel and tourism: a strategic approach
Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel.
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
MacMillan
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Zusammenfassung: | Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel. |
| Beschreibung: | XXI, 329 S. graph. Darst. |
| ISBN: | 0333717589 0333717597 |
Internformat
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| 300 | |a XXI, 329 S. |b graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel. | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Toeristenindustrie |2 gtt | |
| 650 | 4 | |a Tourism |x Management | |
| 650 | 4 | |a Tourism |x Marketing | |
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| 700 | 1 | |a Vellas, François |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| callnumber-label | G155 |
| callnumber-raw | G155.A1 |
| callnumber-search | G155.A1 |
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| callnumber-subject | G - General Geography |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)59432771 (DE-599)BVBBV012726798 |
| dewey-full | 338.47910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47910688 |
| dewey-search | 338.47910688 |
| dewey-sort | 3338.47910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV012726798 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:32:37Z |
| institution | BVB |
| isbn | 0333717589 0333717597 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008653076 |
| oclc_num | 59432771 |
| open_access_boolean | |
| owner | DE-859 DE-M347 DE-12 DE-739 DE-188 DE-83 DE-11 |
| owner_facet | DE-859 DE-M347 DE-12 DE-739 DE-188 DE-83 DE-11 |
| physical | XXI, 329 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | MacMillan |
| record_format | marc |
| spelling | The international marketing of travel and tourism a strategic approach ed. by François Vellas ... 1. publ. Basingstoke u.a. MacMillan 1999 XXI, 329 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel. Marketing gtt Toeristenindustrie gtt Tourism Management Tourism Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Tourismus (DE-588)4018406-7 s DE-604 Vellas, François Sonstige oth |
| spellingShingle | The international marketing of travel and tourism a strategic approach Marketing gtt Toeristenindustrie gtt Tourism Management Tourism Marketing Tourismus (DE-588)4018406-7 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4125431-4 |
| title | The international marketing of travel and tourism a strategic approach |
| title_auth | The international marketing of travel and tourism a strategic approach |
| title_exact_search | The international marketing of travel and tourism a strategic approach |
| title_full | The international marketing of travel and tourism a strategic approach ed. by François Vellas ... |
| title_fullStr | The international marketing of travel and tourism a strategic approach ed. by François Vellas ... |
| title_full_unstemmed | The international marketing of travel and tourism a strategic approach ed. by François Vellas ... |
| title_short | The international marketing of travel and tourism |
| title_sort | the international marketing of travel and tourism a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing gtt Toeristenindustrie gtt Tourism Management Tourism Marketing Tourismus (DE-588)4018406-7 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketing Toeristenindustrie Tourism Management Tourism Marketing Tourismus Internationales Marketing |
| work_keys_str_mv | AT vellasfrancois theinternationalmarketingoftravelandtourismastrategicapproach |