Consumer psychology for marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Internat. Thomson Business Press
1998
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 286 S. graph. Darst. |
| ISBN: | 1861523718 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer psychology for marketing |c Gordon Foxall ; Ronald Goldsmith ; Stephen Brown |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Internat. Thomson Business Press |c 1998 | |
| 300 | |a XVI, 286 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Comportamiento del consumidor | |
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 7 | |a Consommateurs - Préférences |2 ram | |
| 650 | 7 | |a Consommateurs |2 ram | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Marketing - Aspect psychologique | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 4 | |a Mercadeo - Aspectos piscológicos | |
| 650 | 7 | |a Psychologie |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing -- Psychological aspects | |
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Goldsmith, Ronald |e Verfasser |4 aut | |
| 700 | 1 | |a Brown, Stephen |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804127364228055040 |
|---|---|
| adam_text | ¦ D * ¦
Contents
List of Figures ix
List of Tables xi
Preface xiii
Part I Marketing and consumer behavior
1 jConsumer oriented marketing 3
What is consumer orientation? 3
v Market segmentation and product positioning 5
The product life cycle 8
Responding to consumer behavior 13
Summary 21
Suggestions for further reading 23
Study questions 23
2 Consumer choice 24
What is consumer decision making? 24
, High involvement: the cognitive consumer 28
Low involvement: the uncommitted consumer 30
Modes of consumer behavior 36
Consumer innovators and innovativeness 37
Characteristics of consumer innovators 41
Modeling innovative adoption 46
Summary 47
Suggestions for further reading 47
Study questions 47
Part II The cognitive consumer
3 Perceptual processes 51
What is perception? 51
I CONTENTS
Perception and consumer behavior 55
Consumers perceptions of the marketing mix 60
Subliminal perception 70
Summary 74
Suggestions for further reading 74
Study questions 74
4 Cognitive and behavioral learning 75
What is learning? 75
Cognitive learning 76
Behavioral learning 89
Summary 100
Suggestions for further reading 101
Study questions 101
. and behavior 102
,What are attitudes? 102
The measurement of attitudes 104
Attitude behavior consistency 107
Marketing implications 112
• Persuasion: general considerations in attitude change 117
Strategies of persuasion 123
Summary 128
Suggestions for further reading 130
Study questions 130
Part III The personal consumer
6 Motivation and lifestyle 133
/ What is motivation? 133
7™Maslow s hierarchy of needs 136
the Freudian interpretation of motivation 138
Marketing insights 141
Motivation research 144
Consumer lifestyles 147
A multidimensional approach to consumer motivation 150
Summary 153
Suggestions for further reading 154
Study questions 155
7 Personality 156
What is personality? 156
Personality research in marketing 158
CONTENTS vit
Personality types: extroversion, emotionalism and tough mindedness 164
Cognitive/personality traits: the case of consumer innovators 167
Summary 178
Suggestions for further reading 179
Study questions 179
Part IV The consumer environment
8 Consumers in context 183
Where does consumer behavior take place? 183
The retail environment and consumer behavior 185
Choice and loyalty 192
In Store Consumer Behavior 195
Crowding 199
Atmospherics 201
Consumer situation theory 204
Summary 209
Suggestions for further reading 211
Study questions 211
9 Consumers in society 213
Social influence 213
Reference group influences 213
The family as a consumption unit 218
Cultures and subcultures 226
Summary 234
Suggestions for further reading 235
Study questions 235
10 Cleaning windows: postmodern consumer research 237
Introduction 237
Verse 238
Chorus 241
Solo 242
Verse 246
Chorus 248
Fade 250
Replay 251
Suggestions for further reading 253
Study questions 253
References 254
Index 280
¦ ? ¦
Figures
1.1 The marketing task over the product life cycle 9
2.1 The buying process in outline 26
2.2 A model of the consumer choice process 29
2.3 The S shaped curve of innovation 38
2.4 Innovator categories 39
2.5 Innovations viewed simultaneously from consumer and
company perspectives 40
3.1 Image analysis of jeans 65
3.2 A unidimensional map of brands of jeans 66
3.3 A multidimensional map of brands of jeans 66
4.1 Two routes to consumer information processing 79
4.2 Types of involvement 87
5.1 The Theory of Reasoned Action 110
5.2 Modified model of attitudes, intentions, and behavior 115
6.1 Elements in the motivating situation 135
6.2 The relationships of demographic and personality variables
with lifestyle, self concept, and consumer behavior 148
6.3 Examples of two types of psychographic statement 149
8.1 Summative behavioral perspective model 206
8.2 Operant classification of consumer behavior 207
8.3 Contingency matrix 209
8.4 Patterns of emotional response to consumer situations 210
IDII
Tables
2.1 Duplications for Kellogg s brands 34
5.1 Rating scales 105
5.2 Example of Likert Scales 106
5.3 Osgood s Semantic Differential 106
5.4 Crespi s Stapel Scale 107
5.5 The Theory of Reasoned Action: concepts and their measurement 111
7.1 Personality traits and product usage 161
7.2 Personality and product choice: some examples 162
7.3 Decision styles of market segments 176
10.1 Postmodern conditions and their main themes 243
10.2 Modern and postmodern research approaches 249
10.3 Hooray for Planet Hollywood 251
|
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| author | Foxall, Gordon R. 1949- Goldsmith, Ronald Brown, Stephen |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/342 658.8/342 21 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:32:10Z |
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| isbn | 1861523718 |
| language | English |
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| physical | XVI, 286 S. graph. Darst. |
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| spelling | Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Consumer psychology for marketing Gordon Foxall ; Ronald Goldsmith ; Stephen Brown 2. ed. London [u.a.] Internat. Thomson Business Press 1998 XVI, 286 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportamiento del consumidor Consommateurs - Attitudes ram Consommateurs - Comportement Consommateurs - Préférences ram Consommateurs ram Consumentengedrag gtt Marketing - Aspect psychologique Marketing ram Mercadeo - Aspectos piscológicos Psychologie gtt Psychologie Consumer behavior Marketing -- Psychological aspects Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Goldsmith, Ronald Verfasser aut Brown, Stephen Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008633654&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Foxall, Gordon R. 1949- Goldsmith, Ronald Brown, Stephen Consumer psychology for marketing Comportamiento del consumidor Consommateurs - Attitudes ram Consommateurs - Comportement Consommateurs - Préférences ram Consommateurs ram Consumentengedrag gtt Marketing - Aspect psychologique Marketing ram Mercadeo - Aspectos piscológicos Psychologie gtt Psychologie Consumer behavior Marketing -- Psychological aspects Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Consumer psychology for marketing |
| title_auth | Consumer psychology for marketing |
| title_exact_search | Consumer psychology for marketing |
| title_full | Consumer psychology for marketing Gordon Foxall ; Ronald Goldsmith ; Stephen Brown |
| title_fullStr | Consumer psychology for marketing Gordon Foxall ; Ronald Goldsmith ; Stephen Brown |
| title_full_unstemmed | Consumer psychology for marketing Gordon Foxall ; Ronald Goldsmith ; Stephen Brown |
| title_short | Consumer psychology for marketing |
| title_sort | consumer psychology for marketing |
| topic | Comportamiento del consumidor Consommateurs - Attitudes ram Consommateurs - Comportement Consommateurs - Préférences ram Consommateurs ram Consumentengedrag gtt Marketing - Aspect psychologique Marketing ram Mercadeo - Aspectos piscológicos Psychologie gtt Psychologie Consumer behavior Marketing -- Psychological aspects Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Comportamiento del consumidor Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Consommateurs Consumentengedrag Marketing - Aspect psychologique Marketing Mercadeo - Aspectos piscológicos Psychologie Consumer behavior Marketing -- Psychological aspects Verbraucher Verbraucherverhalten |
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