The fast forward MBA in business communication:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
1999
|
| Schriftenreihe: | The fast forward MBA series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 248 S. |
| ISBN: | 047132731X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804127364034068480 |
|---|---|
| adam_text | Introduction xv
Stellar Performer: Department of Mathematical
Science, University of Delaware xviii
PART 1 COMMUNICATION
STRATEGY 1
Chapter 1 STRATEGIC BUSINESS
COMMUNICATION 3
What Is Driving Changes in Business
Communication? 3
Benchmarking and Teamwork Require Excellent
Communication 5
Leadership and Negotiations Require Excellent
Communication Skills 6
Deciding Your Communication Strategy 7
Implementing Your Communications Strategy 8
Company Level Business Communication Trends 9
Developing Effective Business Communication
within Teams 10
Developing Effective Business Communication
Skills as an Individual 11
Integrated Supply Chains and Resource
Management 11
Management Styles and Communication Strategies 13
End Point 13
Chapter 2 DOCUMENT MANAGEMENT
IN AN ELECTRONIC AGE 1 5
Changes in Document Management 16
Document Life Cycles 17
End Point 20
PART 2 BUSINESS WRITING
AND EDITING 21
Chapter 3 USING WRITING AND EDITING
PROCESSES 23
Make the Process a Habit 24
Clarify Your Goals 24
ix
Prewriting 24
Drafting 27
Editing 29
Postwriting 32
End Point 33
Chapter 4 DEVELOPING THE LOGIC AND
STRUCTURE OF DOCUMENTS 35
Think First 36
Create an Organizational Plan 36
Build Strong Arguments 38
Use Figures and Tables 39
Tech Tool: Designing Charts, Figures,
and Tables 41
End Point 41
Chapter 5 DOCUMENT LAYOUT AND
DESIGN: MAKING YOUR
LOGIC VISUALLY CLEAR 43
Layout and Design during the Prewriting Step 44
Tech Tool: Using Style Sheets from Word
Processing and Presentation Programs 45
Layout and Design during the Drafting
and Editing Steps 46
Layout and Design during the Postwriting Step 46
Specific Layout and Design Concepts 47
Applying Layout and Design Concepts in Sample
Documents 4g
End Point „
Chapter 6 MAKING YOUR E MAIL GO
FURTHER AND DO MORE 55
Lack of Common Standards and Expectations 57
Maximizing E mail Communication 57
Security Concerns
Document Life Cycle of E mail , o
End Point
62
Chapter 7 MEMOS
Good Memos Are Read and Acted Upon 65
Creating Good Memos
Sample Memos
End Point 68
70
Chapter 8 BUSINESS LETTERS y3
Content
Organization
74
X
Tone and Phrasing 75
Correctly Spelled Names and Titles 77
Style—Layout and Design 78
End Point 79
Chapter 9 REPORTS AND EXECUTIVE
SUMMARIES 81
What Makes a Good Report? 81
Using the Writing and Editing Process
with Reports 82
Structuring Your Report So It Gets Read 88
Using Executive Summaries and Keeping Reports
Short 91
End Point 93
Chapter 10 PROPOSALS AND REQUESTS
FOR PROPOSALS 95
The Relationship between Proposals and RFPs 95
Formal versus Informal Proposals 96
To Bid or Not to Bid? 97
Writing Proposals and RFPs 98
Evaluating Proposals 101
End Point 102
PART 3 BUSINESS
PRESENTATIONS 103
Chapter 11 DEFINING YOUR PURPOSE 105
Defining Your General Purpose 106
Determining Your Specific Purpose 106
Defining Your Desired Results 107
End Point 107
Chapter 12 ANALYZING YOUR AUDIENCE 109
Who Will Be in My Audience? 110
What Does the Audience Know about Me? 110
What Does My Audience Know about the Topic? 112
Does My Audience Have Any Opinions
on the Topic? 112
What Motivates My Audience? 113
What Does My Audience Need or Want to Know? 113
What Do I Want My Audience to Do as a Result
of Our Interactions? 113
Rely on Situational Analysis 113
End Point 114
Fast Forward to the Real World 115
xi
Chapter 13 GATHERING SUPPORTING
MATERIALS 119
Types of Supporting Materials 120
Guidelines for Using Supporting Materials 122
End Point 123
Chapter 14 ORGANIZING YOUR IDEAS 125
Introductions 125
Creating the Thesis Statement 128
Developing the Body 130
Tech Tool: Outlining with Software 131
Making a Conclusion 132
End Point 134
Fast Forward to the Real World 135
Chapter 1 5 PLANNING VISUAL SUPPORT 139
Why Use Visual Aids? 140
Types of Visual Aids 141
Tech Tool: Presentations Magazine 141
Characteristics of Good Visual Aids 141
Guidelines for Using Visual Aids 147
End Point 150
Fast Forward to the Real World 151
Chapter 16 PRACTICING YOUR DELIVERY 157
Types of Delivery 157
Avoiding Distractions 160
Using Your Voice Effectively 162
Using Posture and Gestures to Enhance
Your Message 163
Practicing Your Presentation 165
End Point 167
Stellar Performer: Dr. William Pickett 168
Chapter 17 HANDLING QUESTIONS
AND ANSWERS 171
Preparing for Questions 172
Taking Questions in a Business Presentation 172
Listening Effectively to Questions 173
Responding When You Don t Know the Answer 173
Maintaining Control of the Question and
Answer Session 174
Planting Questions: Should You Do It? 175
End Point 175
Chapter 18 HANDLING SPEECH ANXIETY 177
Why Are We Afraid of Public Speaking? 177
Is Speech Anxiety Really a Bad Thing? 179
xii
How Can You Reduce or Control Your
Speech Anxiety? 179
End Point 181
Chapter 19 EVALUATING YOUR
PRESENTATION 183
Did You Achieve Your Purpose? 183
Audience Analysis 183
Delivery 184
End Point 185
PART 4 WRITING AND
PRESENTING AS
A TEAM 1 87
Chapter 20 WRITING AS A TEAM 189
Step 1: Evaluate the Team Process 189
Step 2: Evaluate Your Team 191
Step 3: Evaluate Written Materials 192
End Point 193
Chapter 21 PRESENTING AS A TEAM 195
A Team Presentation from a Team Written
Document 195
A Team Presentation without a Written Document 197
General Guidelines for Presenting as a Team 197
End Point 198
Appendix A The Self Diagnostic
Grammar Test 199
Appendix B Guidelines for Special Occasion
Presentations 207
Appendix C Sample E mail Documents 211
Appendix D Sample Business Letters 213
Appendix E Proposals and Requests
for Proposals 221
Appendix F Sample Report 225
Notes 231
Bibliography 235
Index 241
xiii
|
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| dewey-full | 808.06665 658.4/5 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric 600 - Technology (Applied sciences) |
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| dewey-search | 808.06665 658.4/5 |
| dewey-sort | 3808.06665 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric 650 - Management and auxiliary services |
| discipline | Literaturwissenschaft Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:32:10Z |
| institution | BVB |
| isbn | 047132731X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008633517 |
| oclc_num | 40776996 |
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| series2 | The fast forward MBA series |
| spelling | Vicker, Lauren Verfasser aut The fast forward MBA in business communication Lauren Vicker ; Ron Hein New York Wiley 1999 XVIII, 248 S. txt rdacontent n rdamedia nc rdacarrier The fast forward MBA series Business communication Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s DE-604 Hein, Ron Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008633517&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vicker, Lauren Hein, Ron The fast forward MBA in business communication Business communication Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4031883-7 |
| title | The fast forward MBA in business communication |
| title_auth | The fast forward MBA in business communication |
| title_exact_search | The fast forward MBA in business communication |
| title_full | The fast forward MBA in business communication Lauren Vicker ; Ron Hein |
| title_fullStr | The fast forward MBA in business communication Lauren Vicker ; Ron Hein |
| title_full_unstemmed | The fast forward MBA in business communication Lauren Vicker ; Ron Hein |
| title_short | The fast forward MBA in business communication |
| title_sort | the fast forward mba in business communication |
| topic | Business communication Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Business communication Unternehmen Kommunikation |
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