The fast forward MBA in business planning for growth:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1999
|
| Schriftenreihe: | The fast forward MBA series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 212 S. |
| ISBN: | 0471345482 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804127363867344896 |
|---|---|
| adam_text | INTRODUCTION xvii
PART 1
THE BUSINESS PLANNING PROCESS:
THREE STEPS TO AN EFFECTIVE
BUSINESS PLAN 1
CHAPTER 1—AN INTRODUCTION
TO BUSINESS PLANS 3
Business Characterization by Size 3
Most Companies Don t Plan 4
Business Failures Are Linked to Lack
of Planning 5
Reasons Why Companies Don t Plan 7
Why You Need a Business Plan 8
Types of Business Plans 8
The Classic Business Plan 9
The Strategic Plan 9
Strategy and Tactics 10
Other Types of Plans Used in Business 10
Why Business Plans Fail 11
Plan or Die 13
Stephen Covey s Time Management
Matrix 13
Objectives of This Book 14
End Point 15
CHAPTER 2—THE THREE STEP
PLANNING PROCESS 1 7
A Three Step Process 17
Identify the Issues 17
Develop the Plan 18
Manage the Plan 18
End Point 20
xi
PART 2
IDENTIFY THE ISSUES 21
CHAPTER 3—ISSUES IN THE WAY
OF SUCCESS 23
Gathering the Issues 23
The Interview Process 23
Gathering and Presenting the Issues 24
Issues for Small and Start Up Companies 25
Major Issue Categories 25
Incorporating Issue Resolution Actions
into the Business Plan 26
Major Issues Facing Small to Medium
Sized Companies 27
The Sample Companies 27
The Major Issues 28
Issue Categories by Number of
Responses 28
Two Issues Not Included 30
Where Issues Reside 31
Function Specific Issues 32
Companywide Issues 34
End Point 35
CHAPTER 4—FUNCTION SPECIFIC
ISSUES AND APPROPRIATE
RESPONSE OPTIONS 37
Approach to Issue Resolution 37
Issue Resolution Timeframe 38
Consider Using Consultants 38
Documenting Your Business Plan 39
Marketing and Sales Issues and
Response Options 39
Personnel and Compensation Issues
and Response Options 46
Management and Operations Issues
and Response Options 50
Finance and Administration Issues
and Response Options 53
End Point 55
CHAPTER 5—COMPANYWIDE ISSUES
AND APPROPRIATE RESPONSE
OPTIONS 57
Communications Issues and Response
Options 58
Culture Issues and Response Options 62
Systems and Processes Issues and
Response Options 63
Planning Issues and Response Options 66
Resources Issues and Response Options 69
Personnel Shortages Are Tied to Growth 71
End Point 71
PART 3
DEVELOP THE PLAN 75
CHAPTER 6—MAJOR BUSINESS
PLAN ELEMENTS 77
Strategic Elements 78
Tactical Elements 79
This Is Not Your Final Plan 79
End Point 79
CHAPTER 7—DEVELOP YOUR
STRATEGY: THE VISION STATEMENT,
MISSION STATEMENT, AND
FIVE YEAR GOALS 81
Defining the Vision Statement 81
What Your Vision Statement Achieves 83
Developing the Mission Statement 83
Answering the Five Critical Mission
Statement Questions 85
Question 1: In 10 Years, Who Are My
Clients and What Am I Selling? 86
Question 2: In 10 Years, What Value
or Benefit Do My Clients Receive
from My Products and Services? 87
Question 3: In 10 Years, What Special
or Unique Characteristics of My
Products and Services Set Me
Apart from the Competition? 89
Question 4: In 10 Years, What Major
Marketing Strategies Do I Employ
to Market and Sell My Products
and Services? 90
Question 5: In 10 Years, What Are
My Commitments to My Clients,
Employees, and Stakeholders? 92
What Your Mission Statement Achieves 93
Establishing Five Year Goals 94
Defining Stretch Goals 94
x»i
Revenue Goals 95
Defining Revenue Goals for Each
Element of Your Business 96
Profit Goals 98
Customer Satisfaction Goals 99
Conducting Customer Surveys 100
Competitive Distinction Goals 102
Strategic Marketing Goals 103
Employee Commitment Goals 104
Relationship between the Mission
Statement and the Five Year
Goals 104
Additional Goals to Consider 105
What Your Five Year Goals Achieve 107
End Point 107
CHAPTER 8—DEFINE YOUR TACTICS:
ANNUAL OBJECTIVES AND THE
ACTION PLAN 109
Setting Annual Objectives 109
Establishing a Planning Timeframe 110
Establishing Accountability 111
Revenue Objectives 111
Developing a Revenue Projection 113
Profit Objectives 115
Customer Satisfaction Objectives 116
Competitive Distinction Objectives 118
Strategic Marketing Obj ectives 118
Employee Commitment Objectives 120
Additional Annual Objectives to
Consider 121
Annual Objectives Stemming from Issues 122
What Your Annual Objectives Achieve 122
Defining the Action Plan 125
Action Items Stemming from Annual
Objectives 125
Action Items Stemming from Issues 128
What Your Action Plan Achieves 130
End Point 130
PART 4
MANAGE THE PLAN 131
CHAPTER 9—TAKE ACTION:
IMPLEMENT YOUR BUSINESS PLAN 133
Managing the Plan to Success 134
Holding Action Plan Reviews 135
Updating the Action Plan 135
The Action Plan Is Never Completed 136
Be Diligent in Completing Action
Items 136
Don t Maintain Two To Do Lists 137
Don t Get Bogged Down in Day to
Day Details 137
Holding Progress Reviews on Your
Annual Obj ectives 138
Defining New Action Items 138
Developing an Annual Objectives Review
Package 139
Quantitative Objectives 139
Qualitative Objectives 140
The Planning Cycle 141
End Point 141
CHAPTER 10—ACTIVITIES TO
SUPPORT YOU IN TAKING ACTION 143
First Steps toward Implementing Your
Plan 143
Review and Finalize the Plan 143
Hold a Planning Session 144
Share the Plan 144
Preparing Mini Implementation Plans 144
Managing by Objectives 146
Holding Regularly Scheduled Staff
Meetings 146
End Point 147
CHAPTER 11— BUSINESS PLANNING
IN LARGER ORGANIZATIONS 149
Holding the Planning Session 149
Four Questions to Be Addressed 150
Planning Sesson Participation 150
Planning Session Logistics 151
Planning Session Preparation 151
Planning Session Agenda 154
End Point 158
EPILOGUE 159
APPENDIX A—YOUR MAJOR
ISSUES AND APPROACHES FOR
RESOLUTION 163
xv
APPENDIX B—YOUR BUSINESS
PLAN: PUTTING THE DOCUMENT
TOGETHER 165
APPENDIX C—SAMPLE BUSINESS
PLAN 173
APPENDIX D—SAMPLE ANNUAL
OBJECTIVES REVIEW PACKAGE 181
NOTES 201
INDEX 203
xvl
|
| any_adam_object | 1 |
| author | Walcoff, Philip |
| author_facet | Walcoff, Philip |
| author_role | aut |
| author_sort | Walcoff, Philip |
| author_variant | p w pw |
| building | Verbundindex |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012702099 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:32:10Z |
| institution | BVB |
| isbn | 0471345482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008633404 |
| oclc_num | 40881627 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-1051 |
| owner_facet | DE-355 DE-BY-UBR DE-1051 |
| physical | XX, 212 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Wiley |
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| series2 | The fast forward MBA series |
| spelling | Walcoff, Philip Verfasser aut The fast forward MBA in business planning for growth Philip Walcoff New York [u.a.] Wiley 1999 XX, 212 S. txt rdacontent n rdamedia nc rdacarrier The fast forward MBA series Business planning Industrial management Industrial organization Strategic planning Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008633404&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Walcoff, Philip The fast forward MBA in business planning for growth Business planning Industrial management Industrial organization Strategic planning Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4078609-2 |
| title | The fast forward MBA in business planning for growth |
| title_auth | The fast forward MBA in business planning for growth |
| title_exact_search | The fast forward MBA in business planning for growth |
| title_full | The fast forward MBA in business planning for growth Philip Walcoff |
| title_fullStr | The fast forward MBA in business planning for growth Philip Walcoff |
| title_full_unstemmed | The fast forward MBA in business planning for growth Philip Walcoff |
| title_short | The fast forward MBA in business planning for growth |
| title_sort | the fast forward mba in business planning for growth |
| topic | Business planning Industrial management Industrial organization Strategic planning Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Business planning Industrial management Industrial organization Strategic planning Strategische Planung Unternehmensplanung |
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