Hosting web communities: building relationships, increasing customer loyalty, and maintaining a competitive edge
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1998
|
| Schriftenreihe: | Wiley computer publishing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 448 S. Ill. |
| ISBN: | 0471282936 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804127360409141248 |
|---|---|
| adam_text | CONTENTS
Acknowledgments v
Introduction ix
Chapter 1 Defining Community on the Ever Changing Web 1
Home, Home on the Web ... 2
The Attributes of Online Communities^ 15
The Tentative Twenty Revisited 26
Summary 28
Chapter 2 Identifying Group Styles and Needs 29
Formative Influences of Communities 30
How Communities Differ 34
Profiling Your Community 67
Revenue Models and Community Profiles 69
How Communities Evolve 73
Summary 74
Chapter 3 Establishing and Maintaining Key Relationships^ 77
The Host s Role in the Community 78
Involving Your Users 108
Summary 116
Chapter 4 Involving Your Staff 119
Hosting on a Staff Wide Basis 119
The Community Manager 123
Discussion Hosts: Employees and Volunteers 130
Keeping Staff and Community in Synch 141
Finding and Hiring Experience 143
Summary 144
Chapter 5 Designing the Comfortable Interface 147
No Interface Element Is Trivial 148
Choosing Appropriate Technology 154
Serving the Community s Focus 158
Clear Navigation 1 75
Designing for System Performance 183
Summary 187
Chapters Tools That Enhance Group Interaction 189
Bandwidth and Screen Space Hogs Ahead 191
The Discussion Platform 191
Other Technical Aids 212
Summary 217
Chapter 7 Platform Alternatives for Chat 221
Choosing Your Chat Platform 222
CONTENTS ^^
Options for Creating Your Chat Venue 233
Major Chat Systems and Platforms on the Web 235
Summary 250
Chapter 8 Community Forum Environments 251
Comparing Forum Platforms 252
The Effect of Forum Structure on Group Interaction 255
Features to Look For 263
Representative Forum Interfaces 270
Packaged Forum Services 293
Summary 303
Chapter 9 The Practice of Hosting Discussion 305
The Purposes of Hosting 307
The Real Time Host 309
The Asynchronous Host 312
Relating with Users 314
Relating with Management 318
Initiating Interaction 319
Maintaining Interaction 325
Community Standards 330
Host Compensation Revisited 333
Summary 334
Chapter 10 Web Worlds 335
The Combined Community Toolkit and Environment 336
The Front Doors to Two Worlds 339
Joining the Leading Web Worlds ^ 342
Other Services Provided in Web Worlds 347
Privacy Issues in Worlds • 356
Summary 358
Chapter 11 Support Strategies and Revenue Models 359
The Range of Funding Techniques 360
Financial Support Models in Action 370
Partnering with Portal Sites 387
Summary 391
Chapter 12 Trends, Hopes, and the Future 393
Tools: The Need for Speed 394
Technique: The Maturing of the Community Theme 404
Maintaining Trust 4lQ_,
Summary 413
Chapter 13 Firsthand Experiences and Case Studies y 415
The Early WELL: The Tool Users Meet the Tool Makers ~ 416
Virtual Places: Nurturing a New Platform Community 420
Deep Blue versus Kasparov: A Mass Audience Web Discussion Event 425
Summary 434
Suggested Reading 435
Index 437
^^ CONTENTS
|
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| indexdate | 2024-07-09T18:32:07Z |
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| isbn | 0471282936 |
| language | English |
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| spelling | Figallo, Cliff Verfasser aut Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge Cliff Figallo New York [u.a.] Wiley 1998 XVI, 448 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wiley computer publishing Internet gtt Relatiemarketing gtt Customer relations Electronic discussion groups Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Kundenmanagement (DE-588)4236865-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008630925&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Figallo, Cliff Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge Internet gtt Relatiemarketing gtt Customer relations Electronic discussion groups Internet marketing Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4236865-0 |
| title | Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge |
| title_auth | Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge |
| title_exact_search | Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge |
| title_full | Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge Cliff Figallo |
| title_fullStr | Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge Cliff Figallo |
| title_full_unstemmed | Hosting web communities building relationships, increasing customer loyalty, and maintaining a competitive edge Cliff Figallo |
| title_short | Hosting web communities |
| title_sort | hosting web communities building relationships increasing customer loyalty and maintaining a competitive edge |
| title_sub | building relationships, increasing customer loyalty, and maintaining a competitive edge |
| topic | Internet gtt Relatiemarketing gtt Customer relations Electronic discussion groups Internet marketing Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Internet Relatiemarketing Customer relations Electronic discussion groups Internet marketing Online-Marketing Kundenmanagement |
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