Consumer behaviour and marketing strategy:
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London [u.a.]
McGraw-Hill
1999
|
Schlagworte: | |
Beschreibung: | XVIII, 526 S. graph. Darst. |
ISBN: | 025622529X |
Internformat
MARC
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100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
245 | 1 | 0 | |a Consumer behaviour and marketing strategy |c J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1999 | |
300 | |a XVIII, 526 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
700 | 1 | |a Grunert, Klaus G. |d 1953- |e Verfasser |0 (DE-588)109683099 |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-008605476 |
Datensatz im Suchindex
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any_adam_object | |
author | Peter, Jerome Paul Olson, Jerry C. 1944- Grunert, Klaus G. 1953- |
author_GND | (DE-588)12139591X (DE-588)17049392X (DE-588)109683099 |
author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- Grunert, Klaus G. 1953- |
author_role | aut aut aut |
author_sort | Peter, Jerome Paul |
author_variant | j p p jp jpp j c o jc jco k g g kg kgg |
building | Verbundindex |
bvnumber | BV012664205 |
classification_rvk | QW 300 |
classification_tum | WIR 800f OEK 740f |
ctrlnum | (OCoLC)771069208 (DE-599)BVBBV012664205 |
discipline | Wirtschaftswissenschaften Ökotrophologie |
format | Book |
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id | DE-604.BV012664205 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:31:31Z |
institution | BVB |
isbn | 025622529X |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008605476 |
oclc_num | 771069208 |
open_access_boolean | |
owner | DE-20 DE-521 DE-M49 DE-BY-TUM DE-11 |
owner_facet | DE-20 DE-521 DE-M49 DE-BY-TUM DE-11 |
physical | XVIII, 526 S. graph. Darst. |
publishDate | 1999 |
publishDateSearch | 1999 |
publishDateSort | 1999 |
publisher | McGraw-Hill |
record_format | marc |
spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert London [u.a.] McGraw-Hill 1999 XVIII, 526 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut Grunert, Klaus G. 1953- Verfasser (DE-588)109683099 aut |
spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Grunert, Klaus G. 1953- Consumer behaviour and marketing strategy Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4124261-0 |
title | Consumer behaviour and marketing strategy |
title_auth | Consumer behaviour and marketing strategy |
title_exact_search | Consumer behaviour and marketing strategy |
title_full | Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
title_fullStr | Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
title_full_unstemmed | Consumer behaviour and marketing strategy J. Paul Peter ; Jerry C. Olson ; Klaus G. Grunert |
title_short | Consumer behaviour and marketing strategy |
title_sort | consumer behaviour and marketing strategy |
topic | Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
topic_facet | Marketing Verbraucherverhalten Strategisches Management |
work_keys_str_mv | AT peterjeromepaul consumerbehaviourandmarketingstrategy AT olsonjerryc consumerbehaviourandmarketingstrategy AT grunertklausg consumerbehaviourandmarketingstrategy |