Media and market forces: challenges and opportunities ; proceedings of the regional seminars and the national colloquium
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Concept Publ. Co.
1998
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 266 S. |
| ISBN: | 8170226988 |
Internformat
MARC
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| 245 | 1 | 0 | |a Media and market forces |b challenges and opportunities ; proceedings of the regional seminars and the national colloquium |c ed. by V. S. Gupta ... |
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| 300 | |a 266 S. | ||
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Datensatz im Suchindex
| _version_ | 1804127318870851584 |
|---|---|
| adam_text | MEDIAANDMARKET FORCES
CHALLENGES AND
OPPORTUNITIES
PROCEEDINGS
OFTHEREGIONAL
SEMINARS
ANDTHE
NATIONAL
COLLOQLLILLM
EDITED
BY
V.S.GUPTA
RAJESHWAR
DYAL
PLLBLISHEDFOR
AMIC
FRLEDRICH
EBERT
STIFTUNG
BY
CONCEPT
PUBLISIDNG
COMPANY,
NEWDELID-LL0059
CONTENTS
FOREWORD
-VIJAY MENON
INTRODUCTION
-V.
S.GUPTA
ANDRAJESHWAR
DYAL
KEYNOTE
ADDRESS
-HORST
MUND
9
11
15
COMMERCIALI5ATION
OFMEDIA
1.
INFLUENCE
OFADVERTISING
ONMEDIA
STRUCTURES
23
-D.K.
BOSE
2.
ADVERTISING
ANDMARKET-DRIVEN
JOURNALISM
28
-V.
S.GUPTA
3.
EMERGENT
COMMUNICATION
TECHNOLOGY
AND
COMMERCIAL
PRESSURES
36
-S
UNILMISRA
4.
COMMERCIALISATION
OFMEDIA
INSTITUTIONS-FACING
THECHALLENGE
40
-VIR
BALAAGGARWAL
5.
DISINFORMATION
ANDMARKET
FORCES
45
-PO
P.GHOSH
SOCIAL
RESPONSIBILITY
OFMEDIA
6.
EMERGING
MARKET
FORCES
AND
SOCIAL
RESPONSIBILITY
OFMEDIA
-AJIT
BHATTACHARJEA
7.
MEDIACOMMERCIALISATION-LOOKING
BEYOND
SURVIVAL
-UPENDRA
VAJPEYI
51
56
6
MEDIA ANDMARKE! FORCES
8.
SOCIAL
RESPONSIBILITY
OFMEDIA
FORRURAL
DEVELOPMENT
60
-B.
S.HANSRA
ANDK.VIJAYARAGHAVAN
9.
COMMUNITY
MEDIA-CHALLENGES
ANDPOSSIBILITIES
66
-FRANK
KRISHNER
10.
MARKET
FORCES
ANDEDUCATIONAL
TELEVISION-
MEETING
THEPRO-SOCIAL
CHALLENGE
72
-K.
P.MADHU
ANDVIJAYLUXMI
BOSE
11.EDITORIAL
LEADERSHIP
INNEWSPAPERS-
DECAY
OF
AN
INSTITUTION
82
-GOPAL
MISRA
12.
ALTERNATIVE
MEDIA
INSTITUTIONS
87
-MELISSA
BUTCHER
13.EMERGING
MARKET
FORCES
AND
RESPONSIBILITY
OFMEDIA
92
-RADHE
SHYAM
SHARMA
14.MEDIA
ANDMARKET
FORCES-SOCIAL
RESPONSIBILITY
98
-RAJESHWAR
DYAL
ELECTRONICMEDIA
15.TELEVISION-EMERGING
REALITIES
ANDPRIORITIES
105
-GOPAL
SAKSENA
16.IMPACT
OFMARKET
FORCES
ON
SATELLITE
AND
CABLE
TELEVISION
110
-UMANARUIA
17.ELECTRONIC
MEDIA
ANDPUBLIC
SERVICE
BROADCASTING
117
-NANDINI
PRASAD
18.ELECTRONIC
MEDIA-PACE
ANDDIRECTION
125
-SE
KASBEKAR
19.MEDIA
INCHANGING
MARKET
ENVIRONMENT
132
-ASHOK
KUMAR
PANDA
PROCEEDINGS
20.
PROCEEDINGS
OFTHE
REGIONAL
SEMINARS
ANDTHE
NATIONAL
COLLOQUIUM
139
-V.
S.GUPTA
CONTENTS
7
ANNEXURES
I.
CODE
OF
ADVERTISING
PRACTICE
OF
THE
ADVERTISING
STANDARDS
COUNCIL
OF
INDIA
159
11.THE
CODE
FOR
COLL1LL1ERCIALADVERTISING
ON
ALLINDIARADIO
164
11I.
THE
CODE
FOR
COLL1MERCIAL
ADVERTISING
ON
DOORDARSHAN
181
IV.
EXCERPTS
FROM
INTER-DEPARTMENTAL
COMMITTEE
ON
INTRODUCING
COMPETITION
IN
THE
ELECTRONIC
T .1EDIA
198
V.
EXCERPTS
FROM
NATIONAL
MEDIA
POLICY-A
WORKING
PAPER
200
VI.
EXCERPTS
FROM
THE
SENGUPTA
COMRNITTEE
REPORT
205
VII.
GROSS
COMMERCIAL
REVENUE
OFAKASHVANI
AND
DOORDARSHAN
211
VIII.
THE
SATELLITE
CHANNEL
UNIVERSE
212
IX.
THE
BROADCASTING
BILL-1997
216
LIST
0/
CONTRIBUTORS
255
INDEX
260
|
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| building | Verbundindex |
| bvnumber | BV012660696 |
| ctrlnum | (OCoLC)164569789 (DE-599)BVBBV012660696 |
| dewey-full | 302.23/0954 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/0954 |
| dewey-search | 302.23/0954 |
| dewey-sort | 3302.23 3954 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 1. publ. |
| format | Book |
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| geographic_facet | Indien |
| id | DE-604.BV012660696 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:31:27Z |
| institution | BVB |
| isbn | 8170226988 |
| language | English |
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| physical | 266 S. |
| publishDate | 1998 |
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| publisher | Concept Publ. Co. |
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| spelling | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium ed. by V. S. Gupta ... 1. publ. New Delhi Concept Publ. Co. 1998 266 S. txt rdacontent n rdamedia nc rdacarrier Kommerzialisierung (DE-588)4127776-4 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Indien (DE-588)4026722-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Indien (DE-588)4026722-2 g Massenmedien (DE-588)4037877-9 s Kommerzialisierung (DE-588)4127776-4 s DE-604 Gupta, Vijaya S. 1940- Sonstige (DE-588)121232611 oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008602530&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium Kommerzialisierung (DE-588)4127776-4 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4127776-4 (DE-588)4037877-9 (DE-588)4026722-2 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium |
| title_auth | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium |
| title_exact_search | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium |
| title_full | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium ed. by V. S. Gupta ... |
| title_fullStr | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium ed. by V. S. Gupta ... |
| title_full_unstemmed | Media and market forces challenges and opportunities ; proceedings of the regional seminars and the national colloquium ed. by V. S. Gupta ... |
| title_short | Media and market forces |
| title_sort | media and market forces challenges and opportunities proceedings of the regional seminars and the national colloquium |
| title_sub | challenges and opportunities ; proceedings of the regional seminars and the national colloquium |
| topic | Kommerzialisierung (DE-588)4127776-4 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Kommerzialisierung Massenmedien Indien Aufsatzsammlung Konferenzschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008602530&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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