Consuming environments: television and commercial culture
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Brunswick, NJ [u.a.]
Rutgers Univ. Press
1999
|
| Series: | Communications, media, and culture
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIX, 225 S. Ill. |
| ISBN: | 0813525918 0813525926 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Titel: Consuming environments
Autor: Budd, Mike
Jahr: 1999
Contents
FOREWORD
Telling All the Stories, by George Gerbner
xi
Preface and Acknowledgments
xvii
CHAPTER ONE
Television and the Environment: An Introduction
1
Television s Influence, 2 • An Environment Endangered, 4 • On the History of
Commercial Culture, 6 • Entering the Home, 8 • Commercial Culture and the
Environment, 11 • Occupying Time, 12 • Violence and Television, 74 •
An Imaginary Voice, 16 • Television in a Different World, 22 •
Further Reading, 23
CHAPTER TWO
An Overview of Television Economics
25
Television in a Changing World, 25 • Economic Convergence: Megamergers
and Synergy, 28 • Technical Convergence: TV as Computer or Computer
as TV?, 31 • Technology and Television Economics, 32 • The Products
of the Television Industry?, 34 • Paying for Television: Two Models. 35 • The
Advertising-Supported Model, 35 • The Subscription-Supported Model. 38 •
A Third Model: Home Shopping Channels, 40 • The ABC s of Television
Economics, 41 • The Economics of Television Deregulation. 43 *
Economics and the Issue of Public Access, 47 • Public Television. 48 •
Conclusion, 51 • Further Reading, .57
CHAPTER THREE
Advertisers and Their Audience
53
The Development of American Advertising, 53 • The Structure of the
Advertising Industry, 56 * Commercial Placement in a Prime-Time Network
Show, 60 • Audience—The Commodity Advertisers Buy. 61 • Women
as a Target Audience, 65 • Advertising and Children. 68 •
Programs: Attracting the Audience, 69 • Buying and Selling Television
Programs, 69 • The Special World of Television Sports Programming, 72 •
Audience Measurement, 73 • Procter Gamble: A Case Study of America s
Top Advertiser, 77 • Further Reading, 80
CHAPTER FOUR
Signification, Discourse, and Ideology
82
Signification: Making Meaning Contextually, 84 • Conventions and Codes, 86 •
Advertising and Conventions of the Commercial, 87 • A Commercial for
Cascade, 88 • Women s Double Shift, 88 • Television Genres, 92 • Direct
and Indirect Address, 92 • Narrative Form, 93 • Digression: What s at
Stake—Subjectivity and Discourse, 94 • Analysis of Narrative Form, 95 •
Analysis of Style, 98 • Subject/Discursive Positioning, 700 •
Are We Influenced?, 102 • Isn t It Intentional?, 103 •
Intention and Determination, 105 • Ideology, 106 •
Further Reading, 107
CHAPTER FIVE
Television Realisms
108
Television Realism One: Narrative Fiction in Indirect Address, 109 •
Narrative Fiction: Conventions of Form, 110 • Narrative Fiction: Conventions
of Style, 112 • Narrative and the Continuity Style, 112 • The Continuity Style
One: The 180° System, 113 • The Continuity Style Two: Analytic Editing, 117 •
The Continuity Style Three: Shot /Reverse Shot and Eyeline Match, 118 • The
Continuity Style Four: Match on Action, 120 • Television Realism Two: Nonfiction
in Direct Address, 121 • Television News: A Hierarchical Discourse, 123 •
The Anchor: Hierarchical Authority and Simulated Eye Contact, 124 •
Correspondents: Extensions of the Anchor, 126 • Interviewees and the Rest
of Us, 127 • Declining Attention to News: A Crisis in Democratic
Discourse, 130 • Beyond Realisms: Freeways, Malls, Television, and
the Net, 132 • Beyond Realisms: Televisuality, Reflexivity, and
Intertextuality, 133 • Further Reading, 137
CHAPTER SIX
The Flow of Commodities
138
Flow and the Political Economy, 752 • The Value of Blandness, 756 •
Why Buy Tide?, 759 • The Theory of Flow, 767 • Further Reading, 767
CHAPTER SEVEN
From Consumers to Activitists
769
Not Either/Or but Both/And, 172 • Warnings and Targets, 174 •
Alternatives, 176 • Organizations and Publications, 177 • Media Advocacy
in the Public Interest, 179 • Media Literacy, 180 • Video Production and
Distribution, 180 • Beyond Television and Media: Green Directions. 183 •
Addresses and Resources, 184 • Further Reading. 18n
Notes
187
Contents
Index
279 ix
|
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| spelling | Budd, Mike Verfasser aut Consuming environments television and commercial culture Mike Budd, Steve Craig, and Clay Steinman New Brunswick, NJ [u.a.] Rutgers Univ. Press 1999 XIX, 225 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communications, media, and culture Publicité télévisée - Aspect social Reclame gtt Televisie gtt Télévision - Aspect social Télévision - Aspect économique Télévision - Influence Gesellschaft Television advertising Social aspects Television broadcasting Economic aspects Television broadcasting Influence Television broadcasting Social aspects Fernsehen (DE-588)4016825-6 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Soziologie (DE-588)4077624-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Soziologie (DE-588)4077624-4 s DE-604 Fernsehen (DE-588)4016825-6 s Craig, Steve 1947- Verfasser (DE-588)140590927 aut Steinman, Clayton M. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008544987&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Budd, Mike Craig, Steve 1947- Steinman, Clayton M. Consuming environments television and commercial culture Publicité télévisée - Aspect social Reclame gtt Televisie gtt Télévision - Aspect social Télévision - Aspect économique Télévision - Influence Gesellschaft Television advertising Social aspects Television broadcasting Economic aspects Television broadcasting Influence Television broadcasting Social aspects Fernsehen (DE-588)4016825-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd Soziologie (DE-588)4077624-4 gnd |
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| title | Consuming environments television and commercial culture |
| title_auth | Consuming environments television and commercial culture |
| title_exact_search | Consuming environments television and commercial culture |
| title_full | Consuming environments television and commercial culture Mike Budd, Steve Craig, and Clay Steinman |
| title_fullStr | Consuming environments television and commercial culture Mike Budd, Steve Craig, and Clay Steinman |
| title_full_unstemmed | Consuming environments television and commercial culture Mike Budd, Steve Craig, and Clay Steinman |
| title_short | Consuming environments |
| title_sort | consuming environments television and commercial culture |
| title_sub | television and commercial culture |
| topic | Publicité télévisée - Aspect social Reclame gtt Televisie gtt Télévision - Aspect social Télévision - Aspect économique Télévision - Influence Gesellschaft Television advertising Social aspects Television broadcasting Economic aspects Television broadcasting Influence Television broadcasting Social aspects Fernsehen (DE-588)4016825-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd Soziologie (DE-588)4077624-4 gnd |
| topic_facet | Publicité télévisée - Aspect social Reclame Televisie Télévision - Aspect social Télévision - Aspect économique Télévision - Influence Gesellschaft Television advertising Social aspects Television broadcasting Economic aspects Television broadcasting Influence Television broadcasting Social aspects Fernsehen Fernsehsendung Werbesendung Soziologie USA |
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