Romancing the market:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge interpretive marketing research series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 291 S. Ill. |
| ISBN: | 0415184185 0415184177 |
Internformat
MARC
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| 245 | 1 | 0 | |a Romancing the market |c Stephen Brown, Anne Marie Doherty and Bill Clarke |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Illustrations xii
List of contributors xiii
By way of a prelude: the charge of the light brigade xvii
1 Stoning the romance: on marketing s mind forg d manacles 1
STEPHEN BROWN. ANNE MARIE DOHERTY AND BILL CLARKE
Bliss was it 1
In that dawn 4
To be alive 6
But to be a marketing man 9
Was very heaven i2
O times, in which the meagre 17
Notes 17
References 18
2 Tore down a la Rimbaud: illuminating the marketing
imaginary 22
STEPHEN BROWN
Into the mystic 22
Bright side of the road 23
Beautiful vision 25
Wlxenever God shines his light 28
Here comes the knight 31
Piper at the gates of dawn 34
Gloria 37
Dweller on the threshold 37
Days like this 38
vii
CONTENTS
Dream lover 180
All the world s a stage 181
Note 184
References 184
10 In search of the lost aura: the object in the age of marketing
romanticism 187
BENOIT HEILBRUNN
Introduction 181
Duchamp, du signe, du sens 181
The object in the age of reproducibility 189
The brand s dilemma 191
A marketing versus an aesthetic credo 191
The need to romanticise everyday objects 193
Design and the re enchantment of experience 193
From exophoria to euphory 196
The open object and the consumer as a reader 191
Walter Benjamin s aura and the re illumination of objects 198
Conclusion: proposals for a little philosophy of the toothbrush 199
References 200
11 Advertising illumination: romantic roots of postmodern
promises 202
PAUL POWER AND BARBARA B. STERN
Market overview: the electronic community 203
Close reading: postmodern themes and romantic roots 204
Conclusion: between two worlds? 212
References 213
12 Far flung romance: the love affair between researchers,
SMEs and their internationalisation process 216
ANDREW MCAULEY
Prologue 216
Introduction: the quest outlined 216
Rousing the dragon 211
Slaying the dragon 218
The romantic offering 222
Reading the entrails 223
Conclusion: sacking the lair 228
x
CONTENTS
Epilogue 230
References 230
13 Magical romance: commercial rafting adventures 233
ERIC J. ARNOUL1), LINDA L. PRICE AND CELE OTNES
Purpose 233
What is magic? 234
The condition of the performer 236
A rite 239
A formula 245
Discussion 248
Note 251
References 257
14 The unbearable lightness of marketing: a neo romandc,
counter revolutionary recapitulation 255
STEPHEN BROWN
Hie pretentious introductory part 255
The let s see u hat we can make of this stuff part 256
The eternal return of the paean part 251
The time for a new section part 259
The show me the marketing part 262
The once more with feeling part 264
The humbuggery part 268
The unbearable lightness of marketing part 212
The notes part 214
The references part 215
Index 279
XI
ILLUSTRATIONS
Figures
6.1 Confusion 108
6.2 Clutter 110
6.3 Crowding 111
6.4 Complexity 113
6.5 Python 116
7.1 Consuming sacredness 131
7.2 The duality of sacredness 133
9.1 The front entrance 176
9.2 The front entrance hall 176
9.3 Nodding people, talking people 177
9.4 The stage and grand piano 177
9.5 The other entrance 181
9.6 The Banana Tree 182
11.1 Advertisement for Sony PC 205
12.1 Key influences on born internationals 227
Tables
4.1 The cast of characters 61
13.1 Romantic longing for otherness 237
13.2 Skill building and transformative themes 242
xii
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:29:48Z |
| institution | BVB |
| isbn | 0415184185 0415184177 |
| language | English |
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| physical | XX, 291 S. Ill. |
| publishDate | 1998 |
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| series2 | Routledge interpretive marketing research series |
| spelling | Romancing the market Stephen Brown, Anne Marie Doherty and Bill Clarke 1. publ. London [u.a.] Routledge 1998 XX, 291 S. Ill. txt rdacontent n rdamedia nc rdacarrier Routledge interpretive marketing research series Marketing - Congrès Marketing - Congrès ram Marketing gtt Romantiek gtt Romantisme - Congrès Romantisme - Congrès ram Marketing Congresses Romanticism Congresses Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Marketingtheorie (DE-588)4168911-2 s DE-604 Brown, Stephen Sonstige oth Doherty, Anne Marie Sonstige oth Clarke, Bill Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008534068&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Romancing the market Marketing - Congrès Marketing - Congrès ram Marketing gtt Romantiek gtt Romantisme - Congrès Romantisme - Congrès ram Marketing Congresses Romanticism Congresses Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Romancing the market |
| title_auth | Romancing the market |
| title_exact_search | Romancing the market |
| title_full | Romancing the market Stephen Brown, Anne Marie Doherty and Bill Clarke |
| title_fullStr | Romancing the market Stephen Brown, Anne Marie Doherty and Bill Clarke |
| title_full_unstemmed | Romancing the market Stephen Brown, Anne Marie Doherty and Bill Clarke |
| title_short | Romancing the market |
| title_sort | romancing the market |
| topic | Marketing - Congrès Marketing - Congrès ram Marketing gtt Romantiek gtt Romantisme - Congrès Romantisme - Congrès ram Marketing Congresses Romanticism Congresses Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketing - Congrès Marketing Romantiek Romantisme - Congrès Marketing Congresses Romanticism Congresses Marketingtheorie Aufsatzsammlung Konferenzschrift |
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