Handbuch Relationship-Marketing: Konzeption und erfolgreiche Umsetzung
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | German |
Veröffentlicht: |
München
Vahlen
1999
|
Schlagworte: | |
Beschreibung: | XII, 294 S. Ill. |
ISBN: | 3800624109 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV012544060 | ||
003 | DE-604 | ||
005 | 20210924 | ||
007 | t | ||
008 | 990427s1999 gw a||| |||| 00||| ger d | ||
020 | |a 3800624109 |9 3-8006-2410-9 | ||
035 | |a (OCoLC)237338951 | ||
035 | |a (DE-599)BVBBV012544060 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
044 | |a gw |c DE | ||
049 | |a DE-739 |a DE-N2 |a DE-1050 |a DE-20 |a DE-859 |a DE-703 |a DE-12 |a DE-19 |a DE-473 |a DE-355 |a DE-945 |a DE-92 |a DE-384 |a DE-M347 |a DE-858 |a DE-Eb1 |a DE-634 |a DE-11 |a DE-188 | ||
050 | 0 | |a HF5415.55 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
245 | 1 | 0 | |a Handbuch Relationship-Marketing |b Konzeption und erfolgreiche Umsetzung |c hrsg. von Adrian Payne ... |
246 | 1 | 3 | |a Handbuch Relationship Marketing |
264 | 1 | |a München |b Vahlen |c 1999 | |
300 | |a XII, 294 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Customer relations |v Handbooks, manuals, etc | |
650 | 4 | |a Relationship marketing |v Handbooks, manuals, etc | |
650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
689 | 0 | 3 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Payne, Adrian |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-008518801 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804127192719818752 |
---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV012544060 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.55 |
callnumber-search | HF5415.55 |
callnumber-sort | HF 45415.55 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 QP 620 QP 621 |
ctrlnum | (OCoLC)237338951 (DE-599)BVBBV012544060 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01881nam a2200481 c 4500</leader><controlfield tag="001">BV012544060</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210924 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">990427s1999 gw a||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3800624109</subfield><subfield code="9">3-8006-2410-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)237338951</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012544060</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.55</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbuch Relationship-Marketing</subfield><subfield code="b">Konzeption und erfolgreiche Umsetzung</subfield><subfield code="c">hrsg. von Adrian Payne ...</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Handbuch Relationship Marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Vahlen</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 294 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Payne, Adrian</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008518801</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV012544060 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:29:27Z |
institution | BVB |
isbn | 3800624109 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008518801 |
oclc_num | 237338951 |
open_access_boolean | |
owner | DE-739 DE-N2 DE-1050 DE-20 DE-859 DE-703 DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-945 DE-92 DE-384 DE-M347 DE-858 DE-Eb1 DE-634 DE-11 DE-188 |
owner_facet | DE-739 DE-N2 DE-1050 DE-20 DE-859 DE-703 DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-945 DE-92 DE-384 DE-M347 DE-858 DE-Eb1 DE-634 DE-11 DE-188 |
physical | XII, 294 S. Ill. |
publishDate | 1999 |
publishDateSearch | 1999 |
publishDateSort | 1999 |
publisher | Vahlen |
record_format | marc |
spelling | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung hrsg. von Adrian Payne ... Handbuch Relationship Marketing München Vahlen 1999 XII, 294 S. Ill. txt rdacontent n rdamedia nc rdacarrier Customer relations Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc Unternehmen (DE-588)4061963-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Payne, Adrian Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung Customer relations Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
subject_GND | (DE-588)4061963-1 (DE-588)4236865-0 (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4143413-4 |
title | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung |
title_alt | Handbuch Relationship Marketing |
title_auth | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung |
title_exact_search | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung |
title_full | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung hrsg. von Adrian Payne ... |
title_fullStr | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung hrsg. von Adrian Payne ... |
title_full_unstemmed | Handbuch Relationship-Marketing Konzeption und erfolgreiche Umsetzung hrsg. von Adrian Payne ... |
title_short | Handbuch Relationship-Marketing |
title_sort | handbuch relationship marketing konzeption und erfolgreiche umsetzung |
title_sub | Konzeption und erfolgreiche Umsetzung |
topic | Customer relations Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
topic_facet | Customer relations Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc Unternehmen Kundenmanagement Marketing Beziehungsmanagement Aufsatzsammlung |
work_keys_str_mv | AT payneadrian handbuchrelationshipmarketingkonzeptionunderfolgreicheumsetzung AT payneadrian handbuchrelationshipmarketing |