The food industry wars: marketing triumphs and blunders
How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes t...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. [u.a.]
Quorum Books
1998
|
| Edition: | 1. publ. |
| Subjects: | |
| Summary: | How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts. |
| Physical Description: | XIII, 263 S. |
| ISBN: | 1567201113 |
Staff View
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| discipline | Chemie / Pharmazie Lebensmitteltechnologie Wirtschaftswissenschaften |
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| geographic | USA |
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| id | DE-604.BV012542369 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:29:25Z |
| institution | BVB |
| isbn | 1567201113 |
| language | English |
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| physical | XIII, 263 S. |
| publishDate | 1998 |
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| spelling | Michman, Ronald D. Verfasser aut The food industry wars marketing triumphs and blunders Ronald D. Michman ; Edward M. Mazze 1. publ. Westport, Conn. [u.a.] Quorum Books 1998 XIII, 263 S. txt rdacontent n rdamedia nc rdacarrier How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts. Aliments - Industrie et commerce - États-Unis Aliments - États-Unis - Commercialisation Levensmiddelenindustrie gtt Marketing gtt Food industry and trade United States Food Marketing Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA Lebensmittelindustrie (DE-588)4034889-1 s Marketing (DE-588)4037589-4 s DE-604 Mazze, Edward M. Verfasser aut |
| spellingShingle | Michman, Ronald D. Mazze, Edward M. The food industry wars marketing triumphs and blunders Aliments - Industrie et commerce - États-Unis Aliments - États-Unis - Commercialisation Levensmiddelenindustrie gtt Marketing gtt Food industry and trade United States Food Marketing Lebensmittelindustrie (DE-588)4034889-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4034889-1 (DE-588)4037589-4 |
| title | The food industry wars marketing triumphs and blunders |
| title_auth | The food industry wars marketing triumphs and blunders |
| title_exact_search | The food industry wars marketing triumphs and blunders |
| title_full | The food industry wars marketing triumphs and blunders Ronald D. Michman ; Edward M. Mazze |
| title_fullStr | The food industry wars marketing triumphs and blunders Ronald D. Michman ; Edward M. Mazze |
| title_full_unstemmed | The food industry wars marketing triumphs and blunders Ronald D. Michman ; Edward M. Mazze |
| title_short | The food industry wars |
| title_sort | the food industry wars marketing triumphs and blunders |
| title_sub | marketing triumphs and blunders |
| topic | Aliments - Industrie et commerce - États-Unis Aliments - États-Unis - Commercialisation Levensmiddelenindustrie gtt Marketing gtt Food industry and trade United States Food Marketing Lebensmittelindustrie (DE-588)4034889-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Aliments - Industrie et commerce - États-Unis Aliments - États-Unis - Commercialisation Levensmiddelenindustrie Marketing Food industry and trade United States Food Marketing Lebensmittelindustrie USA |
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