Apple confidential: the real story of Apple Computer, Inc.

Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, an...

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Bibliographische Detailangaben
1. Verfasser: Linzmayer, Owen W. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: San Francisco, Calif. No Starch Press 1999
Schlagworte:
Zusammenfassung:Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description.
Beschreibung:268 S. Ill.
ISBN:188641128X

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