Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locat...
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
1999
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Association for consumer research series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET. |
| Beschreibung: | XIV, 537 S. |
| ISBN: | 076191000X 9780761910008 |
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| 520 | 1 | |a "The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET. | |
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Datensatz im Suchindex
| _version_ | 1804127133871636480 |
|---|---|
| adam_text | CONTENTS
Preface
................................................................... xiv
Chapter One: Introduction
Background
............................................................................. 1
Criteria for Measure Selection
............................................................... 1
Search Procedures
........................................................................ 2
Format of the Book and Presentation of Measures
............................................... 2
Caveats and Cautions
...................................................................... 3
Evaluation of Measures
.................................................................... 3
Chapter Two: Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
Inner-Other Directedness: Social Preference Scale (Kassarjian
1962) ........................... 10
Interpersonal Orientation: CAD Scale (Cohen
1967) ......................................... 15
Need for Cognition: NFC (Cacioppo and Petty
1982) ........................................ 18
Need for Emotion: NFE (Raman, Chattopadhyay, and Hoyer
1995) ............................. 21
Need to Evaluate Scale:
NES (Jarvis
and Petty
1996) ........................................ 23
Need for Precision: NFP (Viswanathan
1997) ............................................... 25
Preference for Consistency: PFC (Cialdini,
Trost,
and Newsom
1995) .......................... 27
Preference for Numerical Information:
PNI
(Viswanathan
1993) ............................... 29
Rational-Experiential Inventory:
REI
(Epstein, Pacini, Denes-Raj, and Heier
1996) ............... 31
Romanticism-Classicism: RC Index (Holbrook and Olney
1995) ............................... 34
Self-Actualization-Consumer Self-Actualization Test:
CSAT (Brooker
1975) .................... 37
Self-Concept Clarity: SCC (Campbell, Trapnell, Heine, Katz, Lavallee, and Lehman
1996) ......... 40
Self-Concepts, Person Concepts, and Product Concepts (Malhotra
1981) ........................ 42
Self-Schema Separateness-Connectedness: SC (Wang and Mowen
1997) ........................ 44
The Sexual Identity Scale: SIS (Stern, Barak, and Gould
1987) ................................ 46
Vanity: Trait Aspects of Vanity (Netemeyer, Burton, and
Lichtenstein
1995) ..................... 48
Scales Related to Consumer Compulsiveness and Impulsiveness
Compulsive Buying Scale (Valence, d Astous, and Fortier
1988) ............................... 50
Compulsive Consumption: A Diagnostic Tool/Clinical Screener for Classifying
Compulsive Consumers (Faber and O Guinn
1989, 1992) ..................................... 52
Impulsiveness: Buying Impulsiveness Scale (Rook and Fisher
1995) ........................... 55
Impulsiveness: Impulse Buying Tendency (Weun, Jones, and Beatty
1997) ...................... 57
Impulsiveness-Consumer Impulsiveness Scale: CIS
(Puri
1996) ............................... 58
Scales Related to Country Image and Affiliation
Country Image Scale (Martin and Eroglu
1993) ............................................. 60
Country-of-Origin Scale (Pisharodi and Parameswaran
1992;
Parameswaran and Pisharodi
1994) ....................................................... 62
Ethnocentrism-Consumer Ethnocentrism: CETSCALE (Shimp and Sharma
1987) ................ 66
Hispanicness: An Index to Measure
Hispánicness
(Valencia
1985) ............................ 69
Scales Related to Consumer Opinion Leadership and Opinion Seeking
Expertise: Consumer Expertise (Kleiser and Mantel
1994) .................................... 71
Fashion Leadership (Goldsmith, Freiden, and Kilsheimer
1993) ............................... 73
Market Maven: Propensity to Provide Marketplace and Shopping Information
(Feick and Price
1987) .................................................................. 75
Opinion Leadership (King and Summers
1970;
Childers
1986) ................................ 77
Opinion Leadership and Information Seeking (Reynolds and
Darden
1971) ...................... 81
Opinion Leaders and Opinion Seekers: OL and OS
(Flynn, Goldsmith, and Eastman
1996) .................................................... 82
Scales Related to Innovativeness
Cognitive and Sensory Innovativeness (Venkatraman and Price
1990) ........................... 84
Domain-Specific Innovativeness: DSI (Goldsmith and Hofacker
1991) .......................... 86
Innovativeness: Consumer Innovativeness (Manning, Bearden, and Madden
1995) ................ 88
Innovativeness: Openness
ofinformation
Processing (Leavitt and Walton
1975, 1988) ............. 90
Innovativeness Factors: Factor Analyses of Leavitt and Walton s Items
(Craig and Ginter
1975) .................................................................. 94
Innovativeness: Use Innovativeness (Price and Ridgway
1983) ................................ 96
Uniqueness: Desire for Unique Consumer Products: DUCP (Lynn and Harris
1997) .............. 100
Scales Related to Consumer Social Influence
Ч
Attention to Social Comparison Information: ATSCI (Lennox and Wolfe
1984) .................. 102
Interpersonal Influence: Consumer Susceptibility to Interpersonal Influence
(Bearden, Netemeyer, and
Teel
1989) ..................................................... 104
Reference Group Influence: Consumer Susceptibility to Reference Group Influence
(Park and Lessig
1977) ................................................................ 107
Self-Monitoring Scale (Snyder
1974) ..................................................... 110
Self-Monitoring Scale: Revised Form (Lennox and Wolfe
1984) .............................. 113
Chapter Three: Values
General Values
List of Values:
LOV
(Kahle 1983) ....................................................... 115
Multi-Item Measures of Values: MILOV (Herche
1994) ..................................... 118
The Rokeach Value Survey:
RVS (Rokeach
1968, 1973) ..................................... 121
Appendix to General Values
............................................................ 126
Values Related to Environmentalism and Socially Responsible Consumption
Drinking and Driving: Motivational Tendencies to Drink and Drive: MTDD
(Lastovička,
Murray,
Joachimsthaler, Bhalla, and Scheurich
1987) .............................................. 127
Environmentally Responsible Consumers: ECOSCALE (Stone, Barnes, and Montgomery
1995) ... 129
Health Consciousness Scale: HCS (Gould
1988) ........................................... 132
Leisure: Subjective Leisure Scales: SLS
(Unger
and Kernan
1983) ............................ 134
Social Issues: Anxiety With Social Issues
(Sego
and Stout
1994) .............................. 137
Socially Responsible Consumption Behavior: SRCB (Antil and Bennett
1979;
Antil
1984) ........ 139
Voluntary Simplicity Scale:
VSS
(Leonard-Barton
1981;
Cowles and Crosby
1986) .............. 142
Values Related to Materialism and Possessions/Objects
Belief in Material Growth Scale: BIMG (Tashchian,
Slama,
and Tashchian
1984) ................ 147
Materialism Measure (Richins
1987) ................... .................................. 149
Materialism-Post Materialism Scale (Inglehart
1981) ....................................... 151
Materialism Scales (Belk
1984, 1985) .................................................... 153
Materialistic Attitudes: MMA (Moschis and Churchill
1978) ................................. 157
Material Values (Richins and Dawson
1992) ............................................... 158
Nostalgia Scale (Holbrook
1993) ........................................................ 161
Objects Incorporated Into the Extended Self Scale (Sivadas and Machleit
1994) ............... 163
Possessions: Attachment to Possessions (Ball and
Tasaki
1992) ............................... 165
Possession Satisfaction Index:
PSI
(Scott and
Lundström
1990)............................... 167
Appendix to Materialism and Possessions/Objects: Money Attitude Scale:
MAS (Yamauchi and
Templer 1982) ..................................................... 169
Subjective Discretionary Income Scale:
SDI (O Guinn
and Wells
1989) ........................ 171
Chapter Four: Involvement, Information Processing, and Price Perceptions
Involvement With a Specific Class of Products
Automobile Involvement: IPCA (Bloch
1981) ............................................. 173
Fashion Involvement Index:
FII;
Fashion Involvement Factor: FIF
(Tigert,
Ring, and King
1976) ........................................................... 176
Involvement General to Several Product Classes
Components of Involvement: CP (Lastovicka and Gardner
1979) ............................. 178
Consumer Involvement Profiles:
CIP
(Laurent and Kapferer
1985) ............................ 180
Enduring Involvement Index (Bloch, Sherrell, and Ridgway
1986) ............................ 185
Foote, Cone, and Belding Involvement Subscale: FCBI (Ratchford
1987;
Vaughn
1986) .......... 187
General Scale to Measure Involvement With Products: GSMI (Traylor and Joseph
1984) .......... 189
New Involvement Profile: NIP (Jain and Srinivasan
1990) ................................... 191
Personal Involvement Inventory:
PII
(Zaichkowsky
1985) ................................... 193
Revised Versions of Zaichkowsky s
PII
Enduring Involvement Scale:
EIS (Higie
and Feick
1988) .................................... 196
PII
for Advertising:
РИА
(Zaichkowsky
1990) ............................................. 198
RPII and
OPII
(McQuarrie and Munson
1986) ............................................. 200
Revised RPII: RRPII (McQuarrie and Munson
1991) ....................................... 202
Purchasing Involvement
Purchase Decision Involvement: PDI (Mittal
1989) ......................................... 204
Purchasing Involvement:
PI (Slama
and Tashchian
1985) .................................... 206
Appendix to Involvement: Comparing Four Modified Involvement Scales (Mittal
1995) .......... 209
Scales Related to Information Processing
Optimal Stimulation Measures
Arousal Seeking Tendency: AST (Mehrabian and Russell
1974)............................... 212
Change Seeking Index:
CSI
Short Form
(Steenkamp
and Baumgartner
1994) ................... 216
Exploratory Buying Behavior Tendencies:
EBBT
(Baumgartner and
Steenkamp
1996) ............ 218
Exploratory Tendencies in Consumer Behavior Scales: ETCBS
(Raju
1980) .................... 221
Sensation Seeking Scale (Form V):
SS (Zuckerman
1979) ................................... 224
Appendix to Optimum Stimulation Level: Reviewing/Integrating Four OSL Measures
(Stdenkamp and Baumgartner
1992)...................................................... 229
Scales Related to Consumer Responses/Styles in the Marketplace
Brand Parity: Perceived Brand Parity (Muncy
1996) ........................................ 230
Brand
Personality
(Аакег
1997) ......................................................... 232
Brand Trust: Perceived Brand Trust (Hess
1995) ........................................... 234
Emotions: Consumption Emotions Set:
CES (Richins
1997) .................................. 236
Emotions: Dimensions of Emotions: PAD (Mehrabian and Russell
1974) ....................... 239
Hedonic and Utilitarian Consumer Attitudes (Batra and Ahtola
1991) .......................... 242
Hedonic and Utilitarian Consumer Attitudes
(Spangenberg, Voss,
and Crowley
1997) ............ 244
Hedonic and Utilitarian Shopping Values
(Babin,
Darden,
and Griffin
1994) .................... 246
Local Retailer Shopping Loyalty (Hozier and Stem
1985) .................................... 248
Mood Short Form: MSF (Peterson and
Sauber 1983) ......................................... 250
Retail Crowding: Perceptions of Retail Crowding (Machleit, Kellaris, and Eroglu
1994) .......... 252
Retail Store Image
—
Consumer Retail Store Image: CIRS
(Dickson
and Albaum
1977) ........... 254
Retail Store Image: SIS (Manolis, Keep, Joyce, and Lambert
1994) ........................... 256
Shopping Styles: Consumer Styles Inventory:
CSI
(Sproles and Kendall
1986;
Sproles and Sproles
1990) ...................................... 258
Style of Processing Scale: SOP (Childers, Houston, and Heckler
1985)......................... 261
Scales Related to Time Usage and Household Roles
Polychronic Attitude Index:
PAI
(Kaufman, Lane, and Lindquist
1991) ........................ 263
Role Overload of the Wife (Reilly
1982) .................................................. 264
Spousal Conflict Arousal Scale: SCAS (Seymour and Lessne
1984) ........................... 266
Appendix: Spousal Conflict Arousal Scale
................................................ 269
Time Orientation (Amyx and Mowen
1995) ............................................... 270
Scales Related to Pricing Perceptions
Price Perception Scales
(Lichtenstein, Ridgway,
and Netemeyer
1993) ......................... 271
Value Consciousness and Coupon Proneness: VC and CP
(Lichtenstein,
Netemeyer, and Burton
1990) ............................................... 275
Chapter Five: Reactions to Advertising Stimuli
Measures Related to Ad Emotions and Ad Content
Emotional Profile—Standardized Emotional Profile: SEP (Holbrook and Batra 1987b)
........... 277
Emotional Quotient Scale (EQ) and Reaction Profile (Wells 1964a)
........................... 280
Feelings Toward Ads (Edell and Burke
1987) .............................................. 283
Informational and Transformational Ad Content
(Puto
and Wells
1984) ........................ 286
Judgment of Ads-Viewer Judgment of Ads: The Persuasive Disclosure Inventory (PDI)
(Feltham
1994) ....................................................................... 289
Reaction Profile: Leavitt s Reaction Profile (Leavitt
1970)................................... 291
Relevance, Confusion, and Entertainment
(Lastovička
1983) ................................. 294
Response Profile-Viewer Response Profile: VRP
(Schlinger 1979) ............................ 296
Sexual Embeds in Advertising: VASE Scales (Widing, Hoverstad, Coulter, and Brown
1991) ...... 299
Measures Related to Ad Believability/Credibility
Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers (Ohanian
1990) ............ 301
Public Opinion Toward Advertising (Pollay and Mittal
1993) ................................. 303
Skepticism Toward Advertising
(Obermiller
and
Spangenberg 1998) ........................... 305
TV Advertising Believability Scale (Beltramini
1982) ....................................... 307
Measures Related to Children s Advertising
Preschool Nonverbal (Brand) Attitude Scale: PAS (Macklin and Machleit
1990) ................. 309
TV Ads: Children s Attitudes Toward TV Commercials (Rossiter
1977) ........... ............. 312
Chapter Six: Attitudes About the Performance of Business Firms,
Satisfaction and Post-Purchase Behavior,
Social Agencies, and the Marketplace
Consumer Attitudes Toward Business Practices and Marketing
Consumer Attitudes Toward Marketing and Consumerism (Barksdale and
Darden
1972) .......... 315
Consumerism: Attitudes of Consumers/Business People Toward Consumerism (Klein
1982) ....... 319
Satisfaction With Social Services (Reid and Gundlach
1984) ................................. 322
Sentiment: The Index of Consumer Sentiment Toward Marketing (Gaski and Etzel
1986) ......... 325
Service Quality: SERVQUAL (Parasuraman, Zeithaml, and Berry
1986, 1988) .................. 327
Service Quality of Retail Stores (Dabholkar, Thorpe, and Rentz
1996) ......................... 331
Service Quality: Physical Distribution Service Quality
(Beinstock, Mentzer,
and Bird
1997) ..................................................... 334
Appendix to SERVQUAL: Review and Sources of SERVQUAL Use
.......................... 337
Social Responsibility Scale for Marketing Personnel (Peters
1972) ............................ 339
Social Role of Corporations: Attitudes Toward the Social Role of Corporations
(Williams
1982) ...................................................................... 342
Welfare: Public Attitudes Regarding Welfare Programs: The Acceptance of Welfare Scale
(Ahmed and Jackson
1979) ............................................................. 344
Scales Related to Post-Purchase Behavior: Consumer Discontent
Alienation: Consumer Alienation From the Marketplace
(Prüden, Shuptrine,
and Longman
1974) .................................................. 347
Alienation: Consumer Alienation From the Marketplace (Allison
1978) ........................ 349
Asserti
veness,
Aggressiveness, and Complaining Behavior (Fornell and
Westbrook
1979) ......... 352
Assertiveness and Aggressiveness (Richins
1983) .......................................... 355
Discontent: Consumer Discontent Scale
(Lundström
and Lamont
1976) ........................ 358
Business Ethics
Ethical Behavior in Research Organizations (Ferrell and Skinner
1988) ........................ 362
Ethics: Improving Evaluations of Business Ethics (Reidenbach and Robin
1990) ................ 364
Ethics: Corporate Ethics Scale: CEP (Hunt, Wood, and Chonko
1989) ......................... 366
Ethics: Marketing Norms Ethics Scale (Vitell, Rallapalli, and Singhapakdi
1993) ................ 367
Unethical Behavior: Buyers Perceptions of Unethical Sales Behavior
(Lagace, Ingram, and Boorom
1994) ..................................................... 369
Business Attitudes Toward the Marketplace
Conservatism: Management Conservatism (Sturdivant, Ginter, and Sawyer
1985) ................ 371
Culture: Marketing Culture (Webster
1993) ............................................... 374
Culture: Organizational Culture (Deshpande, Farley, and Webster
1993) ........................ 377
Customer Orientation (Deshpande, Farley, and Webster
1993) ................................ 380
Excellence in Business: EXCEL (Sharma, Netemeyer, and Mahajan
1990) ...................... 382
Market Orientation (Narver and Slater
1990) .............................................. 384
Market Orientation:
MARKOR (Kohli,
Jaworski, and Kumar
1993) ........................... 387
Market Orientation: Summary Scale (Deshpande and Farley
1996) ............................ 390
Marketing Research: Use of Market Research: USER (Menon and Wilcox
1994) ................ 392
Marketing Research: Trust and Use of Market Research
(Moorman, Zaltman, and Deshpande
1992) ................................................ 394
Chapter Seven: Sales, Sales Management, Organizational Behavior,
and Interfirm-lntrafirm Issues
Sales, Sales Management, and Organizational Behavior Issues
Job Satisfaction Measures
Job Characteristics Inventory: JCI (Sims,
Szilagyi,
and Keller
1979)........................... 397
Job in General: JIG (Ironson, Smith, Brannick, Gibson, and Paul
1989) ........................ 401
Job Satisfaction (Wood, Chonko, and Hunt
1986) .......................................... 403
Job Satisfaction of Industrial Salesperson: INDSALES (Churchill, Ford, and Walker
1974) ........ 405
Appendix to Job Satisfaction
............................................................ 414
Job Descriptive Index:
JDI
(Smith, Kendall, and Hulin
1969) ............................. 414
Job Diagnostic Survey: JDS
(Hackman
and Oldham
1975, 1980) .......................... 416
Role Perceptions/Conflict
Role
Ambiguity: Multi-Faceted, Multi-Dimensional Role Ambiguity: MULTIRAM
(Singh and Rhoads 1991a, 1991b)
....................................................... 418
Role Conflict and Role Ambiguity
(Rizzo,
House, and Lirtzman
1970) ......................... 422
Role Conflict and Role Ambiguity Scales for Industrial Salespeople
(Ford, Walker, and Churchill
1975) ...................................................... 425
Role Conflict and Role Ambiguity Scales for Salespeople
(Chonko, Howell, and
Bellenger 1986) ................................................... 430
Work-Family Conflict and Family-Work Conflict (Netemeyer, Boles, and McMurrian
1996) ....... 434
Job Burnout/Tension
Burnout in Customer Service Representatives (Singh, Goolsby, and Rhoads
1994) ............... 436
Tension: Job-Induced Tension (House and
Rizzo
1972) ...................................... 438
Performance Measures
Organizational Citizenship Behaviors: OCBs (MacKenzie, Podsakoff, and Fetter
1993) ........... 440
Retail Salesperson Performance (Bush, Bush, Ortinau, and Hair
1990) ......................... 442
Sales Performance Scale (Behrman and Perreault
1982) ..................................... 444
Salesperson Performance (Sujan, Weitz, and Kumar
1994) ................................... 446
Control and Leadership
Control: Supervisory Control (Challagalla and Shervani
1996) ............................... 448
Leadership Role Clarity and Leadership Consideration (Schriesheim
1978) ..................... 451
Leadership: Transactional and Transformational Leadership (Bycio, Hackett, and Allen
1995) ..... 453
Perceived Leader Behavior Scales (House and Dessler
1974) ................................. 455
Organizational Commitment
Occupational and Organizational Commitment (Meyer, Allen, and Smith
1993) ................. 458
Organizational Commitment: OCQ (Mowday, Steers, and Porter
1979) ........................ 461
Organizational Commitment (Hunt, Chonko, and Wood
1985) ................................ 464
Sales/Selling Approaches
Adaptive Selling: ADAPTS
(Spiro
and Weitz
1990) ......................................... 466
Customer Orientation of Salespeople:
SOCO
(Saxe
and Weitz
1982) ........................... 468
Instrumental and Expressive Personality Traits of Salespersons
(Jolsoi^and Comer
1997) ............................................................... 472
>
Self-Efficacy for Negotiation (Chowdhury
1993) ........................................... 474
Inter-ZIntrafirm Issues of Influence and Power
Influence Strategies in Marketing Channels
(Boyle, Dwyer, Robicheaux, and Simpson
1992) ........................................... 476
Multiple
Influences
in
Buying
Centers (Kohli and Zaltman 1988) ............................. 479
Power:
Social
Power
Scales
(Swasy 1979) ................................................ 481
Power:
Dependence Based Measure of
Interfirm
Power in Channels (Frazier
1983) .............. 484
Power: Distributor, Manufacturer, and Customer Market Power
(Butaney and Wortzel
1988) ............................................................ 486
Power: Holzbach s Attributed Power Index: API (Comer
1984) ............................... 489
Power and Influence in Group Settings (Kohli
1989) ........................................ 492
Power Sources in a Marketing Channel (Gaski and
Nevin
1985) .............................. 496
Other Measures Related to
Interrirai
Issues
Buyclass Framework Scales (Anderson,
Chu,
and Weitz
1987) ................................ 500
Buying: Organizational Buying Scales (Bunn
1994) ........................................ 503
Leadership: Channel Leadership Behavior
(Schul,
Pride, and Little
1983) ...................... 506
Norms: Relational Norms
(Heide
and John
1992) ........................................... 508
Performance: Supplier Perceptions of Reseller Performance
(Kumar, Stern, and Achrol
1992) ........................................................ 510
Satisfaction-Channel Satisfaction: SATIND and SATDIR (Ruekert and Churchill
1984)........... 513
Appendix to Inter-ZIntrafirm Issues (Articles Containing Inter-ZIntrafirm
Related Measures)
.................................................................... 517
Index of Scales
............................................................. 519
Index of Scale Authors
...................................................... 531
About the Authors
............................................................537
|
| any_adam_object | 1 |
| author | Bearden, William O. 1945- Netemeyer, Richard G. |
| author_GND | (DE-588)135686989 |
| author_facet | Bearden, William O. 1945- Netemeyer, Richard G. |
| author_role | aut aut |
| author_sort | Bearden, William O. 1945- |
| author_variant | w o b wo wob r g n rg rgn |
| building | Verbundindex |
| bvnumber | BV012490342 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3.B323 1999 |
| callnumber-search | HF5415.3.B323 1999 |
| callnumber-sort | HF 45415.3 B323 41999 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| classification_tum | PSY 435f WIR 803f PSY 470f |
| ctrlnum | (OCoLC)39455838 (DE-599)BVBBV012490342 |
| dewey-full | 658.8/321 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 21 658.8/3 |
| dewey-search | 658.8/3 21 658.8/3 |
| dewey-sort | 3658.8 13 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV012490342 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:28:31Z |
| institution | BVB |
| isbn | 076191000X 9780761910008 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008478564 |
| oclc_num | 39455838 |
| open_access_boolean | |
| owner | DE-703 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-739 DE-634 DE-Eb1 DE-91S DE-BY-TUM DE-188 DE-1102 DE-N2 DE-91 DE-BY-TUM |
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| physical | XIV, 537 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| series2 | Association for consumer research series |
| spelling | Bearden, William O. 1945- Verfasser (DE-588)135686989 aut Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer 2. ed. Thousand Oaks [u.a.] Sage 1999 XIV, 537 S. txt rdacontent n rdamedia nc rdacarrier Association for consumer research series "The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET. Consommateurs - Comportement - Recherche Consumentengedrag gtt Marketing - Recherche Marktonderzoek gtt Meetmethoden gtt Marketing research Consumer behavior -- Research Forschung (DE-588)4017894-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s Forschung (DE-588)4017894-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s DE-188 Verbraucherforschung (DE-588)4187567-9 s Methode (DE-588)4038971-6 s 1\p DE-604 Netemeyer, Richard G. Verfasser aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008478564&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bearden, William O. 1945- Netemeyer, Richard G. Handbook of marketing scales multi-item measures for marketing and consumer behavior research Consommateurs - Comportement - Recherche Consumentengedrag gtt Marketing - Recherche Marktonderzoek gtt Meetmethoden gtt Marketing research Consumer behavior -- Research Forschung (DE-588)4017894-8 gnd Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Methode (DE-588)4038971-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4017894-8 (DE-588)4200055-5 (DE-588)4075090-5 (DE-588)4062644-1 (DE-588)4038971-6 (DE-588)4187567-9 (DE-588)4066724-8 |
| title | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_auth | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_exact_search | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_full | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer |
| title_fullStr | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer |
| title_full_unstemmed | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden ; Richard G. Netemeyer |
| title_short | Handbook of marketing scales |
| title_sort | handbook of marketing scales multi item measures for marketing and consumer behavior research |
| title_sub | multi-item measures for marketing and consumer behavior research |
| topic | Consommateurs - Comportement - Recherche Consumentengedrag gtt Marketing - Recherche Marktonderzoek gtt Meetmethoden gtt Marketing research Consumer behavior -- Research Forschung (DE-588)4017894-8 gnd Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Methode (DE-588)4038971-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Consommateurs - Comportement - Recherche Consumentengedrag Marketing - Recherche Marktonderzoek Meetmethoden Marketing research Consumer behavior -- Research Forschung Marketingforschung Multidimensionale Skalierung Verbraucherverhalten Methode Verbraucherforschung Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008478564&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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