Marketing research: methodological foundations
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Bibliographic Details
Main Author: Churchill, Gilbert A. (Author)
Format: Book
Language:English
Published: Fort Worth [u.a.] Dryden Press 1999
Edition:7. ed.
Series:The Dryden Press series in marketing
Subjects:
Physical Description:XXVIII, 1017 S. Ill., graph. Darst.
ISBN:0030238161

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