"Better living": advertising, media, and the new vocabulary of business leadership, 1935 - 1955
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Evanston, Ill.
Northwestern Univ. Press
1999
|
| Schriftenreihe: | Media topographies
|
| Schlagworte: | |
| Beschreibung: | X, 288 S. Ill. |
| ISBN: | 0810115859 |
Internformat
MARC
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| 245 | 1 | 0 | |a "Better living" |b advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |c William L. Bird |
| 264 | 1 | |a Evanston, Ill. |b Northwestern Univ. Press |c 1999 | |
| 300 | |a X, 288 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Media topographies | |
| 648 | 7 | |a Geschichte 1935-1955 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Culture d'entreprise - États-Unis - Histoire | |
| 650 | 7 | |a Culture d'entreprise - États-Unis - Histoire |2 ram | |
| 650 | 4 | |a Publicité - États-Unis - Histoire | |
| 650 | 7 | |a Publicité - États-Unis - Histoire |2 ram | |
| 650 | 4 | |a Relations publiques - États-Unis - Histoire | |
| 650 | 7 | |a Relations publiques - États-Unis - Histoire |2 ram | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Advertising |z United States |x History | |
| 650 | 4 | |a Corporate culture |z United States |x History | |
| 650 | 4 | |a Public relations |z United States |x History | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bird, William L. |
| author_facet | Bird, William L. |
| author_role | aut |
| author_sort | Bird, William L. |
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| bvnumber | BV012476398 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17250 |
| ctrlnum | (OCoLC)40200495 (DE-599)BVBBV012476398 |
| dewey-full | 659.1/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973 |
| dewey-search | 659.1/0973 |
| dewey-sort | 3659.1 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| era | Geschichte 1935-1955 gnd |
| era_facet | Geschichte 1935-1955 |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:28:16Z |
| institution | BVB |
| isbn | 0810115859 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008467926 |
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| physical | X, 288 S. Ill. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Northwestern Univ. Press |
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| series2 | Media topographies |
| spelling | Bird, William L. Verfasser aut "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird Evanston, Ill. Northwestern Univ. Press 1999 X, 288 S. Ill. txt rdacontent n rdamedia nc rdacarrier Media topographies Geschichte 1935-1955 gnd rswk-swf Culture d'entreprise - États-Unis - Histoire Culture d'entreprise - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Relations publiques - États-Unis - Histoire Relations publiques - États-Unis - Histoire ram Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Großbetrieb (DE-588)4022149-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Großbetrieb (DE-588)4022149-0 s Werbung (DE-588)4065541-6 s Werbebotschaft (DE-588)4193382-5 s Unternehmenskultur (DE-588)4131484-0 s Geschichte 1935-1955 z DE-604 |
| spellingShingle | Bird, William L. "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 Culture d'entreprise - États-Unis - Histoire Culture d'entreprise - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Relations publiques - États-Unis - Histoire Relations publiques - États-Unis - Histoire ram Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur (DE-588)4131484-0 gnd Werbebotschaft (DE-588)4193382-5 gnd Großbetrieb (DE-588)4022149-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4193382-5 (DE-588)4022149-0 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| title_auth | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| title_exact_search | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| title_full | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird |
| title_fullStr | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird |
| title_full_unstemmed | "Better living" advertising, media, and the new vocabulary of business leadership, 1935 - 1955 William L. Bird |
| title_short | "Better living" |
| title_sort | better living advertising media and the new vocabulary of business leadership 1935 1955 |
| title_sub | advertising, media, and the new vocabulary of business leadership, 1935 - 1955 |
| topic | Culture d'entreprise - États-Unis - Histoire Culture d'entreprise - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Relations publiques - États-Unis - Histoire Relations publiques - États-Unis - Histoire ram Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur (DE-588)4131484-0 gnd Werbebotschaft (DE-588)4193382-5 gnd Großbetrieb (DE-588)4022149-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Culture d'entreprise - États-Unis - Histoire Publicité - États-Unis - Histoire Relations publiques - États-Unis - Histoire Geschichte Advertising United States History Corporate culture United States History Public relations United States History Unternehmenskultur Werbebotschaft Großbetrieb Werbung USA |
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