Managerial economics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1999
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVI, 672 S. graph. Darst. |
| ISBN: | 0139762833 |
Internformat
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| 245 | 1 | 0 | |a Managerial economics |c H. Craig Petersen ; W. Cris Lewis |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1999 | |
| 300 | |a XVI, 672 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804127094341369856 |
|---|---|
| adam_text | I
i
I
i
Brief Content**
PARTI: GETTING STARTED 1
Chapter 1 Introduction to Managerial Economics 3
Chapter 2 Basic Training 32
Integrating Case Study I: Olsen s Preowned CD Players 68
PART II: DEMAND 69
Chapter 3 Demand Theory and Analysis 71
Chapter 4 Regression Techniques and Demand Estimation 112
Chapter 5 Business and Economic Forecasting 144
Integrating Case Study II: Southern Turkey 178
PART III: PRODUCTION AND COSTS 181
Chapter 6 Production Theory and Analysis 183
Chapter 7 Cost Theory and Analysis 230
Chapter 8 Linear Programming 269
Integrating Case Study III: Bond Construction Company 303
PART IV: MARKET STRUCTURE 305
Chapter 9 Perfect Competition and Monopoly 307
Chapter 10 Monopolistic Competition, Oligopoly, and Barriers to Entry 340
Chapter 11 Game Theory and Strategic Behavior 370
Integrating Case Study IV: Pacific Copper 397
PART V: PRICING DECISIONS 399
Chapter 12 Pricing of Goods and Services 401
Chapter 13 Pricing and Employment of Inputs 436
Integrating Case Study V: Northern Lumber Products, Inc. 462
PART VI: RISK AND CAPITAL BUDGETING 465
Chapter 14 Risk and Decision Making 467
Chapter 15 Capital Budgeting 504
Integrating Case Study VI: Bentley Enterprises, Inc. 541
PART VII: TECHNOLOGICAL CHANGE AND LOCATION THEORY 543
Chapter 16 Technological Change in a Global Economy 545
Chapter 17 Locating the Firm in a Global Economy 572
Integrating Case Study VII: GMG Entertainment, Inc. 600
PART VIII: BUSINESS DECISIONS AND GOVERNMENT 603
Chapter 18 Taxes and Decision Making 605
Chapter 19 Antitrust and Regulation 630
Integrating Case Study VIII: Autovideo (Un), Ltd. 662
Preface xiii
PART I: GETTING STARTED 1
CHAPTER 1 Introduction to Managerial
Economics 3
Preview 4
The Circular Flow of Economic
Activity 5
The Nature of the Firm 6
The Rationale for the Firm 7
The Objective of the Firm 8
Maximizing versus Satisficing 9
The Principal Agent Problem 11
Constrained Decision Making 12
The Concept of Economic
Profit 14
Profit in a Market System 17
Economics and Decision
Making 19
Summary 20
Discussion Questions 21
Problems 22
Appendix—Present Value
Analysis 24
Present Value of an Amount 24
Present Value of an Annuity 26
Problems 29
CHAPTER 2 Basic Training 32
Preview 33
Functional Relationships: Total,
Average, and Marginal 33
Economic Models 39
Probability and Probability
Distributions 42
Probability 42
Probability Distributions 43
Statistics of a Probability
Distribution 44
Summary 47
Discussion Questions 48
Problems 49
Appendix—Calculus and Managerial
Economics 53
The Derivative of a Function 55
Higher Order Derivatives 61
Calculus and Optimization 61
The Partial Derivative 64
Optimization and Multivariate
Functions 65
Problems 66
Integrating Case Study I: Olsen s
Preowned CD Players 68
PART II: DEMAND 69
CHAPTER 3 Demand Theory
and Analysis 71
Preview 72
Individual Demand 72
Market Demand 73
Determinants of Market Demand 74
The Market Demand Equation 76
Market Demand versus Firm
Demand 77
Total and Marginal Revenue 78
Price Elasticity 80
Point versus Arc Elasticity 81
Price Elasticity and Marginal
Revenue 84
Determinants of Price Elasticity 86
Price Elasticity and Decision
Making 88
Income Elasticity 90
Inferior Goods, Necessities,
and Luxuries 91
Income Elasticity and Decision
Making 92
Cross Elasticity 93
Substitutes and Complements 94
Cross Elasticity and Decision
Making 95
Summary 96
Discussion Questions 97
Problems 97
Appendix—Behind the Demand
Curve: The Theory of Consumer
Choice 101
Consumer Preferences 101
Indifference Curves 102
Budget Constraints 104
Utility Maximization 106
Consumer Choice and the Demand
Curve 107
Consumer Choice and Changes
in Demand 108
Discussion Questions 111
Problems 111
CHAPTER 4 Regression Techniques
and Demand Estimation 112
Preview 113
Regression Techniques 113
Estimating Coefficients 113
Testing Regression
Estimates 117
Prediction Using Regression
Equations 121
Multiple Regression 123
Demand Estimation 124
Development of a Theoretical
Model 124
Data Collection 125
Choice of Functional Form 126
Estimation and Interpretation
of Results 128
Problems with Regression
Analysis 131
Omitted Variables 131
Identification 133
Multicollinearity 135
Summary 136
Discussion Questions 137
Problems 137
CHAPTER 5 Business and Economic
Forecasting 144
Preview 145
Sources of Data 145
Expert Opinion 145
Surveys 146
Market Experiments 148
Time Series Analysis 149
Trend Projection 150
Exponential Smoothing 158
Barometric Forecasting 161
Leading Indicators 162
Composite and Diffusion
Indices 163
Input/Output Analysis 165
Transactions Matrix 166
Direct Requirements Matrix 167
Direct and Indirect Requirements
Matrix 168
Forecasting with an Input/Output
Matrix 168
Summary 170
Discussion Questions 171
Problems 172
Integrating Case Study II: Southern
Turkey 178
PART III: PRODUCTION
AND COSTS 181
CHAPTER 6 Production Theory
and Analysis 183
Preview 184
The Production Function 184
Production with One
Variable Input 188
The Product Functions 188
Diminishing Marginal Returns 191
Relationships Among the Product
Functions 191
Optimal Employment of a Factor
of Production 193
Production with Two
Variable Inputs 196
The Production Isoquant 197
The Production Isocost 199
Optimal Employment of Two
Inputs 203
Profit Maximization 205
Changes in Input Prices 206
The Expansion Path 209
Economies of Scale and Scope 212
Economies of Scale 212
Economies of Scope 214
Factor Productivity 215
Estimating the Production
Function 217
Summary 221
Discussion Questions 222
Problems 222
CHAPTER 7 Cost Theory
and Analysis 230
Preview 231
The Economic Concept
of Cost 231
Opportunity Costs 231
Explicit and Implicit Costs 232
Normal Profit and Costs 233
Marginal, Incremental, and Sunk
Costs 233
The Cost of Long Lived
Assets 234
Production and Cost 235
Short Run Cost Functions 236
Long Run Cost Functions 240
Special Topics in Cost Theory 246
Profit Contribution Analysis 246
Operating Leverage 250
Estimating Cost Functions 252
Short Run Cost Functions 252
Long Run Cost Functions 258
Summary 261
Discussion Questions 261
Problems 262
CHAPTER 8 Linear
Programming 269
Preview 270
Linear Programming
Applications 270
The Linearity Assumption 271
Constrained Profit
Maximization 272
Structuring the Problem 272
The Feasible Region 275
Graphic Solution 276
Algebraic Solution 278
Constrained Cost
Minimization 282
Structuring the Problem 282
Algebraic Solution 283
Sensitivity Analysis 286
Special Problems in Linear
Programming 288
Multiple Solutions 289
Redundant Constraints 289
No Feasible Solution 289
The Dual Problem 291
Structuring the Dual Problem 292
Solving the Dual Problem 292
Summary 295
Discussion Questions 296
Problems 296
Integrating Case Study III: Bond
Construction Company 303
PART IV: MARKET STRUCTURE 305
CHAPTER 9 Perfect Competition
and Monopoly 307
Preview 308
Market Structure 308
Number and Size Distribution
of Sellers 308
Number and Size Distribution
of Buyers 309
Product Differentiation 309
Conditions of Entry and Exit 309
Perfect Competition 310
Characteristics 310
The Equilibrium Price 311
Profit Maximizing Output
in the Short Run 313
Losses and the Shutdown
Decision 316
Profit Maximizing Output
in the Long Run 320
Evaluation of Perfect
Competition 321
Monopoly 324
Characteristics 325
Profit Maximizing Price and Output
in the Short Run 325
Profit Maximizing Price and Output
in the Long Run 326
Allocative Inefficiency and Income
Redistribution 328
Technical Inefficiency and Rent
Seeking 330
Relevance of Perfect Competition
and Monopoly 333
Summary 334
Discussion Questions 335
Problems 336
CHAPTER 10 Monopolistic
Competition, Oligopoly, and Barriers
to Entry 340
Preview 341
Monopolistic Competition 341
Characteristics 341
Profit Maximizing Price and Output
in the Short Run 342
Profit Maximizing Price and Output
in the Long Run 343
Evaluation of Monopolistic
Competition 344
Oligopoly 346
Characteristics 346
Price Rigidity: The Kinked Demand
Model 348
Interdependence: The Cournot
Model 351
Cartels and Collusion 354
Price Leadership 357
Market Structure and Barriers
to Entry 359
Sources of Barriers to Entry 360
Spectrum of Market Structures 361
Advertising 363
Summary 365
Discussion Questions 366
Problems 367
CHAPTER 11 Game Theory
and Strategic Behavior 370
Preview 371
Introduction to Game Theory 371
The Payoff Matrix 371
Nash Equilibrium 372
Dominant Strategies 373
Dominated Strategies 374
Maximin Strategies 375
Mixed Strategies 377
Game Theory and Oligopoly 379
Noncooperative Games: The Prisoner s
Dilemma 379
Cooperative Games: Enforcing
a Cartel 380
Repeated Games: Dealing
with Cheaters 381
Sequential Games: The Advantage
of Being First 382
Strategic Behavior 383
Present versus Future Profits: Limit
Pricing 384
The Value of a Bad Reputation: Price
Retaliation 388
Establishing Commitment: Capacity
Expansion 389
Preemptive Action: Market
Saturation 390
Summary 392
Discussion Questions 393
Problems 394
Integrating Case Study IV: Pacific
Copper 397
PART V: PRICING DECISIONS 399
CHAPTER 12 Pricing of Goods
and Services 401
Preview 402
Pricing of Multiple Products 402
Products with Interdependent
Demands 403
Joint Products 405
Fully Distributed versus Incremental
Cost Pricing 407
Ramsey Pricing 410
Intermediate Products (Transfer
Pricing) 412
Price Discrimination 415
Necessary Conditions for Price
Discrimination 415
Types of Price Discrimination 417
Product Bundling 422
Peak Load Pricing 423
Cost Pius or Markup Pricing 427
Mechanics of Cost Pius
Pricing 428
Evaluation of Cost Pius
Pricing 429
Cost Pius Pricing and Economic
Theory 429
Summary 431
Discussion Questions 432
Problems 432
CHAPTER 13 Pricing and Employment
of Inputs 436
Preview 437
Input Pricing and Employment 437
Market Structure I: Monopolist—
Perfect Competitor 439
Market Structure II: Monopolist—
Monopsonist 441
The Correspondence between Output
and Input Decisions 445
Economic Rent 446
Wage and Income Differentials 448
Demand Side Considerations 448
Supply Side Considerations 449
Labor Unions 451
Labor Unions and Collective
Bargaining 451
Union Objectives 454
Minimum Wage Laws 455
Summary 457
Discussion Questions 458
Problems 458
Integrating Case Study V: Northern
Lumber Products, Inc. 462
PART VI: RISK AND CAPITAL
BUDGETING 465
CHAPTER 14 Risk and Decision
Making 467
Preview 468
The Concept of Risk 469
Risk and Decision Making
Risk Return Evaluation
Statistics 470
Risk Preference 472 I
Risk Management 480
Insurance 480
Gambling and Insuring. A
Contradiction? 484
Adjusting the Discount Rate 486
Diversification 488
Hedging 490
Decision Tree Analysis 491
Summary 495
Discussion Questions 496
Problems 496
CHAPTER 15 Capital
Budgeting 504
Preview 505
Maximization of Shareholder Value
and Capital Budgeting 505
The Capital Budgeting
Process 508
Projecting the Cash Flows 508
Evaluating the Capital Project 510
Capital Rationing and the Profitability
Ratio 514
Linear Programming and Capital
Rationing 516
The Cost of Capital 518
Cost of Debt Capital 518
Cost of Equity Capital 519
The Composite Cost
of Capital 522
Mergers and Acquisitions 524
Types of Mergers 524
Merger Incentives 526
Merger Procedures 529
Summary 532
Discussion Questions 533
Problems 534
Integrating Case Study VI: Bentley
Enterprises, Inc. 541
3ART VII: TECHNOLOGICAL
CHANGE AND LOCATION
FHEORY 543
CHAPTER 16 Technological Change
in a Global Economy 545
Preview 546
The Impact of Technological
Change 546
Technological Change and the
Production Function 547
Technological Change, Productivity,
and Economic Growth 548
Technological Change and Market
Structure 550
The Effect of Market Structure
on Technological Change 551
The Effect of Technological Change
on Market Structure 553
Industrial Innovation 554
Product versus Process
Innovations 555
Requirements for Successful
Innovation 557
Patents and Innovation 560
Technological and Environmental
Forecasting 562
Qualitative Forecasting
Methods 563
Quantitative Forecasting
Methods 565
Summary 568
Discussion Questions 569
Problems 569
CHAPTER 17 Locating the Firm
in a Global Economy 572
Preview 573
Basic Location Principles 573
Locating in a Linear
Market 574
Firm Location: One Market and One
Raw Materials Source 578
Market Area Determination 581
Market Area: Equal Production
and Transportation Costs 581
Market Area: Unequal Production
Costs—Equal Transportation
Costs 583
Market Area: Unequal Production
and Transportation Costs 583
Threshold Analysis 586
Selecting an Industrial
Location 587
Primary Location Factors 587
Secondary Location Factors 589
The Industrial Location Decision 591
Locating the Firm in a Global
Economy 592
Raw Materials Supplies 592
Extending Market Power 593
Comparative Advantage 593
Summary 596
Discussion Questions 596
Problems 597
Integrating Case Study VII: GMG
Entertainment, Inc. 600
PART VIII: BUSINESS DECISIONS
AND GOVERNMENT 603
CHAPTER 18 Taxes and Decision
Making 605
Preview 606
Excise Taxes 606
Taxes on Profit 610
Profit Maximization and Profit
Taxes 611
Revenue Maximization and Profit
Taxes 612
Taxes on Inputs 613
Cost Minimization and Input
Taxes 613
Effluent Taxes 615
Property Taxes 616
Fixed Property 617
Mobile Property 618
Tax Preferences 620
Interest Deductions 620
Tax Exempt Fringe
Benefits 622
Investment Tax Credits 623
Accelerated Depreciation 624
Summary 626
Discussion Questions 627
Problems 627
CHAPTER 19 Antitrust
and Regulation 630
Preview 631
Antitrust Policy 631
U. S. Antitrust Laws 632
Antitrust Enforcement 633
Rule of Reason versus Per Se
Offenses 634
Monopoly 635
Merger 637
Collusion 640
Price Discrimination 642
Remedies and Penalties 644
Public Utility Regulation 646
The Need for Regulation 646
Contestable Markets 649
Regulatory Procedures 650
Interest Groups
and Regulation 652
Price Controls 654
Price Controls in Competitive
Industries 654
Price Controls and Firms with Market
Power 656
Summary 657
Discussion Questions 658
Problems 659
Integrating Case Study VIII: Autovideo
(Un), Ltd. 662
TABLES 664 668
INDEX 669 672
|
| any_adam_object | 1 |
| author | Petersen, Harold Craig 1944- Lewis, William Cris |
| author_GND | (DE-588)133630870 (DE-588)133630803 |
| author_facet | Petersen, Harold Craig 1944- Lewis, William Cris |
| author_role | aut aut |
| author_sort | Petersen, Harold Craig 1944- |
| author_variant | h c p hc hcp w c l wc wcl |
| building | Verbundindex |
| bvnumber | BV012456007 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD30.22.P45 1999 |
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| callnumber-sort | HD 230.22 P45 41999 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 100 QP 300 |
| ctrlnum | (OCoLC)38966107 (DE-599)BVBBV012456007 |
| dewey-full | 338.5/024/65821 338.5/024/658 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.5/024/658 21 338.5/024/658 |
| dewey-search | 338.5/024/658 21 338.5/024/658 |
| dewey-sort | 3338.5 224 3658 221 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV012456007 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:27:53Z |
| institution | BVB |
| isbn | 0139762833 |
| language | English |
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| oclc_num | 38966107 |
| open_access_boolean | |
| owner | DE-945 DE-521 |
| owner_facet | DE-945 DE-521 |
| physical | XVI, 672 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Petersen, Harold Craig 1944- Verfasser (DE-588)133630870 aut Managerial economics H. Craig Petersen ; W. Cris Lewis 4. ed. Upper Saddle River, NJ Prentice Hall 1999 XVI, 672 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Managerial economics Management (DE-588)4037278-9 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 Mikroökonomie (DE-588)4039225-9 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Lewis, William Cris Verfasser (DE-588)133630803 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008452406&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Petersen, Harold Craig 1944- Lewis, William Cris Managerial economics Managerial economics Management (DE-588)4037278-9 gnd Mikroökonomie (DE-588)4039225-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4039225-9 (DE-588)4069402-1 |
| title | Managerial economics |
| title_auth | Managerial economics |
| title_exact_search | Managerial economics |
| title_full | Managerial economics H. Craig Petersen ; W. Cris Lewis |
| title_fullStr | Managerial economics H. Craig Petersen ; W. Cris Lewis |
| title_full_unstemmed | Managerial economics H. Craig Petersen ; W. Cris Lewis |
| title_short | Managerial economics |
| title_sort | managerial economics |
| topic | Managerial economics Management (DE-588)4037278-9 gnd Mikroökonomie (DE-588)4039225-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Managerial economics Management Mikroökonomie Betriebswirtschaftslehre |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008452406&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT petersenharoldcraig managerialeconomics AT lewiswilliamcris managerialeconomics |